Lucy & Yak news and archive

Lucy & Yak launch new sub-brand offering a “more muted, tranquil approach”

Socially and environmentally conscious British lifestyle brand Lucy & Yak, known for its colourful and joyful clothing, is launching a new sub-brand, L&Y, which will offer clothing that makes a statement “in a more understated way”. Launching in September, L&Y will debut with small, “thoughtful” drops throughout the season, offering a “more...

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Business

Lucy & Yak launch PreLoved scheme online expanding buyback initiative

Indie lifestyle brand Lucy & Yak has expanded and rebranded its buyback scheme, which will now exist under the title ‘Pre-Loved’ and has become available via the company’s online store. The launch into e-commerce builds on an existing concept already available in stores, initially launched in 2023 as part of the brand’s wider Re:Yak initiatives....

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Fashion |In Pictures

Lucy & Yak launches charity collection to challenge Black Friday

Independent socially and environmentally conscious lifestyle brand Lucy & Yak is launching a limited-edition collection with long-time charity partner Fior Di Loto Foundation as part of its ongoing effort to challenge Black Friday. From November 25, the brand will offer a six-piece collection, including dungarees, trousers, tees, and bags,...

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Retail

Lucy & Yak to open first outlet store

Lifestyle brand Lucy & Yak has announced the opening of its first outlet store near Castleford, Yorkshire, in the discounted shopping outlet centre, Junction 32. Set to open September 6, 2024, the 1,545 square foot space will house a range of “hidden gems, discounted one-off samples, and more”, a press release read, expanding on efforts to keep...

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Fashion |In Pictures

Lucy & Yak launch new collection to normalise nipples

Conscious clothing brand Lucy & Yak is launching a photography print-based collection featuring a diverse array of bare breasts and chests to normalise all nipples. Launching on January 18, the ‘Baring All’ collection features a display of real-life models baring all, from large to small breasts, mastectomies to post-op trans chests to raise...

Retail

Lucy & Yak launch Cardiff store as UK expansion continues

Eco-conscious clothing brand Lucy & Yak have announced the forthcoming opening of its inaugural store in Cardiff on September 30th. Situated at 33 Royal Arcade, the boutique promises to infuse a splash of pink into the historic Victorian arcades at the city's core. Renowned for its colourful and comfortable attire crafted with sustainability in...

Featured

Fashion |In Pictures

Ed Sheeran to launch clothing collection with Lucy & Yak

Singer-songwriter Ed Sheeran is launching a limited-edition conscious capsule collection with independent clothing brand Lucy & Yak inspired by the artwork from his latest album, Equals. Launching on July 14, Ed Sheeran & Yak is a unisex collection featuring the organic dungarees, which the singer is a fan of and wears, alongside a hoodie,...