Indus League news and archive

Private labels the new success mantra for apparel retailers

With consumers still conscious about spending, almost all leading apparel retailers have turned to launching their own private labels that are more affordable and give value for money. From Reliance Trends, to Shoppers Stop, Future Group, Tata’s Croma to Aditya Birla Retail’s More, all are following the route to attract consumers by offering...

Fashion

Jealous 21 inks musical partnership with Universal Music

Jealous 21, the exclusive women’s wear brand that pioneered hip fit jeans, has associated with leading music company Universal Music to co-promote Bollywood diva and now international pop star Priyanka Chopra’s latest international single ‘Exotic’ ft. Pitbull. Rachna Aggarwal, CEO, Indus League shares the company’s plans to further establish...

Apparel

Retailers to launch their private labels in the market

Keeping the response to collections of their private labels in mind, many retailers are planning to launch them as solo brands in the market by opening exclusive stores. Of late, private labels have been receiving great response, amid the slow economy and high inflation owing to 5-25 percent low rates compared to other brands. For instance,...

Fashion

Indian Terrain grows 32 percent with new store launches

Indian Terrain, the premium casual wear brand has clocked in 32 percent growth with the infusion of new stores. Recently, the company opened three new outlets in Dwarka, Pitampura and Lajpat Nagar areas of New Delhi. And it’s looking at opening four more stores this quarter and another 10 in the next. The brand is distributed to 500 MBOs, 147...

Fashion

Indigo Nation ties up with ‘Besharam’ for trendy collection

Indigo Nation the brand from Indus League Clothing, has teamed up with ‘Besharam’ the soon to be released Bollywood flick starring current sensation Ranbir Kapoor for a trendy new collection. The new range was unveiled at a glitzy fashion show in Mumbai recently. More on the new collection Elaborating on this exclusive tie-up, Rachna Aggarwal,...

Apparel

Indus League launches ‘Mohr’ for women

Indus-League Clothing, the fashion brands marketing company from Future Group has announced the launch of Mohr, a premium womenswear brand. The brand embodies the many different faces of the modern Indian woman. “The women’s wear market in India is growing rapidly and we see a huge opportunity here,” says Rachna Aggarwal, CEO of Indus League...

Apparel

Indus League cuts down on men’s formals

Indus League Clothing has decided to restrict the number of its formal men’s wear outlets since the market is moving away from formal wear and into sports and casual wear. The brand is promoted by the Future Group and retails formal men’s wear under the retail format Headquarters. Launched in 2010, Headquarters has about 10 company-owned stores,...

Fashion

Mohr to push up Future Group’s stake in women’s wear

Retail pioneer and Future Group founder Kishore Biyani is going all out with his newly planned fashion entity. For starters, Future owned Indus League Clothing is all set to launch a new women’s wear brand Mohr, comprising of Indo-western clothing directly competing with global biggies like Mango, Promod, Zara and domestic designer labels such...

Apparel

John Miller unveils New Age look

Aegis Media’s marketing agency Carat Fresh Integrated recently organised a thematic fashion show for John Miller, the men’s wear brand from Indus-League Clothing, a Future Group company. The event called ‘The John Miller Trouser Collezione’ unveiled the New Age corporate look by John Miller at SoBo Central Mall in Mumbai. The brand introduced a...

Trends

Jealous 21’s ‘Heroine’ connect

Eight brands are in the race to gain mileage after signing up with Bollywood actress Kareena Kapoor’s forthcoming film ‘Heroine’. Apart from brands that Kareena endorses like Lakme and Head & Shoulders, Jealous21 from Indus League Clothing and Cera are the first-timers to crack silver screen deal. All these brands will collectively spend roughly...

Apparel

Indus League banks on women’s wear segment

Hit by adverse economic conditions ranging from high cotton prices to excise duties, Indus League Clothing has decided to focus on its women’s wear segment, which continues to grow at 15 -20 per cent with brands like Jealous 21 and Scullers. Incidentally, its men’s wear segment has seen a decrease of 5-7 per cent but despite a drop in sales, men...

Fashion

Manchester United: Setting new standards in sportswear

Premium lifestyle sportswear brand Manchester United (Man Utd) is now available to its huge fan base in India through Indus-League Clothing. “Moving forward, we will focus a lot more on lifestyle products and accessories. Man Utd is all about experiencing the greatness and glory of the brand. Though apparels will have a major contribution but...