Inter Ikea, the holding controlling the Swedish furniture giant Ikea, and the H&M Group initiated alarge-scale study in 2019to analyse the chemical content in recycled textiles. The aim of the study has been to strategically increase the knowledge and to overcome challenges to exchange data, and stimulate chemical transparency across the...
7 Oct 2021
Swiss bag maker Freitag wants to ensure that its bags made from upcycled truck tarps are not only recycled in the future, but also remain endlessly recyclable. To achieve this, the company has teamed up with various industry partners to develop a completely recyclable truck tarp. “Today, we are thinking primarily about how we can help the...
4 Oct 2021
Continuing from April, there were sustainable efforts galore in May too. Now, even rivaling brands like Adidas and Allbirds shake hands when it comes to circular innovations that are best tackled together. Brands and retailers continue offering consumers more sustainable choices and it is heartening to see that young designers have more choices...
10 Jun 2021
In April, the fashion industry continued with its sustainability efforts and especially sneaker brands like Adidas, Asics, Mr Porter and others put their best foot forward while coming up with innovative materials that are easy on the environment or getting into the afterlife of their shoes with creative recycling. Upcycling was also in vogue,...
14 May 2021
A group of Denmark’s largest players have come together for a project called ReSuit: Recycling Technologies and Sustainable Textile Product Design. Its aim is to redraw the boundaries for fashion design, recycling technologies and consumer behaviour to achieve a more sustainable textile industry and the recycling of all textile waste in Denmark....
11 May 2021
Over 30 fashion brands and manufacturers have joined a new initiative to collaborate on cutting down textile waste and reusing materials to create new products in Bangladesh’s garments factories. The Circular Fashion Partnership announced this week that it is bringing brands such as H&M, OVS, Marks & Spencer, Berska, Pull & Bear, C&A, Kmart...
12 Feb 2021
H&M Group-owned brand Weekday has launched a limited-edition pair of its popular Rowe Jeans made of 100 percent post-consumer waste. Weekday teamed up with Infinited Fiber Company (IFC) to create the jeans made from a material comprising 50 percent organic cotton and 50 percent Infinna, which comes from 100 percent reborn textile waste. The...
5 Feb 2021
The year 2020 started harmless enough with several good sustainability initiatives, but they were soon overshadowed by the global Corona pandemic. From March onwards, with lockdowns and restrictions for brick and mortar stores selling non-essentials like clothing, accessories and shoes, it was more about the survival of many brands and retailers...
31 Dec 2020
In December too, the fashion industry sought to advance its efforts towards more sustainability, recycling and a generally more circular economy. Particularly encouraging: collaborations between brands and tech hubs such as H&M with HKRITA, Bestseller and Cyclo, or Fashion for Good and Biofabricate to accelerate innovations. The last month of...
29 Dec 2020
From football jerseys made with recycled polyester to the vegan version of the iconic Stan Smith – in 2021, for the first time, more than 60 percent of all Adidas products will be made with sustainable materials like recycled polyester or sustainably grown cotton. Consumers can spot them easily by their ‘Primeblue’- and ‘Primegreen’ labels,...
According to the motto “waste not, want not,” Danish fashion group Bestseller A/S is supporting two projects that are meant to accelerate its move to a more circular business model. One is about using the company’s own cutting waste and the other about creating recycling yarns. For both projects, Bestseller collaborates with suppliers in...
17 Dec 2020
In October, the fashion industry’s efforts in the areas of sustainability, resale and circularity seemed to have switched to a higher gear. Cooperations especially came through, be it to introduce innovative new materials, provide second hand clothes or ecological innovations. Brands and retailers are still going strong when it comes to becoming...
5 Nov 2020
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