LimeRoad news and archive

Limeroad ropes in Shashank Teotia as VP

Limeroad has appointed Shashank Teotia as Senior VP for People and Talent Development. Teotia has over 15-years of experience in HR across sectors and regions. He joins Limeroad from Women on Wings, a non-profit organization working towards co-creating one million jobs for women in rural India. His main responsibilities include creating a strong...

Retail

Etailers aggressively opening brick and mortar stores to boost business

Online fashion retailers like Voonik and Limeroad are now aggressively expanding their brick-and-mortar retail format. Offline expansions are expected to deliver a better connect with customers that could translate into higher revenue contributions. They feel, stores give brands a personality. Voonik operates four kurti stores in Bangalore and...

Retail

LimeRoad now plans brick and mortar stores for better visibility

LimeRoad, the fashion portal backed by Tiger Global Management, Lightspeed Venture Partners and Matrix Partners India now plans to enter brick-and mortar retailing to broaden visibility in a market where physical presence is known to enhance brand recall. The company has so far raised about 50 million dollars in three rounds of funding. LimeRoad...

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Business

E-commerce companies back on growth track

After witnessing lull in demand, online portals are back on growth track and have started regaining market share over the past year on the back of an improved brand assortment and easier browsing experience. Interestingly, growth is led by Myntra. Companies such as Myntra, Voonik, Limeroad and Nykaa are seeing strong demand among online shoppers...

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Fashion

Western wear taking over ethnics as women corporate dressing

Formal dressing format are not ruling corporate world, it’s the era of power dressing and casual Fridays. With companies shifting gears towards open culture no attendance and informal attires, the focus is now on asserting one’s personal style than being a strict conformist. The non-casual or work wear segment, (attire that excludes ethnic wear...

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Business

LimeRoad’s revenues doubled last fiscal

Gurgaon-based ertailer LimeRoad has more than doubled its revenue in the year ended March 2016. Sales grew 173 per cent during fiscal year 2015-16 from a year earlier. However, net losses increased 227 per cent year-on-year. It saw a three-fold surge in total expenses largely on account of investments in marketing and technology. LimeRoad was...

Retail

LimeRoad launches festive campaign with a unique social message

LimeRoad, the Gurgaon-based e-commerce platform has launched its festive campaign ‘Mission: One Crore: Pledge a saree. Pledge a smile.’ The intent is to get India to pledge one crore saris which can then be distributed to under-privileged women in the country, the company said in a statement. To take forward the initiative, the company is...

Retail

Fashion e-commerce sees good profits

Many e-commerce companies dealing in fashion are seeing good profits in India, riding on substantial margins. For online firms, profit has not been the main concern, with volumes growth taking center stage. But now, with investors looking for profitability in companies they bankroll, every player is looking to earn. With margins of 20 to 60...

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Retail

Fashion apps carve a niche in this growing segment

It can be tough to choose an appropriate dress for a party. To tackle such existential problems, social fashion networking apps such as WithMe and Styledotme have come to the rescue of young women. These apps offer personalised styling, a networking platform for people with similar interests in fashion, and lead customers to online retailers who...

Retail

Fashion e-tailer Limeroad ventures into menswear

The only for women’s fashion e-tailer, Limeroad, has now launched a section for men too. This has been done to boost revenue. The fashion e-tailer founded by Suchi Mukherjee wants to provide affordable clothing for men. Prices for men’s products start at Rs 300. There are three segments for men – super affordable (Rs 300-Rs 499), budget (Rs...

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Retail

With fashion in focus, women the main target of ecom firms

During its early days, ecommerce firms paid little attention to women shoppers. If a firm initiated talks to raise funds for a woman-centric start-up, investors laughed them off. Time has taken a full circle now. Today, fashion is considered to be among the high margin categories and every online retailer wants to cater to women shoppers. New...

Retail

India sees fastest growth in e-com retail in Asia

Online sales is booming in the Asia-Pacific region, especially India. According to a study by marketing research firm eMarketer, India’s ecom business will see a fast forward growth in the coming years. This year, for the first time, the Asia Pacific region’s global retail spending will make up 52.5 percent of the worldwide spending, the first...