Pop-up news and archive

In Pictures: From Gentle Monster to Alhaja, summer’s most inventive pop-up shops

By setting up their pop-up shops around the world, brands took advantage of the summer period to meet new consumers and reconnect with their holiday clientele. A perfect opportunity to surprise by testing particularly inventive scenography. From Los Angeles to Paris, via New York and Ibiza, FashionUnited selected six pop-ups that stood out....

Member

Business

Halara plots UK expansion and pop-up experience

Halara has its eyes on the UK. The Singapore-headquartered athleisure brand has revealed plans to expand to the region through a pop-up experience set to be hosted later this year. The physical retail space, which will open alongside the launch of an app and online platform, will incorporate the brand’s “digital-first, community-driven model”, a...

Retail|In Pictures

In Pictures: Inside Asos' first US pop-up store in New York

Asos is venturing further over the Atlantic. Over the weekend, the British e-tailer inaugurated its first-ever US pop-up store in New York City, which it will temporarily call home until June 22. Located at 120 Wooster Street, SoHo, the ‘Summer, Styled by Asos’ pop-up features an edit of the brand’s SS25 collection for women and men over two...

Retail|In PICTURES

Gant launches 'Summer Getaway' campaign at Côte d'Azur

Gant is showcasing its SS25 collection in collaboration with a luxurious beach resort, complete with beach-ready looks in a beach bag. The US brand took its SS25 campaign, themed ‘Summer Getaway’, to Théoule-sur-Mer on the Côte d’Azur, Gant announced on Monday. There, it partnered with the five-star hotel Château de Théoule and its beach resort,...

Retail

Jacquemus opens summer with pop-up and ‘beach club’ in Ibiza

Madrid – The French fashion house Jacquemus kicked off the summer season of 2025 with the opening of a pop-up in Ibiza. The temporary shop opened its doors on the island until the end of the season, in the idyllic Cala Jondal. The label also set up a unique “beach club” on the fine sands and in front of the blue, crystal-clear Mediterranean...

Retail|In Pictures

Paris Texas opens pop-up at Harrods

Italian luxury footwear brand Paris Texas has opened an exclusive pop-up at Harrods in London to showcase its spring/summer 2025 collection. The pop-up is located on the fifth floor of Harrods and will run until March 30. The space has been designed to reflect the contemporary design elements of the footwear brand’s Milan headquarters and...

Retail|In Pictures

Golden Goose opens pop-up in Selfridges

Luxury Italian sneaker brand Golden Goose is taking over Selfridges’ ‘Corner Shop’ with a pop-up focused on co-creation and shared moments. Golden Goose has transformed the space in Selfridges, Oxford Circus store in London, into an intimate, Italy-infused space, which draws inspiration from its Venetian headquarters and artisanal heritage,...

Retail

Spanish streetwear brand Scuffers expands to London with a pop-up that might stay for good

Following the success of its pop-up shops in Los Angeles and Amsterdam, Spanish streetwear brand Scuffers has set its sights on London with a new pop-up in Soho. This marks a key step in a more ambitious plan: to establish a permanent retail location in the British capital, currently its third-largest global market. From February 14 to March 9—...

Retail

Represent opens Selfridges pop-up for newly launched womenswear collection

British luxury brand Represent has opened a pop-up retail space in department store Selfridges to celebrate the launch of its new womenswear line. Initially unveiled towards the end of January, ‘Represent Woman’ expands on the brand’s existing presence in menswear, evolving its signature codes to give this new consumer their own identity. Now,...

Retail|In Pictures

Birkenstock opens pop-up at Les Deux Alpes

Footwear brand Birkenstock has opened a one-of-a-kind pop-up experience in the heart of French ski resort Les Deux Alpes, showcasing a curated selection of products for winter and post-ski recovery. Located in a chalet, the Birkenstock month-long activation is a tailor-made retail experience, combining its brand heritage with après-ski comfort...

Fashion

Swarovski unveils collaboration with Ariana Grande, pop-up opens in Harrods

Jewellery brand Swarovski has unveiled its first collaboration with brand ambassador Ariana Grande, alongside a series of global pop-ups dedicated to the joint collection. The Wicked-star worked on the 16-piece line with the brand’s global creative director Giovanna Engelbert, with the duo intending to channel both Grande’s “radiant spirit” and...

Member

Business

Rome shoppers take pot luck in 'blind sale' of unclaimed packages

Benedetta slid a manicured nail through the sellotape of a mystery package to unwrap a garden hoe and earbuds. Her friend discovered she had bought some sort of harness. The Italian students are among hundreds of people at this "blind sale" of unclaimed packages, where boxes large and small are paid for according to their weight at a Rome...