Tata CLiQ news and archive

Tata Cliq targets luxe customers with innovative strategies

Tata Cliq has carved a unique space for itself with focus on brands that represent premium and quality. The e-commerce platform is targeting the affluent customer and not just the discount seeker. The company is serving this segment by treating brands as symbiotic partners and key stakeholders. Tata Cliq gets store catalogues of brands- which...

Business

Tata Unistore’s losses increase

Tata Unistore’s net losses have widened over 18 per cent. The considerable amount of capital infusion and operational expenditure Tata Unistore has undertaken in the past few years has resulted in the losses. However, with Indian consumers accepting e-commerce, it expects robust growth and better financials on a year-on-year basis. With a clear...

Retail

Tata CLiQ to expand luxe brand offering

Tata CLiQ Luxury is looking at increasing its luxe portfolio by adding over 150-more brands in the next six months. It already has around 100 brands in its portfolio. CLiQ will initially launch Diesel denim and apparel on its site. While the company is negotiating with brands from across the world, it is also concentrating on Indian luxury...

Retail

Tata Cliq targets becoming India’s largest e-commerce retailer

Tata Group’s ecom arm, Tata Cliq is looking to be India’s biggest retailer in the online space. The etailer is rolling out major discounting initiatives and hoping to give tough competition to larger e-commerce players viz, Amazon and Flipkart. If Amazon gave the world e-commerce, Flipkart made it mainstream in India. Tata Cliq is enhancing its...

Retail

Tata Cliq expands range, global adds luxe brands

Tata Group’s e-commerce firm Tata Cliq has expanded its luxury offerings with the addition of brands like Diesel, Juicy Couture and Scotch & Soda to its portfolio. The multi-brand e-commerce platform has also launched an exclusive luxury app that will cater to the needs of luxury shoppers on its platform. Tata Cliq has been witnessing strong...

Business

Tata Cliq Luxury partners with The Woolmark Company

Tata Cliq Luxury, Tata Group’s ecommerce platform has partnered with The Woolmark Company. The company said in a statement that this unique venture between the two companies is a step towards creating awareness about Merino wool, a luxurious and natural fibre from Australia, among the Indian consumers. Through this association, Tata Cliq Luxury...

Retail

Luxury brands prefer online sites to reach Tier II, II customers

In the absence of luxury malls in smaller cities, retailers of luxury products are depending on e-commerce websites to sell their wares. Recently, Reliance Brands had to fall back on top online sites to sells its portfolio of 18 high-end brands especially in places like Amritsar which doesn’t have any luxury mall. Luxury malls are present only...

Retail

Tata Group will launch CLiQ, online marketplace on May 27

Finally, Tata Group has taken the plunge. It has decided to enter the growing e-commerce business with the launch of CLiQ, an online marketplace which will open its doors to the public on May 27. It initially compliment their brick and mortar stores but will soon launch their own web-specific products. CLiQ will focus on apparels, footwear and...