Podcast: The Glossy Podcast discusses the growth of video commerce
In this episode, The Glossy Podcast has interviewed Brian Beitler, chief marketing officer of QVC (USA) and HSN. He discussed how transparency is key in making a connection with the consumer and the growth of video commerce. Listen to the podcast below. Source: The Glossy Podcast via Megaphone
22 Jul 2021
QVC launches new brand identity
Shopping network QVC has unveiled a new brand identity and logo in the US, ahead of an International rollout, which it states reflects “QVC’s leadership as a digital destination for inspired shopping”. The new QVC logo features a “Q” with a simple square surrounding it, which the shopping channel states represents the many screens through which...
11 Feb 2019
Brooke Shields launching fashion line with QVC
Brooke Shields is introducing her ‘Timeless’ apparel and accessories line exclusively with QVC this week, which will feature “everyday essentials to bold statement makers”. “After years of being dressed by professionals, I walked into my closet one day and realised I had lost sight of my own personal style,” said Brooke Shields. “I am incredibly...
12 Feb 2018