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Retail|Interview

From heritage to modernity: Inside Moss’ strategy to reinvent its physical retail footprint

In 2023, Moss Bros dropped the ‘Bros’ from its name, signaling a strategic pivot towards positioning itself as a contemporary menswear label – one that retains the essence of its storied heritage. This rebrand was marked by the reintroduction of the brand as simply ‘Moss’, accompanied by a series of store openings under the streamlined name....

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