Fred Perry news and archive

Fred Perry introduces its first adaptive shirt

Japanese-owned British sports and fashion brand Fred Perry has launched its first-ever adaptive shirt to make its fashion more accessible. Based on the iconic Fred Perry ‘M3600’ classic twin tipped piece, the Adaptive Fred Perry Shirt has been crafted for increased ease of dressing by replacing the traditional buttons with two concealed magnetic...

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Business

Fred Perry reports profit growth, revenues up 10 percent

British sporting and fashion brand Fred Perry reported a 4 percent increase in its annual profit before tax to 16.3 million pounds. The company’s revenue for 2023 increased by 10 percent to 149.1 million pounds, gross profit rose to 76.9 million pounds with a gross margin of 51.6 percent. In a statement, filed on Companies House UK, the company...

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Business

Fred Perry posts sales and profit growth

Fred Perry Limited has reported a 20.8 percent jump in revenue in the year ended December 31, 2022. The British fashion brand made revenue of 135.7 million pounds in the period as its company-owned stores and wholesale and distributor customers returned to normal trading levels, according to filings at Companies House. The company reported a 34...

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Business

Fred Perry sees increase in 2021 profit, revenue amid Covid recovery

British fashion label Fred Perry saw its revenue increase 10.4 percent in 2021 despite a “very mixed” year “dominated” by the Covid-19 pandemic. Revenue for the year came in at 112.4 million pounds, up from the 101.8 million pounds it reported in 2020 when the company was hit hard by lockdowns, like many fashion businesses. It said store...

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Culture

Design Museum to celebrate Fred Perry with a free exhibition

The Design Museum is to host a free exhibition in June celebrating 70 years of the Fred Perry polo shirt and the legacy of one of Britain’s most enduring sportswear brands. ‘Fred Perry: A British Icon’ is a collaboration between the brand and the museum and will invite visitors to explore the company’s beginnings in 1950s Britain and get to know...

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Fred Perry unveils collaboration with Adish

British brand Fred Perry has unveiled a new collaboration with Israeli-Palestinian clothing brand Adish to highlight both brands’ mutual interest in craftsmanship. The five-piece Fred Perry x Adish capsule sees the Israeli-Palestinian-owned brand reworking Fred Perry silhouettes with traditional Palestinian craft techniques to support Adish’s...

Fashion

Fred Perry launches tennis-inspired capsule with Oi Polloi

Fred Perry have teamed up with Manchester-based retailer Oi Polloi on a four-piece capsule collection inspired by luxe ‘70s leisurewear and the sportswear brands rich tennis history. Taking inspiration from the best-dressed man in tennis, the court-ready capsule collection includes a made in England Harrington Jacket in cotton twill, with full...

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Fashion

Fred Perry reunites with Charlie Casely-Hayford for second collection

British menswear designer Charlie Casely-Hayford is collaborating with Fred Perry for a second time on a collection featuring modern staples inspired by cherished garments passed down through generations. “I am creating something new from something old, celebrating cherished garments that are passed down and their cultural relevance through the...

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Fashion

Fred Perry collaborates with Nicholas Daley

Fred Perry is collaborating with emerging British menswear designer Nicholas Daley on a capsule collection for summer 2021, celebrating how they both explore their intertwined connections with music and fashion. The capsule features two polo shirts, a parka and a bomber jacket inspired by iconic roots reggae musician Peter Tosh, highlighting the...

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Fashion

Fred Perry pulls polo shirt adopted by US far-right group 'Proud Boys'

Fred Perry has stopped selling its classic black and yellow polo shirt after it became associated with US far-right group the Proud Boys. The British fashion brand said it is pulling the shirt in the US from September 2019 and will not sell it there or in Canada again until it’s “satisfied that its association with the Proud Boys has ended”. The...

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Fashion

Fred Perry and Raf Simons celebrate the 100 Club

Fred Perry has teamed up with Raf Simons to launch a collection inspired by subculture and the energy of youth, with an autumn/winter 2020 range paying homage to London’s most famous basement, the 100 Club. Simons, currently co-creative director of Prada, has reinterpreted classic Fred Perry pieces and infused them “with the sensibilities of his...

Retail

Fred Perry ventures into India with maiden store in Delhi

The 68-year-old sports and casual-wear brand Fred Perry has opened its first store in Delhi. The store launches the brand’s S/S 2020 collection made in collaboration with Amy Winehouse Foundation. Each piece of this collection is rooted in the singer’s signature detailing which includes pin-up silhouettes, a long button placket, turn up cuffs...