TAG HEUER news and archive

LVMH appoints Béatrice Goasglas as CEO of Tag Heuer

French luxury group LVMH has announced the appointment of Béatrice Goasglas as the chief executive officer of Swiss watchmaker Tag Heuer. The transition is set to take effect on May 10, 2026, as the brand continues its long-term strategy of elevation and innovation within the hard luxury sector. Goasglas succeeds in a leadership trajectory that...

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LVMH strengthens Swiss watchmaking ties with La Joux-Perret investment

The LVMH Watches Division, which encompasses Hublot, Tag Heuer, and Zenith, has announced the acquisition of a minority stake in La Joux-Perret, a recognized Swiss manufacturer specializing in the design and production of sophisticated watch movements. This strategic move is paired with a commercial partnership intended to secure new production...

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Frederic Arnault becomes CEO of LVMH Watches

Frederic Arnault has been promoted to the role of chief executive of LVMH Watches, overseeing the Tag Heuer, Hublot and Zenith brands, the luxury group said in a statement on Friday. The 29-year-old son of LVMH chairman and CEO Bernard Arnault, has worked for Tag Heuer since 2017, including as its CEO since 2020. He will continue to report to...

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Tag Heuer to relaunch eyewear in partnership with Thélios

Thélios, the eyewear division of French luxury conglomerate LVMH, is partnering with Swiss luxury watchmaker Tag Heuer to reintroduce the brand’s eyewear line in 2024. Tag Heuer, also part of the LVMH group, ventured into eyewear between 2002 and 2016 and introduced models such as the Reflex and 27°. The new deal with Thélios will build on the...

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LVMH-owned Tag Heuer to accept cryptocurrency

Earlier this month shares in bitcoin plummeted to its lowest value in over two years, but volatile or not, digital currencies are here to stay. Tag Heuer, the LVMH-owned luxury watchmaker, announced it too would accept cryptocurrency payments. In a press release Tag Heuer CEO Frédéric Arnault stated: “As an avant-garde watchmaker with an...

Retail|In Pictures

Tag Heuer opens standalone boutique in Covent Garden

Luxury Swiss watchmaker Tag Heuer has opened its second standalone boutique in London. The 882 square foot boutique is located at 5 James Street in Covent Garden and joins its flagship on Oxford Street. The store has a contemporary design, with cool racing grey, sleek glass and polished mirror finishes, and has been decorated with artwork and...

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Tag Heuer names actor Ryan Gosling as new ambassador

Swiss luxury watch brand Tag Heuer has named Canadian actor Ryan Gosling as its latest global brand ambassador, marking the Hollywood stars first ambassadorship. The first campaign starring Gosling, described by the watch brand as the “heir apparent to the legendary Steve McQueen” is for Tag Heuer’s new Carrera Three Hands collection, inspired...

Fashion |In Pictures

Tag Heuer unveils Super Mario Connected watch

Tag Heuer is marking the beginning of a long-term collaboration with Nintendo with a limited-edition Super Mario smartwatch. The Tag Heuer Connected timepiece has been designed to offer the wearer a “fun” new way to get more active, explains the watch brand, as the limited-edition Super Mario style features the gaming character tracking the...

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LVMH appoints Frédéric Arnault as CEO of Tag Heuer

LVMH has announced the appointment of Frédéric Arnault as Tag Heuer’s CEO, effective from July 1. 25-year-old Arnault, son of LVMH chairman and chief executive officer Bernard Arnault, joined Tag Heuer in 2017 to manage its smartwatch activities. Previously piloting the design phase of the latest Connected watch, he will now, as head of the...

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Tag Heuer shuts India office

Luxury group LVMH's biggest watch brand Tag Heuer is shutting its India office. LVMH will hand over distribution of Tag Heuer and Dior, its other watch brand, to a local company. LVMH will leverage an existing partnership with a local agent which also sells other watch brands. The company has so far been handling marketing, sales and...

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Tag Heuer's launches new smartwatch

New York - There's the smartwatch, then there is the traditional luxury Swiss movement watch. Never were the twain expected to meet, until Tag Heuer decided to change that. Tag Heuer has unveiled a new smartwatch called Connected in collaboration with Intel Corp. and Google. As of a Monday morning press conference, Tag Heuer became the first...

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Tag Heuer to enhance customer experience for growth

Swiss watchmaker Tag Heuer has decided to bring in fresh collections while improving in-store experience as well as services as a part of its growth strategy in India. The brand, owned by French luxury conglomerate LVMH, is currently among the top three Swiss watches category in terms of revenue in the country. Rado and Rolex under Tag Heuer are...