Streetwear news and archive

Streetwear brand Hoodrich to launch footwear in the US

British streetwear brand Hoodrich, founded by Jay Williams from his bedroom in Birmingham, is launching its inaugural footwear collection in the US exclusively with JD Sports, in partnership with the Eastman Group, a global footwear and apparel licensing company. Hoodrich, which became part of the Iconix International group in November 2023, has...

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Fashion |Interview

The sneaker year 2025: Between retro hype, skate influences and new visions

Sneakers remain relevant in 2025, particularly within the streetwear scene, even as classic shoe models gain popularity among younger consumers. We reviewed the year with Berlin-based sneaker expert Amadeus Thüner and discussed the top releases, highlights and wishlists for 2026. Which sneaker releases impressed you most this year? The “Sneaker...

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Fashion

Lidewij Edelkoort: Fashion becomes conventional

“Convention is becoming very important,” Edelkoort shared about AW26/27, speaking with wonder on her own appreciation for ‘very conventional clothing’. A photo featuring a pleated high-collar blouse; a classic, fine-knit crew neck jumper; and a pearl necklace, is among her favourite images from her presentation, alongside a cute cat picture. “...

Fashion

Newly tied: How casual the tie hangs for SS26

When the working day ends in the financial districts of the world, businessmen loosen their ties. In other offices, the rules of business attire have relaxed, especially since the pandemic, and the formal accessory remains in the wardrobe. During this casualisation, a new generation – one that had to learn to tie a knot via a TikTok video – has...

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Fashion

Is table tennis fashion's next topspin trend?

Accessible, urban and casual retro jerseys – can table tennis establish itself as the next tastemaker between sport, fashion and lifestyle? For a long time, the serve was reserved for tennis, with its leading brands like Lacoste and Fila, which embodied an elite look with pleated skirts and sleeveless jumpers. This chic sports style naturally...

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People|Interview

Patta founders pass the baton: How the new leadership continues the vision

Stepping down as the founder of a company is not always easy. However, with long-term growth in mind, it can actually be beneficial for a business. This allows founders to focus on the creative ideas and passion they have always had, while operational activities are handed over to someone else, ensuring focus and quality are maintained. Such a...

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Business

Bluestar Alliance acquires streetwear brand Palm Angels

Bluestar Alliance, the global brand management company that owns, manages, and markets premium fashion, lifestyle, and consumer brands, has acquired luxury streetwear label Palm Angels to expand its global presence. The move follows Bluestar Alliance's recent acquisition of Off-White from LVMH and underscores the brand management company’s...

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Fashion

Anta, Ugg and Ralph Lauren come out on top in StockX’s ‘Big Facts’ index

Marketplace and resale platform StockX has published its sixth annual ‘Big Facts: Current Culture Index’, in which it outlined which brands made the biggest impact and drove the most demand for 2024. The company used the report as an opportunity to highlight its own achievements: that it had surpassed 60 million lifetime trade over the year, and...

Fashion |In Pictures

Arsenal unveils streetwear collaboration with Aries

British football club Arsenal has unveiled a limited-edition collection with London-based streetwear label Aries. The 26-piece collection blends Arsenal’s north London heritage with Aries’ luxe-streetwear aesthetic, featuring jersey tracksuits, graphic T-shirts, football shirts, and nylon and jacquard denim sets. Classic Aries silhouettes have...

Fashion

StockX report: ‘Sneaker resale isn’t dead’

Culture resale marketplace StockX has published its latest trend report, ‘The State of Resale’, in which it has unearthed new details and data on the secondary sneaker and streetwear market. The information, which has been collated from global sales data over the seven months of 2024 and compared to the same period last year, exhibits shifting...

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Business

NuOrion Partners invests in Demon Child Clothing

New York streetwear brand Demon Child Clothing has received a strategic investment from NuOrion Partners, an independent merchant bank that invests in high-growth challenger brands. In the statement, Demon Child said it would use the investment to accelerate its growth initiatives, including expanding its product lines, enhancing e-commerce...

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Business|Opinion

EssilorLuxottica's gambit: Can Supreme regain its edge?

In a surprising turn of events, eyewear behemoth EssilorLuxottica is set to acquire streetwear icon Supreme for 1.5 billion dollars, as VF Corp. retreats from its once-prized asset. This deal, coming at a substantial markdown from Supreme's previous valuation, signals a pivotal moment for the brand and the broader streetwear market. VF Corp. had...