NEW GUARDS GROUP news and archive

There Was One adds kidswear category

There was One (TWO), Farfetch and New Guards Group’s (NGG) first joint brand has added kidswear to its offering. The kidswear collection offers “vibrant, playful pieces for all kids,” explains TWO in the press release, including brightly coloured knitwear, graphic T-shirts, hoodies, and branded raincoats. The debut line is for children aged 4-...

16 Mar 2023

PeopleFeatured

Ann Demeulemeester appoints Ludovic de Saint Sernin as creative director

Ann Demeulemeester has appointed Paris-based designer Ludovic de Saint Sernin as the brand’s new creative director. Mr de Saint Sernin will be the first creative director since the Belgian label was bought by New Guards Group co-founder Antonioli, the luxury retailer based in Italy and Switzerland. In July 2020 Ann Demeulemeester’s then creative...

1 Dec 2022

Business

How to continue the legacy of Off-White

In his 41 years on this Earth, fashion designer and entrepreneur Virgil Abloh left a mark that will go down in history. As the founder and creative director of Off-White and the first Black menswear artistic director of Louis Vuitton, Abloh’s genius knew celebration and reverence in the fashion industry. His death left a void in the world of...

11 May 2022

PeopleFeatured

Off-White appoints Ibrahim Kamara as Art and Image Director

Off-White has appointed Ibrahim Kamara as the brand's first Art and Image Director. The Dazed Editor-in-Chief confirmed the appointment on Saturday in an Instagram post. After a career as a fashion director and stylist, the Sierra Leone-born designer worked closely with brand founder Virgil Abloh, who died suddenly last November. “Virgil will...

2 May 2022

Fashion Featured

PFW: Supermodels and celebrities celebrate the posthumous Off-White show for Virgil Abloh

Spaceship Earth was the title of Off-White’s posthumous show for Virgil Abloh. The collection was designed by Abloh before his sudden death last November, and completed by the creative teams and collaborators with whom he worked. It rendered as a manifesto for his democratic and inclusive fashion revolution, a disruptive debut of “high fashion”...

1 Mar 2022

ABG announces partnership with New Guards Group for Reebok in Europe

Authentic Brands Group (ABG) is forming a long-term strategic partnership with New Guards Group, owned by Farfetch, for Reebok’s European businesses, luxury collaborations and premium distribution. The partnership will mean that brand platform New Guards, which designs, manufactures and distributes luxury fashion, will act as the core operating...

23 Feb 2022

BusinessFeatured

ABG announces partnership with New Guards Group for Reebok in Europe

23 Feb 2022

People

Cristiano Fagnani joins New Guards Group as chief marketing officer

The New Guards Group, owned by British online fashion retailer Farfetch, has appointed Cristiano Fagnani as its first chief marketing officer, calling it “an important step toward the group's new structure aimed at additional opportunities and continued growth”. Fagnani is an industry veteran with more than 20 years experience at Nike where he...

16 Jun 2020

Retail

Opening Ceremony to close all its stores

Following its acquisition by Farfetch-owned New Guards Group, which also owns Off-White, Heron Preston and other streetwear brands, Opening Ceremony announced it will be closing all of its stores around the world. “It’s incredibly emotional for us to announce today that we will be closing our Opening Ceremony retail locations sometime in 2020”,...

15 Jan 2020

Business

Farfetch acquires Opening Ceremony

Opening Ceremony—the American multi-brand retailer known for its curation of unique, downtown style—has been acquired by the Farfetch-owned platform New Guards Group, which is also behind notable streetwear brands Off-White and Palm Angels. Terms of the deal were not disclosed. According to Business of Fashion, who first reported the news, New...

14 Jan 2020

BusinessFeatured

Why Farfetch bought Off-White parent company New Guards Group

The Milan-based New Guards Group, parent company to a portfolio of much-hyped streetwear brands including Off-White, Palm Angels and Marcelo Burton County of Milan, has a new owner: Farfetch. The news came as the British and Portuguese-based retail marketplace announced its second quarter results this week. New Guards, which was founded in 2015...

9 Aug 2019