Levi's news and archive

Levi's launches jeans fit guide on Amazon Alexa

Denim and lifestyle brand Levi’s is looking to leverage the power of conversational commerce with a new industry-first innovative jeans fit guide with Amazon Alexa. The fit guide on Alexa is exclusive to Germany until the end of December and aims to bolster Levi’s direct-to-consumer-first strategy by focusing on reimagining the online shopping...

People

Levi Strauss names Dario Aguilar as MD, Latin America

Levi Strauss & Co. has appointed Dario Aguilar as the managing director for Latin America, effective December 2, 2024. Reporting to EVP and chief commercial officer Gianluca Flore, the company said, Aguilar will be responsible for overseeing the commercial operations in the region across channels. “I am pleased to welcome Dario to our commercial...

Business

Levi's signs Pakistan Accord

Levi Strauss & Co. has signed a legal agreement to ensure the safety of garment workers in Pakistan, the Clean Clothes Campaign (CCC) said. The American denim brand is the 129th signatory to the Pakistan accord. The Pakistan Accord, which will come into effect in 2023, is a legally binding agreement between fashion brands and trade unions. The...

BusinessFeatured

Levi Strauss & Co. publishes inaugural climate transition plan, aims to be net zero by 2050

Denim and lifestyle brand Levi Strauss & Co. (LS&Co.) has published its inaugural climate transition plan, which includes a roadmap for the company to reach both its near-term greenhouse gas (GHG) emissions reduction target by 2030 and its goal of being a Net Zero emissions company by 2050. Following in the footsteps of the H&M Group and...

People

Daniel Geballe to join Levi Strauss board in April 2025

Levi Strauss has elected Daniel Geballe to serve as a member of the board, effective April 26, 2025. Geballe would replace current member David Friedman, who is set to retire next year. The company said in a release that Geballe currently serves as a managing director at SJF Ventures, where he leads investments in early-stage companies creating...

BusinessFeatured

Levi Strauss announces strategic review of Dockers to drive growth

For the third quarter, Levi Strauss net revenues of 1.5 billion dollars were flat on a reported basis, and 2 percent higher on a constant-currency basis. Levi Strauss announced that it has initiated a formal review of strategic alternatives for the Dockers brand, which could include a potential sale or other strategic transaction. The company’s...

Fashion

Levi’s unveils campaign with Beyoncé

The previously teased collaboration between denim specialist Levi’s and 32-time Grammy-winning singer Beyoncé has finally been revealed. For ‘Reiimagine’, Beyoncé takes centre stage in a campaign inspired by Levi’s legacy, reimagining classic looks and films previously released by the brand. With help from Emmy Award-winning cinematographer...

Fashion

Levi’s teases collaboration with Beyoncé

It appears a Levi’s and Beyoncé collaboration is on the horizon. The US denim giant teased a potential partnership with the ‘Texas Hold ‘Em’ singer on its Instagram, where it shared the outline of a woman – vaguely resembling Beyoncé – on horseback. The image was accompanied by the caption “Introducing: A New Chapter”, igniting a frenzy among...

Retail|In Pictures

Levi's opens new “immersive store” in London's Knightsbridge

Denim and lifestyle brand Levi’s has opened a new immersive store in London's Knightsbridge Estate to deepen its direct-to-consumer strategy “by offering a curated head-to-toe experience”. The new 3,229 square foot store at 61 Brompton Road has been designed to “redefine denim retail” by offering an elevated retail experience while reinforcing...

BusinessFeatured

Labour rights organisations continue to denounce the situation at Levi's Turkish supplier

With a series legislation preparing to come into force, such as the EU Corporate Social Due Diligence Directive (CSDDD), global fashion companies are coming under increasing pressure to adapt their own policies to support their workers’ rights to freedom of association and collective bargaining, including in the supply chain. US denim specialist...

Fashion

Levi’s unveils collaboration with McLaren Racing

Denim and fashion brand Levi’s has unveiled its debut collaborative collection with McLaren Racing celebrating heritage and innovation to coincide with this weekend’s F1 British Grand Prix. The Levi’s x McLaren Racing collection will be available worldwide from July 3 and features a racing jacket, racing suit, gloves, heritage trucker, heritage...

BusinessFeatured

Levi Strauss Q2 revenues increase, maintains full year outlook

Second quarter revenues at Levi Strauss of 1.4 billion dollars were 8 percent higher on a reported basis and 9 percent higher on a constant-currency basis. However, adjusting for the shift in wholesale shipments and the exit of the Denizen business, the company's revenue would have been up 1 percent or 2 percent in constant currency. Net income...