PURE London news and archive

Inside the fairs of FW23, from Florence to Copenhagen to London

After the interruptions during the pandemic, fashion fairs in Europe are returning to normal operations. But the lockdowns have left their mark, brands and buyers alike were often reluctant to travel in light of the uncertain economic situation. To what extent have fairs like Pitti or Premium been able to return to their old form? FashionUnited...

20 Feb 2023

FairsFeatured

Pure London enjoys positive AW23 edition despite wider retail woes

Pure London returned to the English capital this week, taking place in its usual stomping ground at London Olympia from February 12 to 14, a three-day event that focused mainly on womenswear, but also featured menswear, footwear, accessories, and a dedicated, separate section for manufacturers. “I am overwhelmed by the buzz, the energy, and the...

15 Feb 2023

FairsFeatured

Pure London: The role of smaller businesses in pioneering sustainable fashion

As the conversation of sustainability continues to play an increasingly important role in the notoriously harmful fashion industry, the topic has taken centre stage at fashion trade shows across the world. And British fair Pure London is no exception. On Monday February 13, on the second of the three-day event, the trade fair’s sustainability...

14 Feb 2023

FairsFeatured

Pure London: Five brands attending for the first time in February

UK fashion trade fair Pure London is returning to Olympia London at the end of this week, bringing together over 250 brands showcasing their latest AW23 collections. The event, running from Sunday February 12 to Tuesday February 14, will feature trend-led catwalk shows and keynote speakers including Ed Burstell, a retail executive who served for...

7 Feb 2023

Fairs

Next’s George Davies to debut latest brand GWD at Pure London

British fashion legend George Davies is introducing his latest brand, called GWD, to the UK market later this month at trade show Pure London. The brand - an abbreviation of Davies’ full name - was launched two years ago in the Middle East, initially debuting exclusively with womenswear before expanding into childrenswear. It marks a return to...

2 Feb 2023

Fairs

From Camper to Lola Casademunt: 15 Spanish brands exhibiting at Pure London AW23

British trade fair Pure London recently announced a partnership agreement with the Spanish Federation of clothing companies Fedecon. As part of this partnership, 15 Spanish fashion brands linked to Fedecon will be present at the AW23/24 edition of Pure London. Twice a year, the main protagonists of the fashion and footwear industry in the United...

1 Feb 2023

Fairs

Pure London publishes report on EU and UK trading

Fashion trade fair Pure London has published a new report providing its exhibitors with insight and advice into trading, showing and selling in the UK post-Brexit. Ahead of its 2023 event on February 12 to 14, the organisation has partnered with Export Angels to release the report, which has been written by the marketing agency’s co-founder and...

6 Jan 2023

Fairs

Pure London announces keynote speakers for February show

UK fashion trade fair Pure London has announced the line-up of talks for its edition taking place between February 12 and 14 at Olympia London. The two keynote speakers for the upcoming show are Ed Burstell, a retail executive who served for eight years as managing director of Liberty London, and Piers Carpenter, a jewellery designer who won the...

30 Nov 2022

Fairs

Pure London reveals ‘New Nobleness’ campaign for upcoming show

Womenswear and accessory trade show Pure London has unveiled its latest campaign, ‘New Nobleness’, ahead of its February 2023 event. The new theme comes in light of the climate emergency, the organisation said in a release, and aims to reflect the desire to learn from the mistakes of past generations while simultaneously celebrating heritage and...

11 Nov 2022

Business

Hyve Group director to join Olympia London

ASM Global, a producer of entertainment experiences and venue management, has announced the appointment of Julie Driscoll as its new chief executive officer of Olympia London, effective December 5. The event venue’s managing director, Nigel Nathan, will remain on in a consultancy role for three months to ensure a smooth transition. Driscoll...

11 Nov 2022

Fairs

Pure London to introduce new fashion sections

Trade show Pure London will launch five new fashion destinations at its autumn/winter 2023 event in February next year, including premium womenswear, Purely Sustainable, Pure Edge, Pure Body, and Gen Z. Pure London, taking place from February 12-14, 2023, at Olympia London, will add these new destinations to its existing ready-to-wear, Pure...

13 Oct 2022

FairsFeatured

Pure London returns with upbeat SS23 edition despite sweltering heats

Womenswear trade show Pure London returned to the English capital from July 17 to July 19 for the first in-person, standalone edition since the beginning of the pandemic. Despite being set against a harsh backdrop of extreme heat across the London capital and elsewhere in the country, the event celebrated an upbeat edition, with brands, buyers,...

20 Jul 2022