Pop-up news and archive

Louis Vuitton opens temporary hotel in London

To celebrate the 130th anniversary of its iconic Monogram pattern, Louis Vuitton is transforming a historic townhouse in London's Mayfair district into an immersive concept experience. The temporary project is located in the heart of London. Louis Vuitton announced on Friday that it dedicates individual, thematically designed rooms to each of...

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Retail

Inditex expands retail strategy with new pop-up stores for Zara Man and Massimo Dutti

Madrid – Spanish fashion multinational the Inditex group has welcomed the new spring/summer 2026 season. It has done so not only by updating its product offering but also by launching new pop-up stores. While this format is not new for the company, these activations appear to be taking root and solidifying as a new pillar of its commercial...

Retail

Spanish brand Nude Project opens pop-up in Los Angeles

Madrid – Following the success of its first pop-up in the Americas, Spanish streetwear brand Nude Project is renewing and elevating its commitment to the US market with the opening of a brand-new temporary store in the heart of Los Angeles. This is a particularly demanding and coveted retail location where the brand is showcasing the unique...

Retail

In Pictures: Khaite unveils spring pop-up at Selfridges

US luxury label Khaite has unveiled a new pop-up experience at Selfridges spotlighting its spring 2026 collection. Running from March 2 to May 28, the installation intends to welcome customers into an “immersive landscape”, reflecting the collection’s concept of “movement, tension, and transformation”. Situated in the London department store’s...

Retail

KNWLS opens pop-up concept store during LFW

KNWLS has unveiled a temporary concept store in London during the city’s ongoing fashion week, designed to reflect what a physical space of the British label could look like. Open from February 20 to 23, and located at The Painting Rooms, the store offers an edit of core and exclusive pieces from the brand’s SS26 collection. Its interior is...

Retail

NikeSkims opens pop-ups in London and Paris

Months after its highly anticipated launch, NikeSkims is venturing into retail with the launch of a series of pop-up experiences, each extending its identity. The first location the brand has tapped for a temporary space is Selfridges in London, where it will host a pop-up until March 5. The site will offer a curated selection of footwear,...

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Retail

Becoming entertainment: the future of fashion retail branding

We live in a time of overwhelming brand messaging, where even individuals carefully curate their own brands, and traditional communication finds it hard to cut through. This noise has awakened an exciting shift: brands are moving away from traditional advertising and embracing a new brand-entertainment hybrid that is delivering clear stand out....

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Retail

Regulating pop-up stores: Paris plots to control temporary leases during fashion week

With Men's Fashion Week approaching, Parisian storefronts are being transformed into pop-up stores for a few days. While some are excited to discover these temporary shops, the City of Paris is condemning an “Airbnb-isation” of commercial leases. Airbnb-isation of commercial leases From January 21 to 24, fashion brand Gertrude will open an “...

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Business

Barcelona-based Go PopUp closes a 300,000 euro funding round

Barcelona-based platform Go PopUp has closed a 300,000 euro funding round led by Ona Capital. The platform connects space owners with brands and agencies seeking unique locations for launches, activations or immersive campaigns. Ona Capital is a Catalan venture capital fund specialising in promoting tech start-ups in their growth phase. Several...

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Retail

Hyper-local, hyper-physical, hyper-engaging: Retail’s next chapter

If 2025 has taught us anything, it’s that retail has shed its old skin. The store is no longer just a place to buy something, it’s a canvas, a stage, a laboratory, and a playground all at once. The smartest spaces this year were treated like ecosystems, where every touchpoint became part of a narrative designed to capture attention, emotion, and...

Retail

How pop-ups are shaping Latin America: creative districts, new audiences and experiential luxury

Buenos Aires – In Latin America, the pop-up phenomenon has established itself as a cultural driver capable of transforming neighbourhoods, rewriting luxury strategies and redefining how brands engage with their audiences. Far from being mere marketing exercises, these ephemeral spaces function as territories where commerce, identity and...

Retail

Nude Project opens first US pop-up to 'surprising' reception

Madrid – Nude Project, the fashion brand founded in 2019 by young Spanish entrepreneurs Bruno Casanovas and Alex Benlloch, has reached a new milestone with the opening of its first physical retail space in America. The store, now open to the public in Miami, clearly signals the brand's ambition to expand across the region, beginning with the...