Levi's news and archive

Levi’s unveils collaboration with McLaren Racing

Denim and fashion brand Levi’s has unveiled its debut collaborative collection with McLaren Racing celebrating heritage and innovation to coincide with this weekend’s F1 British Grand Prix. The Levi’s x McLaren Racing collection will be available worldwide from July 3 and features a racing jacket, racing suit, gloves, heritage trucker, heritage...

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Levi Strauss Q2 revenues increase, maintains full year outlook

Second quarter revenues at Levi Strauss of 1.4 billion dollars were 8 percent higher on a reported basis and 9 percent higher on a constant-currency basis. However, adjusting for the shift in wholesale shipments and the exit of the Denizen business, the company's revenue would have been up 1 percent or 2 percent in constant currency. Net income...

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Levi’s appoints VP marketing and brand experience for European business

Denim specialist Levi’s has named Mathilde Vaucheret its new vice president of marketing and brand experience for Levi Strauss Europe. Vaucheret confirmed the appointment on her LinkedIn, where she said the new role marked “a new chapter with an extraordinary talent team”. Vaucheret has already been with Levi’s for around nine years, having...

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A glimpse into the life of Levi's fashion historian Tracey Panek

May 20 is an important day for denim historians. On this day in 1873 Levi Strauss and a tailor named Jacob Davis from Nevada received the US patent for adding rivets to the pockets of workwear pants, creating a landmark design innovation. The day is referred to as the birth of the modern blue jean or 501 Day within Levi’s World. It is also the...

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Levi Strauss names Gianluca Flore as chief commercial officer

Levi Strauss has appointed Gianluca Flore as executive vice president and chief commercial officer, effective July 29, 2024. Reporting to Michelle Gass, president and chief executive officer, Flore will join the company’s executive leadership team and will be responsible for the commercial operations of the Levi’s brand across all global...

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Levi's is cutting 42 jobs at its European headquarters

Levi Strauss is cutting jobs at its European headquarters in Machelen, Belgium, its European management reportedly announced according to Belgian newspaper Nieuwsblad. The news comes after the US fashion brand revealed it was cutting 10 to 15 percent of its jobs worldwide earlier in January. The European headquarters will thus say goodbye to 42...

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Levi Strauss exceeds expectations in Q1 despite declining sales

US clothing supplier Levi Strauss & Co. suffered a drop in sales and red figures in the first quarter of the 2023/24 financial year. Nevertheless, the results published on Wednesday evening exceeded market expectations. In response, the company raised its profit forecast. Over the three months prior to 25 February, turnover amounted to just...

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Michelle Gass assumes CEO role at Levi’s, expands leadership team

Levi Strauss & Co. announced that Michelle Gass has assumed the role of president and CEO, as previously disclosed in December. Gass follows Chip Bergh, who served as the company’s president and CEO for over 12 years. Michelle Gass takes over as CEO of Levi’s "LS&Co. is a destination for the very best talent because of its history, its products...

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Levi Strauss to cut global workforce by 10 to 15 percent in 2024

As part of its first phase of the global productivity initiative, Levi Strauss plans 10 to 15 percent reduction of the global corporate workforce. As a result, the company expects to record estimated restructuring charges of 110 to 120 million dollars in the first quarter. Fourth quarter revenues at Levi Strauss of 1.6 billion dollars increased...

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Safilo and Levi’s renew eyewear licence until 2029

Safilo Group and the Levi’s brand have announced the renewal of their global eyewear licensing agreement until the end of 2029. “We are very proud to renew our partnership with Levi’s which, thanks to its unmatched brand awareness, allows our group to offer amazing contemporary eyewear to consumers all around the world,” said Angelo Trocchia,...

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Fashion and the Super Bowl: A run down of the industry’s most impactful commercials

The final picks for the Super Bowl, the National Football League’s (NFL) championship event, are beginning to narrow down. Next to this, brands that have snapped up a famously prime ad spot during the game are also preparing to unveil their always highly anticipated commercials. Now worth around seven million dollars, these 30-second slots are...

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Levi’s CEO Chip Bergh to retire in April 2024

Levi Strauss & Co. has announced that Chip Bergh has decided to retire from the company as of April 26, 2024. The company’s board of directors has elected Michelle Gass, currently the company’s president, to succeed Bergh as president and chief executive officer effective January 29, 2024, completing the transition plan announced on November 8,...