Max Mara news and archive

Max Mara Art Prize for Women expands global reach with nomadic format

The Max Mara Art Prize for Women is entering a new international phase, with the long-running award set to become nomadic and travel to a different country for each future edition. The tenth edition (2025–2027) will partner with Museum MACAN in Jakarta, marking the prize’s first collaboration in Southeast Asia. Curated by Cecilia Alemani,...

Retail

Max Mara Group's Max&Co. expands to India with Reliance Brands

Reliance Brands Limited (RBL) has formed a long-term master franchise agreement to introduce Max&Co., the contemporary Italian fashion brand that is part of the Max Mara Fashion Group, to the Indian market. This strategic partnership aims to resonate with India's fashion-forward women by offering Max&Co.'s "style-over-trends" mantra through...

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Business

Marcolin H1 sales up slightly, Rag & Bone eyewear license signed

In the first six months of 2025, Marcolin recorded net sales of 295.7 million euros. This represents an increase of 0.3 percent at constant exchange rates. The eyewear company consolidated its margin, with adjusted EBITDA standing at 52.3 million euros. The impact on net sales was positive, standing at 17.7 percent. In the first half of the...

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Business

Marcolin: Revenues up 1.2 percent in first quarter

Revenue for Italian eyewear company Marcolin increased by 1.2 percent in the first quarter, reaching 147.3 million dollars, compared to the first quarter of 2024 at current exchange rates (plus 2.0 percent at constant perimeter). The margin recorded in the first three months of 2025 was positive: adjusted earnings before interest, taxes,...

Fashion

Marcolin and Max Mara extend eyewear licensing agreement

Italian fashion house Max Mara has announced the renewal of its eyewear licensing agreement with Marcolin until 2032. The new license agreement has been extended for an additional seven years, until December 31, 2032, and covers the design, production and international distribution of Max Mara’s sunglasses and optical frames. Max Mara’s eyewear...

Fashion |Beauty

Max Mara signs fragrance deal with Shiseido

Italian luxury fashion house Max Mara has signed a long-term fragrance partnership with Japanese cosmetics group Shiseido. In a joint statement, the two companies said that Shiseido will have the exclusive worldwide license to develop, produce, market, and distribute fragrances under the Max Mara brand. The fragrance license will be managed by...

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Business

The world's largest anti-fur campaign calls on Max Mara to cut out fur

At the start of fashion week in Milan and ahead of the upcoming fashion week in Paris, the animal welfare organisations Humane Society International and USA as well as the Fur Free Alliance, which together represent organisations in more than 35 countries, have joined forces. Their aim: to persuade the Max Mara Fashion Group to abandon fur in...

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Fashion |In Pictures

Max Mara opens teddy-filled ‘fluffy residence’ in London

Italian fashion house Max Mara is celebrating 10 years of its Teddy Bear coat designed by creative director Ian Griffiths with a ‘fluffy residence’ in London’s Covent Garden. The installation is open until December 26 and is described as an immersive walk-through pop-up “crafted with tenderness and soft contours”. Max Mara ‘Fluffy Residence’ in...

Featured

Fashion |Opinion

Designers, not celebrities, make their mark at Milan Fashion Week

Milan Fashion Week has made a case in point for craftsmanship and why designers should helm fashion houses. Italy’s fashion industry is one that is rooted in family businesses, in factories and ateliers with long histories of crafting clothes. While revolution and innovation have sometimes been slow to breathe new life into the sector, it is...

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Business

RCA and Max Mara announce MA fashion scholarships

The Royal College of Art (RCA) has announced new scholarships, funded by Italian luxury fashion label Max Mara, will be offered to two students on the MA Fashion programme annually over the next three years. The scholarships, totalling 30,000 pounds per person, will be offered to students who “face financial hardship,” explains the RCA, and will...

Fashion

Max Mara to show resort collection in Lisbon

Max Mara has revealed that Lisbon will be the next location for their resort 2023 collection. The Italian fashion brand will hold their show in the Portuguese capital on June 28. The venue has yet to be disclosed. In 2022, the brand debuted their resort collection on the island of Ischia at Hotel Mezzatorre in Naples. Max Mara began resuming...

Video

Video: Max Mara at MFW

In this video, fashion brand Max Mara has presented its SS22 collection at Milano Fashion Week (MFW). Watch the video below. Video: FF Channel via YouTube Photo credit: Max Mara, Facebook