Ganni news and archive
Ganni partners with clothing alteration app Sojo
Ganni has launched its partnership with clothing alterations and repair app Sojo. Sojo will offer tailoring and alterations to the Ganni community, prolonging the life of Ganni clothing. While the service is only available in London at the moment, the collaboration is expected to expand to the rest of the UK post pilot launch. Customers able to...
18 Nov 2021
Ganni partners with Infinited Fiber
Ganni has partnered with circular fashion technology group, Infinited Fiber. Infinited Fiber creates a regenerated textile fiber, called Infinna. Ganni plans on using the group’s textile waste regeneration technology in future products, building on its commitment to sustainability. “Ganni is known for its forward-leaning approach to...
11 Nov 2021
Ganni releases ‘Gimme More’ book documenting brand’s story
Copenhagen fashion brand Ganni has released its first publication, telling the brand’s story through a collection of editorials, stories and photo essays. In partnership with Rizzoli, the premium label looks to highlight its Scandinavian sensibilities throughout the book, capturing its diverse network of creatives surrounding the brand,...
28 Oct 2021
No more leather at Ganni - alternative from grapes instead
Danish fashion label Ganni is planning to phase out leather by 2023 and gradually eliminate it completely from its ranges. This is despite the fact that lambskin pieces are one of Ganni’s most high-priced and profitable categories. But “selling leather products, although highly profitable, will soon be as outdated as smoking on TV,” said Ganni...
22 Oct 2021
Ganni releases first size-inclusive collection with 11 Honoré
Ganni has unveiled its first size-inclusive collection, entitled “Love Drop”, a ten-piece capsule range with sizes going up to 52 for ready-to-wear and 44 for shoes. The Scandinavian brand worked with 11 Honoré, a size-inclusive shopping site, on its first collection that spans the traditional ready-to-wear sizing range. The development took 8...
11 Oct 2021
Video: Ganni at CPHFW
In this video, fashion label Ganni has presented its SS22 collection at Copenhagen Fashion Week (CPHFW). Watch the video below. Video: Kendam Fashion Shows via YouTube Photo credit: Copenhagen Fashion Week
13 Aug 2021
Ganni expands into China with Tmall
Danish fashion brand Ganni is launching direct-to-consumer e-commerce in China with Tmall, part of the Alibaba Group on June 28. The collaboration will give Ganni access to more than 800 million active and digital-first consumers on the platform and will allow Chinese consumers to experience the “full Ganni universe,” said the brand in a...
16 Jun 2021
Ganni collaborates with Priya Ahluwalia
Danish fashion brand Ganni has unveiled a collaboration with London-based designer and LVMH 2020 finalist Priya Ahluwalia and her eponymous label Ahluwalia on an upcycled collection. The ready-to-wear collection marks Ahluwalia’s debut womenswear range and is the first of two collaborations to launch in 2021 with Ganni, with the follow-up...
20 Apr 2021
Video: Ganni present its FW21 collection at CPHFW
In this video, the Danish fashion brand Ganni has presented its FW21 collection in a musical digital live experience entitled ‘Ganni Love Forever’ at Copenhagen Fashion Week (CPHFW). Creative director Ditte Reffstrup said in a statement: “In these chaotic times, we wanted to create something beaming with energy, to spread some positivity and...
9 Feb 2021
Ganni launches rental-only collection at Copenhagen Fashion Week
Danish fashion brand Ganni has unveiled a rental-only collection of reworked pieces to celebrate its Copenhagen Fashion Week digital four-day live experience, culminating with a live musical performance on February 4. The rental ‘Stage’ collection is the brand’s latest iteration of its fashion pop-up concept, Ganni Kiosk, and will be available...
3 Feb 2021
For the love of loungewear: Developments and newcomers during lockdown
It was already predicted early in the spring: loungewear would be the biggest trend for 2020. That forecast seems to have come true. Eight months after the onset of the pandemic, loungewear is still a dominant trend. Existing brands with a loungewear range benefited fully from the constant home working situation in the past year. October saw the...
16 Nov 2020
Video: Ganni presents SS21 collection during Copenhagen fashion week
During Copenhagen fashion week which took place earlier this month Ganni presented its Spring/Summer 2021 collection. The 16-minute film is split 4 ways to show multiple looks in different settings at once set to electronic music. Models wearing the collection pieces dance to the beats as they change throughout the film. Check out the newest...
24 Aug 2020