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Fashion

Jacquemus returns to Musée Picasso for its next show

On January 25, French brand Jacquemus will close Paris Fashion Week with a show at the Musée Picasso. The choice of venue, revealed by WWD, is not new: the designer had already staged a show at the institution in 2017 for his “La Bomba” show. This return to the Musée Picasso highlights the brand's close ties with cultural institutions. The brand...

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Business|Marketing

Selling the vibe: Why fashion brands need more than just product

In the last decade, the currency of fashion has moved decisively beyond fabric and form. Value now resides in broader social, cultural and environmental significance. A pair of jeans is never just a denim garment; it stands as an emblem of creativity, community and lifestyle values. Every garment is a transaction of meaning: the buyer aligns...

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