HRX news and archive

HRX to open first offline store in Bangalore

HRX will open its first physical outlet this year in Bangalore followed by more stores in Pune, Delhi, and Mumbai. HRX is a fashion and lifestyle athleisure brand backed by actor Hrithik Roshan. Currently it sells exclusively on Flipkart’s fashion units Myntra and Jabong. The brand is looking to add new categories like eyewear, innerwear, and...

Retail

Athlesiure gets a boost from homegrown celeb brands in India

Traditionally dominated by global giants such as Nike, Adidas, Puma and Reebok, athlesiure is now seeing local brands such as Zeven, HRX and Kan Dfy make significant headway into the segment. Zeven is jointly owned by former tennis star Mahesh Bhupathi and former Nike country head Hemchandra Javeri. HRX is Hrithik Roshan's own active wear brand....

Retail

Myntra starts selling private labels through Walmart’s overses stores

With Walmart investing $16-billion in Flipkart, its fashion arm Myntra has started selling private label — All About You — at Walmart stores in Canada. The brand is targeting the huge Indian diaspora living in the country. Launched in 2015, ‘All About You’ is a women’s fashion brand. While Myntra has no plans of take its e-commerce service...

Retail

Myntra plans to open 100 offline stores

Encouraged by the impact of its first offline store, online fashion portal Myntra plans to launch 100 offline stores across India in the next two years. Meanwhile, Myntra is in the process of integrating warehouse inventory with store inventory for its in-house brands as well as other brands to provide customers a seamless online-to-offline...

Fashion

HRX bags award for ‘Best Celebrity License’

Hrithik Roshan's fashion/fitness brand HRX has added a new feather to its cap as the Best Celebrity Brand in the market. HRX, is known by its tag of 'Keep Going' has bagged the Best Celebrity License Brand award at the recent India Licensing Expo 2017. It maybe recalled in March this year, Roshan was awarded the Creative Maverick of the year for...

Business

Myntra to buy major stake in Hrithik Roshan’s HRX brand

Online fashion retailer Myntra is going to buy a majority stake in HRX, a clothing and shoes brand. This was launched by actor Hrithik Roshan from Exceed Entertainment. The transaction will be completed over the next few weeks. HRX is expected to bring in sales of Rs 300 crore this financial year, up from Rs 100 crore last year. HRX was launched...

Business

HRX aims to achieve Rs 225 cr turnover by next fiscal

Hrithik Roshan's fitness and sportswear brand HRX is chasing a turnover target of Rs 225 crores from its apparels section by the end of next fiscal. T-shirts and shirts contribute around 40 percent to overall sales. HRX is reported to have already touched Rs 100 crores sales mark and now plans to expand its product category targeting a 125-130...

Fashion

Hrithik Roshan’s HRX to expand its product basket

Bollywood actor Hrithik Roshan, who is associated with apparel brand HRX plans to offer more under the brand’s product portfolio. The brand will now expand its line to sunglasses, footwear, fitness equipment and deodorants. The company also plans to retail HRX products through multi-brand retailers. HRX is a joint venture between Hrithik Roshan...

Fashion

Fashion licensing charms Bollywood icons now

Rising number of Bollywood celebs are now associating themselves with fashion, apparel and accessories companies by becoming licensing partners. From Salman Khan to Hrithik Roshan to Kareena Kapoor and Bipasha Basu a long list of filmstars are now looking at it as a new and lucrative business proposition. Many have teamed up with brands to...

Apparel

Myntra to host shoppable Google Hangout with Hrithik Roshan

India’s leading e-tailer Myntra.com is hosting Asia’s first ever ‘Google+ Shoppable Hangout’, on January 20, with Bollywood star, Hrithik Roshan. The event will mark the Asia debut of a new online shopping app for the Google+ Hangouts on Air (HOA) platform. Google+ Shoppable Hangout on Air brings together social media and online shopping in an...

Apparel

Myntra unveils Hrithik Roshan’s brand HRX

Bollywood actor Hrithik Roshan joined hands with Myntra.com to exclusively launch and manufacture his active lifestyle apparel and casual wear brand HRX – Push Your Extreme. The collection is a combination of style and substance with inspiration drawn from the actor’s active lifestyle. The range includes casuals and easy active wear in apparel...