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Fashion |IN PICTURES Featured

Zalando Trend Forecast 2025: The 5 Macrotrends that will define the future of fashion

In a dynamic, ever-evolving landscape, it's crucial for brands to identify trends early and adapt flexibly to ensure future relevance. Based on a database of over 50 million customers in Europe, Berlin-based online retailer Zalando has identified five key macrotrends. These are not only reshaping design and consumer preferences but also...

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