Pop-up news and archive

How pop-ups are shaping Latin America: creative districts, new audiences and experiential luxury

Buenos Aires – In Latin America, the pop-up phenomenon has established itself as a cultural driver capable of transforming neighbourhoods, rewriting luxury strategies and redefining how brands engage with their audiences. Far from being mere marketing exercises, these ephemeral spaces function as territories where commerce, identity and...

Retail

Nude Project opens first US pop-up to 'surprising' reception

Madrid – Nude Project, the fashion brand founded in 2019 by young Spanish entrepreneurs Bruno Casanovas and Alex Benlloch, has reached a new milestone with the opening of its first physical retail space in America. The store, now open to the public in Miami, clearly signals the brand's ambition to expand across the region, beginning with the...

Retail|In Pictures

Finisterre links with Selfridges to reach a wider audience

Cornish cold-water surf brand Finisterre has opened a dedicated menswear pop-up within Selfridges London, which will run until Christmas, as it looks to bring its sustainable approach to fashion and accessories to a wider retail audience. The Finisterre pop-up will run from October 6 to December 21 and is located on the first floor of the luxury...

Retail

Colette concept store to be revived for Virgil Abloh exhibition at Grand Palais

From September 30 to October 9, 2025, the iconic concept store Colette will reopen its doors as a pop-up store for the “Virgil Abloh: The Codes” exhibition. The Parisian concept store Colette, created by Colette Roussaux and Sarah Andelman at 213 rue Saint-Honoré, is an absolute benchmark in the fashion world. Alongside Corso Como in Milan, it...

Retail

Debut in Seoul: Arket opens first pop-up in South Korea

Fashion retailer Arket, part of the H&M Group, is opening its first pop-up shop in South Korea. The temporary store will open its doors from September 6 to 14 in Seoul, Arket announced on Thursday. The pop-up is located in the Musinsa Empty Seongsu, a concept store that offers brands a platform. The brand will present its autumn/winter 2025...

Retail

Erdem opens pop-up in Selfridges

London-based independent fashion label Erdem has opened an immersive pop-up installation at Selfridges in London, showcasing the inspiration behind its autumn/winter 2025 catwalk collection. Located on the second-floor atrium at Selfridges, the pop-up will run until mid-September to showcase a “visual dialogue between fashion and art” and has...

Featured

Retail|ANALYSIS

Summer in Saint-Tropez: When the fashion industry makes the Gulf go round

An idyllic setting, the Mediterranean glistening under the summer sun, and an unparalleled vibrancy enliven the narrow streets of the village. Every year, Saint-Tropez is not content with simply being a dream destination. It transforms into an experiential incubator for the biggest luxury houses. This summer vibrancy also raises questions. How...

Retail|In Pictures

Amiri opens beach club experience in Selfridges

Los Angeles-based luxury label Amiri has transformed The Corner Shop at Selfridges into a beach club pop-up, complete with sand-textured floors, palm trees, raffia-lined walls, and sand-sculpted installations. The pop-up, which runs until August 2, is described as a “unique and one-off brand experience within a custom-designed environment,” as...

Retail

Net-a-Porter, Mr Porter to open first consumer-facing pop-up in the Hamptons

On the back of their takeover, Net-a-Porter and Mr Porter are set to explore a new realm. The luxury e-tailers are venturing into physical retail with their first-ever public facing pop-up. Running from July 16 to 20, the store will be located in the Hamptons and hosted by furniture showroom Wyeth in Sagaponack. Dubbed ‘Summer in the Hamptons’,...

Retail|In Pictures

In Pictures: Guess Jeans opens first Asian flagship store in Tokyo

Guess Jeans has opened its first Asian flagship store in the fashion-centric neighbourhood of Harajuku, Tokyo. The opening of the four-storey location comes as part of wider expansion plans in Japan, currently being led by director of new business, Nicolai Marciano. To celebrate this next phase of global expansion, a series of local events...

Retail|In Pictures

CLOT opens inaugural 'Country Club' pop-up in London

Hong Kong-based streetwear label CLOT by Edison Chen has opened its first-ever pop-up store in London, merging “sports, style, and community” to coincide with the 2025 Wimbledon Tennis Championships. Located at 13 Bridle Lane in Soho, London, the ‘CLOT Country Club’ pop-up will run until July 13 and draws inspiration from classic country club...

Retail|In pictures

Mowalola opens first Berlin pop-up for Fashion Week

Mowalola takes its first step in brick and mortar retail in Germany. The brand is opening a pop-up in Berlin for Berlin Fashion Week. The Nigerian-British designer Mowalola Ogunlesi's brand is opening a temporary space for the first time. It debuts at Berlin Fashion Week, Mowalola announced on Wednesday. At the P100 event location, the brand...