Pernia Qureshi news and archive

Women’s wear designer Pernia Oureshi launches Gur, a sustainable brand

Pernia Qureshi has launched Gur a sustainable clothing brand. Gur uses only organic materials with fibers sourced from rose and hemp. Gur offers simple yet feminine sustainable garments in a range of cuts and colors. The brand uses only Global Organic Textile Standard (GOTS) fabrics and has introduced a range of embroidered pieces with added...

Retail

Pernia’s Pop-Up Shop opens store in Mumbai, global expansion on the cards

Online multi-band fashion retailer Pernia’s has seven stores across India. These are in Delhi and Mumbai. The latest store, in Mumbai, is 3,500 sq ft and features a wide array of brands the business carries on its online store including both couture and ready-to-wear traditional and western wear clothing, bags, shoes, and jewelry. The store has...

Fashion

Pernia's Pop-Up Shop to host shows in Mumbai and Delhi this week

Pernia’s Pop-Up Shop has hosted some physical pop-up shops in Delhi and the most recent of which is for the Mumbai based brand Kashmiraa. Pernia Qureshi will put on “Pernia’s Pop-Up Show” in New Delhi on March 20 and 21 and March 30 and 31 in Mumbai. The event will feature an array of Indian fashion and jewellery designers. Qureshi has already...

Featured

Retail

E-commerce pushes up luxe sales, increases brand reach

The online marketing industry has been growing by leaps & bounds lately. It has even proven to be successful investment haven. Online fashion portals are the most successful ones to attract investors and customers alike. These sites have even been trying to replace traditional markets. Almost everyone buys everything online — from clothes to...

Apparel

Zariin and Pernia Qureshi to partner for LFW

Hip Indian jewelry brand Zariin will be the official accessory partner with designer Pernia Qureshi at the upcoming Lakme Fashion Week Winter/Festive 2012 runway event, to be held from, August 3rd-7th at the Grand Hyatt Hotel in Mumbai. All the designs to be worn by the models on the runway will then be made exclusively available through Qureshi...