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Fashion |In Pictures

Kylie Jenner refreshes Khy as a “wardrobe-first” fashion label

Khy, the fashion label founded by Kylie Jenner in 2023, is evolving from its collaboration model into a “wardrobe-first” fashion brand under a new design vision centred around “design, material and method”. In a statement, Jenner said her eponymous brand will shift beyond seasonal drops, such as latex pieces with London-based Poster Girl,...

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The minds behind Skims and Good American: Who are Jens and Emma Grede?

Celebrity brands are not a new phenomenon, yet in the present day, their size rivals traditional conglomerates, competing through scalable models fuelled by the monetisation of star power and social influence. Husband-and-wife team Jens and Emma Grede have become major players in this world, operating behind the scenes to prove that reach and...

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