Seasalt news and archive

Seasalt opens first US store in Massachusetts

British clothing and lifestyle brand Seasalt has opened its first standalone store in the US, bringing the spirit of Cornwall to Cape Cod in Falmouth, Massachusetts, as it implements its US retail expansion plans. Located in the heart of Falmouth, the 2,500 square foot store on Main Street is the largest of all Seasalt stores and showcases a...

People

Seasalt appoints new chief financial officer

British clothing and lifestyle brand Seasalt, based in Cornwall, has named Louise Couch as its new chief financial officer (CFO). In a statement, Seasalt said that Couch brings “a wealth of valuable industry experience gained through working with fast-paced consumer and tech businesses,” and will join the Seasalt executive board. As CFO, Couch...

Business

Seasalt awarded B Corp certification

British clothing and lifestyle brand Seasalt, based in Cornwall, has been certified as a B Corp company after achieving an “extremely impressive” score of 100.2, compared to the sector benchmark of 80.7. The score was in recognition of the brand’s founding values and “ongoing progressive approach to doing business,” including its use of organic...

BusinessFeatured

Seasalt reports an “excellent year” with revenue up 12 percent

British clothing and lifestyle brand Seasalt, based in Cornwall, has reported a 146 percent increase in operating profit to 7.9 million pounds for the year ending January 2024 on the previous year. Total revenue increased 12 percent year-on-year, with turnover more than doubling in the last five years to 132.6 million pounds. Despite facing...

BusinessFeatured

Seasalt reports Christmas 16 percent sales uplift

Cornish clothing brand Seasalt has reported that every channel set “new records for the Christmas period,” for the five-week trading period to December 30, 2023. Total sales across online, stores and through marketplace partners increased by 16 percent, compared to the same period in 2022, while its retail stores reported its second consecutive...

BusinessFeatured

Seasalt eyes US expansion, plans four store openings

British brand Seasalt has set its sights on growing in the US market, as it reveals plans to open four new stores in the country during 2024. The first store to open will be located in the New England area, within the northeast region where the brand’s focus currently is, with a dedicated US website to also launch in the summer. From there, up...

RetailFeatured

Seasalt opens first standalone store in New Zealand

Cornish fashion and lifestyle brand Seasalt is continuing its international expansion with its first standalone store with New Zealand-based franchise partner Ballantynes in Auckland. The opening marks Seasalt’s first standalone store with a franchise partner outside Europe and continues a longstanding relationship with New Zealand retailer...

Business

Seasalt names new leadership appointments

Cornish clothing retailer Seasalt has announced the appointment of Mel Wilcox to the newly created role of chief information officer, while Duncan Tennent has further been named director of strategic partnerships. Wilcox, who will report directly to CEO Paul Hayes, joins Seasalt from Specsavers, where she spent five years managing global...

Retail

Seasalt Cornwall launches in M&S stores in Ireland

UK-based fashion and lifestyle brand Seasalt Cornwall is launching in three Marks & Spencer stores in Ireland at Mary Street and Liffey Valley in Dublin and St. Patrick’s Street in Cork this month. The move comes as part of Seasalt’s ongoing partnership with the retailer’s ‘Brands at M&S’ platform and follows the success of Seasalt’s two...

Business

Seasalt launches takeback and resale initiative

Cornish clothing brand Seasalt is partnering with sustainable pre-loved clothing repair and resale specialist Reskinned. The takeback and resale initiative with Reskinned will allow customers to return "pre-loved" Seasalt clothing in exchange for a 25-pound voucher off their next purchase. Customers can return Seasalt clothing in “any condition,...

Business

Seasalt enjoys record Christmas, store revenue up 24 percent

Seasalt has reported a record Christmas of trading with sales across online, stores, and through marketplace partnerships up 15 percent year-on-year. The Cornwall-based fashion and lifestyle brand said store sales performed particularly well, up 24 percent year-on-year in the five weeks to December 31. The strong in-store trading caps off a...

BusinessFeatured

UK womenswear brand Seasalt halts sale process

Cornish-based women's fashion and lifestyle brand Seasalt has reportedly scrapped its sale process after nearly reaching a deal to be taken over by UK fashion giant Next. The family-owned brand was exploring options following strong sales last summer and almost struck a deal with Next but ultimately ended the sale process amid an uncertain...