NFL news and archive

Off Season brand names Victoria Picca as president

Off Season, the sports-fashion brand co-founded by Kristin Juszczyk and British businesswoman Emma Grede in partnership with the NFL and Fanatics has hired its first president, securing former Fanatics executive Victoria Picca to lead the brand’s next phase. The brand, which launched in January 2025 with NFL-licensed outerwear, said the...

Fashion |In Pictures Featured

Kristin Juszczyk teams up with Emma Grede to launch apparel brand

Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk, who went viral by reworking NFL-branded fan gear into game-day fashion, has partnered with British businesswoman Emma Grede, co-founder and CEO of Good American and founding partner of Skims, to launch a luxury fashion brand to offer a new era of fan apparel. Off Season will...

Fashion |In Pictures Featured

Todd Snyder teams up with Fanatics to create premium NFL collection

American menswear designer Todd Snyder has teamed up with the National Football League (NFL) and Fanatics to launch a limited-edition collection of merchandise that offers fans a “luxe take on game-day staples”. The Todd Snyder + NFL Collection launches today, December 12, offering upscale fan gear for the New York Giants, New York Jets, San...

BusinessMember

Nike and the NFL extend partnership to 2038

Sportswear giant Nike has renewed its ongoing partnership with the National Football League (NFL), extending the agreement's end year to 2038. The duo, the relationship of which already spans 12 years, will work together on a number of key initiatives designed to “elevate [the] partnership to new heights”. Nike is currently the exclusive...

Fashion |Interview Featured

Fanatics boosting growth with branded and female-focused collabs

Fanatics Commerce, a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, is looking to produce more branded and female-focused collaborations following the successful launch of its Lululemon x Fanatics x NHL collection last week. The collection with Canadian activewear brand Lululemon...

Fashion

Mitchell & Ness launch capsule celebrating NFL London games

Ahead of the 2024 NFL London games this month, American sports-related clothing company Mitchell & Ness has unveiled a capsule collection with the Minnesota Vikings. The ‘Three Deep’ collection honours the Vikings’ legendary wide receiver trio Cris Carter, Randy Moss and Jake Reed with classic NFL designs featuring limited-edition bespoke...

Fashion |In Pictures

Jesse Palmer launches elevated sports apparel line

Television personality, football analyst, and former professional football player Jesse Palmer has unveiled his own clothing line in partnership with Fanatics, the digital sports platform and provider of licensed sports merchandise. Called ‘J.Palmer,’ the new line is described as the “ultimate fusion of high-end fashion and passionate sports...

Fashion

Chubbies names George Kittle as creative director of football

American casualwear brand Chubbies, which describes itself as the weekend-centric lifestyle apparel brand within the Solo Brands portfolio, is launching licensed NFL apparel with San Francisco 49ers tight end George Kittle as creative director. In a statement, Chubbies said it is expansion into sports-inspired apparel with the NFL will be led by...

Fashion |Beauty

Hellmann’s unveils first-ever mayonnaise fragrance

Unilever brand Hellmann’s has teamed up with NFL Tennessee Titans quarterback Will Levis to launch the first-ever mayo-scented fragrance. The Will Levis No. 8 fragrance has been developed to harness the “tantalising scent” of mayonnaise with notes of tart lemon, mayonnaise accord, coffee undertones, musk and vanilla. The launch follows Levis’...

Fashion

Lucchese expands partnership with Dallas Cowboys

American bootmaker Lucchese has announced an expansion of its partnership with the Dallas Cowboys, making it the ‘Official Boot’ of the National Football League (NFL) team. The company has already been working with and supplying bespoke performance boots to the Dallas Cowboys Cheerleaders (DCC) for 13 years, which have garnered a more...

Fashion

Perry Ellis International partners with the Miami Dolphins

Fashion and lifestyle company Perry Ellis International has announced a new partnership with the NFL team Miami Dolphins as it expands into new sporting territories. Perry Ellis International, well known in the golf and tennis world, states that the partnership with the Miami Dolphins represents a “momentous step” for the fashion company and...

Retail

Tennessee Titans signs retail partnership with Fanatics

NFL team Tennessee Titans has signed a long-term omnichannel retail partnership with Fanatics, the digital sports platform and provider of licensed sports merchandise to elevate its fan experience. The partnership will see Fanatics assume operations of the team’s official e-commerce business and the full suite of on-site merchandise and fan gear...