Grasim news and archive

Amitabh Bachchan becomes the new face of Grasim

Amitabh Bachchan has been roped in by Grasim as their new brand ambassador. Having signed up Bachchan, Grasim intends to take the brand a notch higher and address the market needs and preferences of consumers across the length and breadth of India. The association is driven by the company’s desire to expand its business both pan-India and in...

Fashion

Big B is the new face of Grasim

Grasim has signed Amitabh Bachchan as its new brand ambassador. Grasim has a strong presence in polyester viscose and polyester wool fabric which caters to the domestic as well as international markets. Grasim has an all-India presence through an elaborate and well-established pan-India distribution network. It is the most recognized suiting...

Fashion

Grasim launches new collection for Autumn/Winter '15

Men's lifestyle brand Grasim from Grasim Bhiwani Textiles, a part of the Aditya Birla Group, has unveiled its Autumn/Winter ready-to-wear collection 2015. *The new collection consists of casual, formal and semi-formal shirts, casual and formal trousers, jackets and suits. Fabrics used for the range comprises of 100 percent cotton, Poly viscose,...

Fashion

Grasim unveils ready-to-wear range for S/S’15

Popular men’s wear brand Grasim has launched a ready-to-wear range for Spring/Summer 2015, targeted at Tier II and III cities. Part of the Aditya Birla Group, the company aims to take advantage of rising brand and fashion awareness with their affordable yet fashionable garments by marketing them in smaller towns. Created in summer-friendly...

Retail

Grasim eyes retail expansion in smaller towns

Grasim, India’s homegrown and men’s lifestyle brand, a subsidiary of Grasim Industries and a part of the Aditya Birla Group, aims to expand its retail network to tap Tier II, III cities for growth. From the existing store count of 12, the company plans to open 50 outlets by 2016, out of which almost 80 percent would be in smaller towns. The...

Apparel

Grasim official suiting partner of NorthEast football team

Grasim, India's homegrown and men's lifestyle brand, a subsidiary of GrasimIndustries and a part of the Aditya Birla Group has been named the official suiting partner of NorthEast United Football Club, an Indian Super League football franchise in Guwahati, Assam. As a part of their official gear, the team will be seen donning the classic black...

Apparel

Textile majors turn to e-commerce with bespoke service

E-commerce fever has now caught on with leading textile companies. Eyeingopportunity to generate revenues through this medium, these companies are roping in neighbourhood tailors to boost identity of their fabric brand. Textile majors such as Grasim, Raymond and Siyaram have taken the initiative of training and upgrading the skills of local...

Fashion

Grasim's Agenda: New fabric blends, stronger distribution

Grasim forecasts a growth rate of 7-8 percent year-on-year on the back of new innovations in blended fabrics and ramping up of its distribution network. The company clocked in a turnover of around Rs 226 crores this year. As Abhijit Ganguly, Brand Director, Grasim Bhiwani Textiles says, “With a pan-India presence, we intend to expand our...

Apparel

Grasim unveils SS'14 collection

Men’s lifestyle brand Grasim, known for its stylish and innovative wardrobe solutions, has unveiled its Spring/Summer 2014 collection. It’s an eclectic mix comprising relaxed clothing, leisure look and new pastel tones. The season’s collection focuses on easy dressing for men based on natural material and blends like 100 percent mercerized...

Apparel

Grasim Q3 net down 40 percent

Grasim Industries reported a 39.55 percent decline in its net profit at Rs 331.93 crores for the October-December quarter due to higher raw material and finance costs. The Aditya Birla Group company, with business interests in cement, viscose staple fibre and others, had clocked Rs 549.17 crores consolidated net profit for the same period a year...

Apparel

Grasim focuses on stretch fabrics to establish India presence

Grasim Suitings is planning to further establish its India presence by focusing on stretchable fabrics. It has increased the production of stretch fabric over four times at its factories since the time it started production three years ago. From 2.5 lakh metres a year then to 13 lakh metres now, stretch fabrics constitutes about 20 percent of...

Apparel

Grasim Q3 consolidated net profit down at Rs 549 cr

Aditya Birla Group company Grasim Industries reported a consolidated net profit of Rs 549.17 crores for the quarter ended December 2012, against Rs 669.07 crores in during the same period a year ago. Total income stood at Rs 6,945.75 crores for the quarter ended December 31, 2012 whereas the same was at Rs 6,505.20 crores for the quarter ended...