QVC news and archive

Stacy London launches exclusive collection with QVC

American stylist, fashion consultant, author and magazine editor Stacy London has unveiled an exclusive collection with QVC designed to empower women over 50 years old. London, who told America what not to wear for over a decade, is now telling consumers what to wear now at any age with her own apparel collection, ‘By Stacy London’. The...

Fashion |Beauty

Winnie Harlow’s sun care brand debuts on QVC

Supermodel Winnie Harlow has launched her new suncare line, Cay Skin designed to keep “skin glowing and protected throughout the year,” on QVC. Cay Skin’s inclusive beauty line features a range of sunscreens and skincare products, which are silicone-free, vegan, cruelty-free, reef-friendly, dermatologist-tested and formulated for all skin tones....

Fashion

QVC targeting over 50s with new collective

Live video commerce giant QVC is looking to embolden women over the age of 50 with a new ‘Quintessential 50’ collective featuring female celebrities, activists, business leaders and lifestyle experts who exemplify “the possibilities of life over 50”. Under its new ‘Age of Possibility’ agenda, QVC has brought together a collective of 50 women,...

Fashion Featured

QVC to boost accessible product offering and teams up with Selma Blair

Live video commerce giant QVC is expanding its commitment to adaptive clothing and accessible products and named actor, author, and disability advocate Selma Blair as its brand ambassador for accessibility. In a statement, QVC said it was looking to grow its accessible and adaptive offering by streamlining how customers find and explore them and...

Podcast

Podcast: The Glossy Podcast discusses the growth of video commerce

In this episode, The Glossy Podcast has interviewed Brian Beitler, chief marketing officer of QVC (USA) and HSN. He discussed how transparency is key in making a connection with the consumer and the growth of video commerce. Listen to the podcast below. Source: The Glossy Podcast via Megaphone

BusinessFeatured

QVC launches new brand identity

Shopping network QVC has unveiled a new brand identity and logo in the US, ahead of an International rollout, which it states reflects “QVC’s leadership as a digital destination for inspired shopping”. The new QVC logo features a “Q” with a simple square surrounding it, which the shopping channel states represents the many screens through which...

Fashion

Brooke Shields launching fashion line with QVC

Brooke Shields is introducing her ‘Timeless’ apparel and accessories line exclusively with QVC this week, which will feature “everyday essentials to bold statement makers”. “After years of being dressed by professionals, I walked into my closet one day and realised I had lost sight of my own personal style,” said Brooke Shields. “I am incredibly...