New Guards Group news and archive

New Guards Group files for bankruptcy protection in Italy

New Guards Group (NGG), the Farfetch-owned parent company of Palm Angels and Ambush, has filed for a form of bankruptcy protection in Italy as its pursuit for a buyer continues to trudge on. According to various media platforms, the Italian fashion group has applied for a ‘composizione negoziata per la soluzione della crisi dímpresa’ (or CNC), a...

Business

Authentic reportedly pulls Reebok licensing deal with New Guards Group

Authentic Brands Group is believed to have terminated its deal with Farfetch-owned New Guards Group (NGG), which had previously been the licensee of Reebok and oversaw the distribution of the sportswear brand in Europe. According to a memo from NGG Management to staff, seen and reported on by WWD, NGG has received a termination notice for the...

Business

Style Capital mulling New Guards Group acquisition

Italian private equity firm Style Capital is reportedly mulling the acquisition of Farfetch-owned New Guards Group, which is facing an uncertain future in the wake of its parent company’s sale to South Korea’s Coupang. The speculation was confirmed by Style Capital’s founder and chief executive officer, Roberta Benagalia, who told WWD that while...

Fashion |In Pictures

There Was One collaborates with Lisa Folawiyo

There was One (TWO), Farfetch and New Guards Group’s first joint brand, has unveiled an eight-piece womenswear capsule collection in collaboration with Nigerian fashion designer Lisa Folawiyo. The collaboration draws inspired by classic Lisa Folawiyo pieces and silhouettes and showcases summer designs with a mix of the signature Ankara fabric...

PeopleFeatured

Farfetch announces new Off-White CEO, New Guards Group co-founders exit

Farfetch has announced a number of leadership changes at New Guards Group (NGG), including the exit of the group’s founders, and the appointment of a new CEO at Off-White. Davide De Giglio and Andrea Grilli are leaving NGG, which they founded in 2015 - De Giglio was most recently serving as CEO of NGG, while Grilli served as CEO of luxury...

Business

Farfetch takes on Reebok’s e-commerce in Europe

Luxury fashion platform Farfetch is teaming up with Reebok to operate its e-commerce operations and wholesale business in Europe. In a statement, Farfetch said it has “replatformed” Reebok’s e-commerce sites in Europe, and is overseeing all marketing and e-commerce operations, as well as driving wholesale distribution to help “drive the...

Fashion

There Was One adds kidswear category

There was One (TWO), Farfetch and New Guards Group’s (NGG) first joint brand has added kidswear to its offering. The kidswear collection offers “vibrant, playful pieces for all kids,” explains TWO in the press release, including brightly coloured knitwear, graphic T-shirts, hoodies, and branded raincoats. The debut line is for children aged 4-...

PeopleFeatured

Ann Demeulemeester appoints Ludovic de Saint Sernin as creative director

Ann Demeulemeester has appointed Paris-based designer Ludovic de Saint Sernin as the brand’s new creative director. Mr de Saint Sernin will be the first creative director since the Belgian label was bought by New Guards Group co-founder Antonioli, the luxury retailer based in Italy and Switzerland. In July 2020 Ann Demeulemeester’s then creative...

Business

How to continue the legacy of Off-White

In his 41 years on this Earth, fashion designer and entrepreneur Virgil Abloh left a mark that will go down in history. As the founder and creative director of Off-White and the first Black menswear artistic director of Louis Vuitton, Abloh’s genius knew celebration and reverence in the fashion industry. His death left a void in the world of...

PeopleFeatured

Off-White appoints Ibrahim Kamara as Art and Image Director

Off-White has appointed Ibrahim Kamara as the brand's first Art and Image Director. The Dazed Editor-in-Chief confirmed the appointment on Saturday in an Instagram post. After a career as a fashion director and stylist, the Sierra Leone-born designer worked closely with brand founder Virgil Abloh, who died suddenly last November. “Virgil will...

Fashion Featured

PFW: Supermodels and celebrities celebrate the posthumous Off-White show for Virgil Abloh

Spaceship Earth was the title of Off-White’s posthumous show for Virgil Abloh. The collection was designed by Abloh before his sudden death last November, and completed by the creative teams and collaborators with whom he worked. It rendered as a manifesto for his democratic and inclusive fashion revolution, a disruptive debut of “high fashion”...

BusinessFeatured

ABG announces partnership with New Guards Group for Reebok in Europe

Authentic Brands Group (ABG) is forming a long-term strategic partnership with New Guards Group, owned by Farfetch, for Reebok’s European businesses, luxury collaborations and premium distribution. The partnership will mean that brand platform New Guards, which designs, manufactures and distributes luxury fashion, will act as the core operating...