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Revivals, mergers and London’s return: What went down at the first Pure London x JATC

In the world of the UK’s trade show landscape, the merging of Pure London and Just Around the Corner (JATC) was a one that brought much attention to the industry. The duo, once rivals individually hosting their respective events in the UK’s capital, announced their decision to come together mid-2023, aligning with the promise of boosting reach...

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