Premium news and archive

Fairs from Amsterdam to Copenhagen are vying for the German fashion industry

The end of the big fashion fairs in Berlin left a void in the fashion calendar. The capital used to be the place for the German-speaking industry to gather, preview collections and discover new brands. Now, fairs from Florence to Amsterdam are targeting brands and buyers from Europe’s biggest fashion market. The stand of fashion label Lara Lauré...

People

Premium Group founder Anita Tillmann steps down

Anita Tillmann, the founder of European event and trade fair organiser Premium Group, has announced she will be retiring after nearly 21 years of managing the business. Tillmann will be handing over the reins to her business partner Jörg Arntz and the group’s management team, while she will remain at the group as a strategic advisor. In a...

Fairs

Is Berlin the summer fashion capital with trade fairs Premium and Seek?

Berlin's fashion industry is gearing up for the latest edition of the Premium and Seek events, organised by the Premium Group. Taking place on July 11 and 12, the two-day event will be held at Station-Berlin, located in the heart of the city. This year's event promises to offer a range of surprises and innovations, following 20 years of growth...

FairsFeatured

Inside the fairs of FW23, from Florence to Copenhagen to London

After the interruptions during the pandemic, fashion fairs in Europe are returning to normal operations. But the lockdowns have left their mark, brands and buyers alike were often reluctant to travel in light of the uncertain economic situation. To what extent have fairs like Pitti or Premium been able to return to their old form? FashionUnited...

FairsFeatured

Premium, Seek and FashionTech to return all under one roof

Trade shows Premium and Seek and conference event FashionTech will all be making their return this year, set to take place in Berlin Messe, Germany, with the addition of a new D2C festival, The Ground. The collective, operated by Premium Group, will all take place from July 7 to 9 for its return to the group’s home city of Berlin for the coming...

Fairs

Frankfurt Fashion Week trade shows postponed

Trade shows Premium, Seek, Neonyt and Val:ue, which were due to take place as part of Frankfurt Fashion Week in January, have been postponed due to the “increasingly critical Covid-19 situation” in Germany. In a statement, Frankfurt Fashion Week said that a decision by the German government to impose restrictions due to the continued spread of...

Fashion

A look into Erdem’s expansion into menswear

Founded back in 2005, the independent fashion house Erdem has worked 15 years on building a name for itself in womenswear. The London-based designer, Erdem Moralioglu, is now carving out a new path in the line of menswear, releasing his first collection for men for the spring/summer 2022 season. Moraliogu has previously traversed the menswear...

Business

Lacoste celebrates its Foundation’s 15th anniversary in expansion of initiatives

Premium luxury label Lacoste is celebrating The Lacoste Foundation’s 15th anniversary with new commitments to its ongoing initiatives and pledges. Since its creation in 2006, the organisation reported, in a release, that it has “helped more than 100,000 young people through 200 projects combining sport and education, carried out by 50...

Fairs

Neonyt to collaborate with two B2B online marketplaces

Messe Frankfurt, the organizer of Neonyt, has announced that the sustainable fashion fair will collaborate with two existing B2B online marketplaces, instead of launching its own virtual edition this summer. While the decision to cancel the June edition of Neonyt due to the coronavirus was shared in April, the organizers now decided that...

FairsFeatured

A new hub in the making? Fashion fairs bid farewell to Berlin as they move to Frankfurt

Frankfurt, Germany’s financial capital, is gearing up to replace Berlin as the country’s centre for fashion. Premium, the biggest fashion fair in Berlin, is, at last, leaving the German capital after two decades. In the summer of 2021, Premium and Messe Frankfurt, the owner of green fair Neonyt, will stage a fashion week in the city of Frankfurt...

Fairs

Premium Group cancels Berlin trade shows as Dusseldorf fairs are postponed

The Premium Group has cancelled its Berlin summer trade shows, Premium and Seek, as well as its Fashiontech conference due to Covid-19. With the original intention of rescheduling its events to the end of July, the group is now forced to cancel, as the German federal and state governments prohibited large-scale events with over 1,000 visitors...

FairsFeatured

Berlin Fashion Fairs: Successful return to Tempelhof sparks discussions about the future

At last week’s Berlin fashion fairs, new collections for the upcoming autumn/winter season were almost overshadowed by the comeback of a legendary location: for the first time since 2014, the former Tempelhof airport was back in the focus of the fashion industry. The huge 1930s building used to house Bread & Butter, widely considered the world’s...