Pop-up news and archive

Longchamp to launch immersive pop-ups this September

French luxury fashion brand Longchamp is going on tour, opening seven pop-up installations across Europe and Asia, kicking off with London from September 5 to 7. The ‘Energy by Longchamp’ campaign will unveil seven innovative concepts in London, Paris, Taipei, Shanghai, Kyoto, Hong Kong and Seoul that promise to provide “unique experiences that...

Retail

Béis opens first physical UK store location in Selfridges

Travel brand Béis has opened its first brick-and-mortar retail location in the UK in the form of a pop-up inside London-based luxury retailer Selfridges. Shoppers will be able to visit the Oxford Street store from August to December, during which time they can view and purchase both current and upcoming offerings of the brand. The idea behind...

Retail

Little Mistress to venture into physical retail with pop-ups

Online retailer Little Mistress appears to be eyeing the physical retail market with the opening of a series of pop-up stores seemingly on the horizon. This could be deduced from a post on career network LinkedIn by the womenswear brand’s founder and managing director, Mark Ashton. In a post on his own account, Ashton appealed to LinkedIn users...

Retail

Roberto Cavalli opens Selfridges pop-up

Roberto Cavalli has taken to London-based luxury retailer Selfridges to open an exclusive pop-up for its Roberto Cavalli by Fausto Puglisi Fall 2024 pre-collection. Taking place from July 22 to August 18, the pop-up store showcases and offers the line’s “Spaghetti Western theme with Americana influence” in a backdrop that further evokes such an...

Fashion

Come summer, luxury brands are turning to experiential partnerships and collaborations

Luxury fashion houses are increasingly venturing beyond traditional retail, embracing pop-up stores and hospitality collaborations to enhance brand visibility and capture affluent consumers during their leisure time. If you are holidaying in Southern Europe this summer, you are likely to come across Loewe, Dior, Chanel and a bevy of other...

Retail

Storehouse pop-up to return to Paris with international designers

A pop-up experience curated by Dyelog is set to return to the streets of Paris next week in a bid to showcase a selection of emerging names to a new audience. ‘Storehouse’ is coming back to the French capital in a pop-up format mirroring its first edition that took place last September, with it this time scheduled to span July 5 to 13. This...

Retail |In Pictures

Chateau Orlando opens pop-up in London

Chateau Orlando, the fashion and homeware brand from artist and designer Luke Edward Hall, has opened a pop-up store in London. In partnership with digital media outlet Semaine, Chateau Orlando has taken over Chiltern Street’s Sheeji News and Magazines with an immersive pop-up designed and inspired by London souvenir shops. The week-long pop-up...

Retail |In Pictures

Skims Mens arrives in London at End.

Kim Kardashian’s shapewear and swimwear brand Skims, which expanded into menswear in October 2023, has launched its first UK retail space for its Skims Mens line with a pop-up in End.’s flagship in London. The Skims Mens pop-up is positioned on End.’s first floor and allows British consumers to shop the menswear label’s best-selling underwear...

Retail

Ebay to host Love Island wardrobe experience in London

Secondhand marketplace Ebay is building on its partnership with ITV’s reality series Love Island with the opening of a ‘Nation’s Shared Wardrobe’ retail concept that will allow guests to take part in a number of experiences inspired by the Love Island ‘Villa’. On June 5 in Shoreditch, London, ticket holders will be able to take part in styling...

Retail |Beauty

Charlotte Tilbury to open fragrance pop-up

Beauty brand Charlotte Tilbury is celebrating its debut fragrance collection with a pop-up in London. Located at Protein Studios in London’s Shoreditch, the ‘Future of Fragrance’ experience will showcase Charlotte Tilbury’s first-ever fragrance collection, developed with master perfumers at flavours and fragrance company IFF and backed by...

Retail |In Pictures

Guess sets up shop in South Africa for next DestinationGuess location

American ready-to-wear brand Guess has unveiled the location of its next '#DestinationGuess'. After setting up shop in a number of European beach clubs and ski resorts over the last few months, the label is now settling in South Africa. In collaboration with its long-standing partner Marcolin, specialists in the production and distribution of...

Retail

Labrum to open pop-up in London

British African menswear brand Labrum is opening a pop-up store in London’s Soho “in the coming weeks”. Labrum, founded by Foday Dumbuya, is currently celebrating its 10th anniversary and has become known for blending traditional tailoring techniques with West African culture. In 2023, the British label won the Queen Elizabeth II Award for...