Pop-up news and archive

Wrap up warm: How outerwear pop-ups are cocooning us in comfort and creativity

Outerwear brands have been turning up the heat recently with physical activations that transform shopping into an immersive sensory journey. These aren’t your average spots to try on jackets; they’re thoughtfully designed spaces where texture, storytelling, and emotion come to life. From Burberry’s tribute to British parks to The North Face’s...

RetailFeatured

Ugg debuts experiential pop-up 'Feel House' in Los Angeles, co-created with Post Malone

Ugg has launched a new multi-sensory, retail pop-up experience co-curated by Post Malone in Los Angeles. Originally launched in April 2022 by the Southern California-based brand under the name 'Feel House,' the experiential retail concept aims to bring together community, collaboration, product, and heritage into one space dedicated to...

Retail

AllSaints opens New York pop-up and first Chinese outlet amid retail expansion

AllSaints is continuing on its global expansion strategy with a string of new international store openings, cementing its presence in various markets and celebrating its 30th anniversary. New York is among the cities being emphasised by the brand, and is currently home to a AllSaints pop-up space located at 500 Broadway. The 5,300 square foot...

Retail|In Pictures Featured

Gymshark opens pop-up store in New York City

British fitness and apparel brand Gymshark has opened its first US pop-up store in over seven years in New York City. Located at 105 Wooster Street in SoHo, the 3,800 square-foot pop-up will be open until the end of January 2025 and comes in preparation for Gymshark’s first US flagship store, which is expected to open next year. Gymshark pop-up...

Retail

Yohji Yamamoto opens London pop-up to celebrate Limi Feu line

A new pop-up boutique of Yohji Yamamoto has opened in London’s Mayfair district to celebrate Limi Feu, the brand of the Japanese designer’s daughter Limi Yamamoto. From November 14 to 15, the store, located just down the street from Yohji Yamamoto’s London flagship, will focus exclusively on the Limi Feu line, the collection of which was curated...

Retail

Hurr and Rat & Boa open rental pop-up in Selfridges

Rental platform Hurr has partnered with womenswear brand Rat & Boa to open a short-term pop-up in Selfridges. From November 13 to 16, customers will be able to visit Hurr’s existing space in Selfridges to rent an edited collection of signature Rat & Boa statement dresses. The line will be available to rent from a day rate of eight pounds and,...

Retail

Canada Goose opening experiential pop-up in Selfridges

Canada Goose is opening an experiential pop-up store within department store Selfridges in London to support Polar Bears International, a longstanding partner for the Canadian outerwear and performance brand. The Arctic Lab pop-up, opening on November 4, will be located within Selfridges menswear atrium and will focus on Canada Goose’s work with...

Retail

By Rotation to open ‘largest-ever’ rental pop-up in London

Rental platform By Rotation is taking to the physical retail market with what it said will be “the world’s largest-ever fashion rental pop-up” set to open in Mayfair, London. The opening will come as part of the company’s five year anniversary and is associated with Westminster City Council’s Meanwhile On project, designed to support innovative...

RetailFeatured

H&M showcasing new brand direction with New York pop-up

Swedish retailer H&M is looking to reignite the shopping experience and showcase its new brand direction with a boutique pop-up in New York City’s Nolita neighbourhood. The pop-up located at 372 Broome Street will be open from October 24 to December 29 and aims to “surprise customers and offer a memorable and immersive experience showcasing the...

Retail

Gymshark to open four new stores, including first-ever pop-up

Sportswear brand Gymshark is continuing on its path of retail expansion, revealing that it is planning to open a total of four new stores over the next 12 months, including two UK permanent retail locations, its first-ever pop-up and its first store in mainland Europe. The pop-up will be the first to be introduced, with Gymshark set to open the...

Business|CEO Interview Featured

Wolf opens first physical store in 190 years: The business behind luxury watch cases

The watch industry has experienced a well-received boom in recent years. One niche aspect of this market that is often overlooked by outsiders, but retains importance among watch enthusiasts, is that of boxes and cases for the cherished accessory. It is a market, alongside jewellery boxes, that Wolf has been championing for 190 years, yet it is...

Fashion |In Pictures

Gant celebrates 75th Anniversary with LFW pop-up

American sportswear and lifestyle brand Gant celebrated its 75th Anniversary during London Fashion Week with an experiential pop-up. Located at 59 Greek Street, the vintage-inspired pop-up showcases the brand’s evolution from its origins in 1949, when it was founded by Bernard Gantmacher in New Haven, to today, spotlighting seven decades of prep...