GAS news and archive

Easy Entry: Global brands prefer the e-commerce route

Good news for consumers. Many high fashion international brands are now choosing to launch directly through e-commerce sites in India. Many brands such as Bjorn Borg, Drunknmunky, Replay, Rockland, Gas, Aeropostale and many more have tied up with various online fashion/lifestyle portals to launch in India. Recently Amazon India signed a deal...

Retail

GAS applies to FIPB for JV with Reliance Brands

Italy’s leading premium apparel and denim brand GAS, which has a master franchisee arrangement with Reliance Brands, is looking at doubling its points of sales in 18 months. Presently it operates through 17 mono brand stores, around 50 shop-in-shops and four e-commerce companies. So, the doubling would include both mono shops and shop-in-shops....

Retail

GAS opens second flagship at dell’AVK mall in New Delhi

After opening its first exclusive store in Mumbai last November, Italian denim brand GAS has launched the second flagship store in the country at dell'AVK mall in New Delhi. Aiming to be India's third largest market with master franchise Reliance Brands by next year, currently the brand enjoys presence through a total 65 stores including the...

Retail

Gas eyes JV with Reliance Brands to spread India presence

Italian premium denim brand Gas is looking at partnering Reliance Brands to expand its presence in India. This moment, the fashion arm of Reliance Industries runs exclusive Gas outlets while the brand's wholesale and distribution business is handled by Gas Jeans India, a wholly owned subsidiary of Gas brand owner Grotto. Both companies are said...

Retail

GAS opens store at Infiniti Mall, Mumbai

Denim brand GAS has opened a new store at the Infiniti Mall, Mumbai. Spread across 1,080 sq. ft., the new store on the ground floor of the mall offers unisex fashion casual and denim wear. The new concept store in Mumbai takes up the total store count to 47 spread across major Indian cities. Out of these, some are shop-in-shops based inside...

Retail

Gas opens a new store at High Street Phoenix in Mumbai

Gas has opened doors to its new flagship store at upmarket mall High Street Phoenix, in Mumbai. The new concept store adds up to the already existing 46 stores spread across major Indian cities. Out of these, some are shop-in-shops based inside chain stores and department stores such as Shoppers Stop, Kapsons and Iconix, whereas other 11...

Fashion

GAS steps on the retail expansion engine in India

A year-and-a-half into its second innings in the country, GAS, the Italian denim brand, has sketched out massive plans of retail expansion and a turnover that exceeds Rs 50 crores. This year, the direct subsidiary of GAS Jeans, plans to take its count of five retail points to 11 and then to 30 on completion of its three years of its re-launch in...

Fashion

GAS: To unveil new stores pan India

In 2010, GAS made a direct entry in India through the cash and carry format. Riding on the retail expansion strategy, especially in Tier II and III cities, the brand is looking for a turnover of Rs 25 crores for the financial year 2012-13 and Rs 40 crores in 2013-14. Elaborating on their aggressive plans, M M Kamath, Director, GAS Jeans says, “...

Fashion

India: The big playing field for global brands

With its vast consumer base India has emerged as land of opportunities for numerous big global brands. In fact, most global brands present here have scored well with the globetrotting Indian consumer making a bee line for their stores. For instance, M.A.C stores at Select City Walk shopping mall in Delhi and at Dynamix Mall in Juhu, Mumbai are...

Apparel

Gas ties up with Diamond Footcare

Gas the Italian fashion and lifestyle brand has tied up with Diamond Footcare to enter the Indian footwear market through its worldwide Licensee BR.EX based in Switzerland. Initially, a footwear collection for men targeting the mid to high-end segment would be retailed in India. With a wide portfolio to match up with the lifestyle products in...

Apparel

Gas goes solo in India

With the end of its joint venture with Raymond, Gas has chosen to be in India on its own, under the cash-and-carry format, as Gas Jeans Private Ltd, the Indian subsidiary of Grotto SpA. Under this format, stores that are opened in India have to take the franchisee route. Gas currently has two franchisee outlets one in Mumbai and the other in...