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POP-UP news and archive

Dolce & Gabbana opens experiential festive pop-up in Covent Garden

Luxury house Dolce & Gabbana has unveiled an exclusive pop-up in London’s Covent Garden, in keeping with the estate’s wide-ranging festive experiences. The Italian brand is hosting a special ‘Holiday Market’ in the area that incorporates its Sicilian roots into the design through the use of colour and typical folklore symbols. Running until...

11 Nov 2022

Retail |In Pictures

Kate Spade opens festive pop-up in London

Kate Spade New York, the fashion accessory brand part of Tapestry, has opened an experiential pop-up for the holiday season in London. Located at 59 Greek Street in London, the festive pop-up will be open for four days, until November 13, and has been designed as a visual expression of the brand’s holiday campaign, complete with a secret disco...

10 Nov 2022

RetailFeatured

Could pop-up stores rescue brands with excess inventory this winter?

The main concern for high-street fashion brands in late 2021 and the first half of 2022 was to find enough clothes to sell, as demand was heating up in Europe, while key manufacturing hubs in Asia were under strict restrictions to curb their Covid-19 waves. However, the situation is drastically different today, with many of the key fashion...

19 Oct 2022

Retail

Shein to open London pop-up store

Fast fashion e-tailer Shein is continuing to cement its brick and mortar strategy with the opening of its latest pop-up experience, set to take place from September 16 to 18 in London. Located in the city’s West End, the space will house a curated collection of the Chinese retailer’s seasonal lines, including wardrobe staples and partywear. In a...

2 Sept 2022

Retail

Zero10 and Crosby Studios open pop-up with digital-only apparel

Zero10, an augmented reality (AR) fashion platform, has revealed a new partnership with Crosby Studios which will see the duo collaborate on a pop-up store concept that brings together a physical and virtual retail experience. The store, located in New York’s Soho neighbourhood, will feature a five-piece virtual collection, available to purchase...

25 Aug 2022

Retail

Uniqlo takes first physical step into Poland with Warsaw pop-up

Uniqlo is set to open a new pop-up store in Warsaw’s Domy Towarowe Wars Sawa Junior this autumn, marking its first physical presence in Poland. The space will span 800 square metres, covering two floors, and will house a selection of women’s, men’s, kids and baby apparel. Despite the pop-up being its first physical opening, the company has been...

25 Aug 2022

Retail |In Pictures

Sprayground opens immersive pop-up in New York City

Streetwear brand Sprayground has opened its biggest pop-up shop to date in New York City’s Time Square, which will close with a catwalk show during New York Fashion Week in September. The pop-up, housed in the centre of Times Square, is open until September 5 and offers customers an immersive time travel experience featuring its ‘back to school’...

16 Aug 2022

Retail

Dubai’s athleisure brand F5 Global is coming to London

Apparel Group’s sustainable fashion and athleisure brand F5 Global, founded by teenager Sarisha Ved, is to open its first-ever international pop-up in London this month. F5 Global will host a pop-up at 58 Oxford Street in London from August 22 to 28 showcasing its signature sustainable athleisure collection for adults and kids to the UK market....

16 Aug 2022

RetailFeatured

Visit to the Shein pop-up: what makes the fast-fashion giant so appealing?

Berlin's luxury shopping mile, the Kurfürstendamm, begins at Breitscheidplatz and becomes increasingly exclusive the further one walks towards the west. However, going west past Gucci, Chanel, and Hermès this August, you'll find the very opposite end of the price and quality scale: Shein. The Chinese ultra-fast fashion company has opened a...

12 Aug 2022

Retail

Sustainability pop-up opens on Regent Street

The Crown Estate has teamed up with independent designer concept store Lone Design Club to open a sustainability-focused pop-up store on London’s Regent Street. The pop-up, named The Conscious Edit, will shine a spotlight on emerging brands, companies, and individuals “working hard towards a more sustainable future”. It will bring together “...

10 Aug 2022

Retail |In Pictures

Casablanca opens pop-up in collaboration with Selfridges

Parisian brand Casablanca has opened an aviation-inspired pop-up housed within The Selfridges Corner shop and taken over three of the department store’s main window displays. The ‘Casa Airways’ pop-up showcases an exclusive 45-piece capsule collection, featuring limited-edition azure hued bikinis, beach towels, silk scarves, graphic T-shirts,...

9 Aug 2022

Retail

Japan’s GU to open first US store

Japanese retailer GU has announced it will be opening its first store in the US, set to launch autumn 2022. The pop-up store will be located in Soho, New York, and will mark the brand’s first Western launch outside of Asia, coming as part of its further business expansion. Featured in the store will be a lineup of “on-trend” clothing and...

5 Aug 2022