Oakley news and archive

StockX report: Ugg, Asics and Jacquemus among fastest growing brands

Online marketplace StockX has released its latest annual report, Big Facts: Current Culture Index, in which it has outlined the “top-traded and fastest-growing brands” on its platform over the past year. It comes after the company celebrated the milestone of surpassing 50 million lifetime trades in 2023, an achievement it said had largely been...

Retail

Oakley expands presence with new store opening on London's Carnaby Street

Oakley, the sportswear and optical innovation brand, has unveiled its latest retail venture, a new store on the iconic Carnaby Street in London. The boutique adds to Oakley's growing list of retail spaces and is its second outlet in the United Kingdom, complementing the existing location in Covent Garden. The grand opening was marked by the...

Retail

Oakley reimagines flagship with a museum of products

Oakley has reopened one of its first retail stores, located at the Oakley One Icon headquarters in Foothill Ranch, California. The flagship store has been revamped to feature a museum showcasing the brand's products and significant moments in its history. The store will offer a wide range of eyewear, apparel, footwear, and accessories, including...

FashionPress Release

CRICKET’S HITMAN ROHIT SHARMA JOINS TEAM OAKLEY

BRAND SIGNS INDIAN OPENER FOR EYEWEAR PARTNERSHIP New Delhi, 18th August 2020: Oakley brings onboard India’s star cricketer Rohit Sharma to join its network of elite global athletes. As a part of the partnership, Rohit will be sporting Oakley eyewear, engineered with leading technologies that deliver unrivalled performance benefits, on and off...

Video

Video: From surfers to celebrities: How Oakley expanded its fan base

Sports sunglass wear brands turned celebrity favorites, Oakley is one of the few eyewear brands that cater to both crowds. Given the recent nod to the 1990's trends Oakley has only grown in popularity with the help of a wide range of collaborations. In this 5-minute film, Hypebeast explains how Oakley has remained relevant to surfers, golfers...

Apparel

Yuvraj Singh joins the Oakley family

Indian cricketer Yuvraj Singh signed up as the brand ambassador for Oakley. Oakley is the industry leader in sport-specific eyewear, sponsoring professional athletes in over two dozen sports internationally. A Californian-based brand formed in 1977, Oakley is an innovation-driven designer manufacturer and distributor of consumer products that...