Vetements news and archive

US Supreme Court urged to reject Vetements trademark appeal

A representative for the US government has urged the Supreme Court to decline Vetements’ attempt to register its name as a trademark in the region. In a newly filed petition, solicitor general John Sauer has backed an initial decision by the US Patent and Trademark Office (USPTO) in 2021 to deny the registration due to the generic nature of the...

Fashion

Vetements takes trademark fight to US Supreme Court

French fashion brand Vetements has turned to the US Supreme Court with a request to review a trademark case. The company is challenging a decision by a lower court that rejected its trademark application for the name ‘Vetements’. At the crux of the issue is the question of whether the brand name, which means ‘clothing’ in French, can be...

Fashion

Vetements loses trademark registration in the US; name is ‘too generic’

Swiss fashion label Vetements is not permitted to register its name as a trademark in the US. The US Court of Appeals confirmed this on May 21, following a legal battle that lasted years. The judges supported the earlier decision by the United States Patent and Trademark Office (USPTO) to refuse the application. The reason: ‘vetements’ is the...

Fashion

Vetements launches children's clothing for the bold parent

Luxury fashion brand Vetements, known for its bold designs and oversized clothing, is now releasing children's clothing. The collection by creative director Guram Gvasalia includes the brand's signature graphic T-shirts and main collection, but for children, according to WWD, which reported the news after visiting the brand's Paris showroom....

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Culture

Vetements’ Guram Gvasalia reveals collaboration with Madonna

Guram Gvasalia has revealed that he and his brand Vetements have been working with Madonna on costumes for the ‘Vogue’ singer’s upcoming Celebration Tour. In an Instagram post, Gvasalia thanked the performer for the last months, and unveiled what appeared to be a co-branded label donning both Vetements’ and Madonna’s names. The post read: “...

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Fashion

VTMNTS to show first catwalk presentation during Paris Men's Fashion Week

VTMNTS, the Swiss-based off-shoot fashion label from the founders of Vetements, will debut its first catwalk show during men’s fashion week in Paris this January. France’s fashion council FHCM published the preliminary men’s AW22 calendar, which takes place from 18 to 23 January. It will be VTMNTS second collection, with the first pieces from...

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People

Vetements co-founder Guram Gvasalia appointed creative director

Guram Gvasalia, the co-founder and CEO of Zurich-based streetwear brand Vetements, is to take on the additional position of creative director. Announcing the news on Instagram, the 40-year-old said: “Everything has its time. It is time for me to come out! From AH22/23 collection, I took over the brand and decided to step in as creative director...

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Fashion

Vetements unveils its Secret Project and first collection for VTMNTS

At the end of June, Vetements, the now Zurich and erstwhile Paris-founded label, launched a teaser video called Secret Project with a link to a private Instagram account. Other than calling the project VTMNTS, no further information was revealed. Vetements, famously founded on the premise of making everyday clothes a “thing” by brothers Guram...

Video

Video: Vetements SS22 collection

In this video, luxury fashion brand Vetements has presented its SS22 collection at Paris Men's Fashion Week (PFW). Watch the video below. Video: Vetements Official via YouTube Photo credit: Neo2 Magazine, Facebook

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Fashion

Vetements to introduce new fashion brand

Something new is afoot. Vetements is set to debut a new fashion brand on July 22 as the company works to take itself into a new era. The brand recently released a short teaser video for the brand instead of a new collection as part of the mostly digital Paris Men’s Fashion Week. Guram Gvasalia, the cofounder of Vetements, hasn’t revealed the...

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Video

Video: Vetements SS22 collection

In this video, French luxury fashion brand Vetements has presented its SS22 collection. Watch the video below. Video: Vetements Official via YouTube

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Fashion |BACKGROUND

Balenciaga returns to haute couture: what can we expect?

52 years after the closure of the original Balenciaga couture ateliers, Balenciaga announces the revival of haute couture. In other words: Demna Gvasalia will take responsibility for the new couture line. For the occasion, Balenciaga has a new couture workshop set up based on the old Balenciaga workshop on 10 Avenue Georges V in Paris. History...