Vuori news and archive

Vuori makes a play for a slice of the tennis market with Jack Draper

California-based performance and lifestyle brand Vuori is looking to expand its reach and take a slice of the tennis market by announcing a multi-year deal with British tennis star Jack Draper ahead of the US Open in New York. In a statement, Vuori said the move would expand its athlete roster, which also includes American football tight end...

Retail

Vuori accelerates global expansion in China and South Korea

US performance lifestyle brand Vuori is accelerating its international expansion with new brick-and-mortar stores across Asia alongside an expansion of its digital footprint with a rollout of its e-commerce platform across Europe and Japan. Vuori, launched in 2015 by Joe Kudla, founder and chief executive of the brand, has been growing its...

People

Vuori taps former Fabletics executive as global president

Californian activewear brand Vuori has named Ashley Kechter its new global president. She joins the company from Fabletics, where she had served as global brand president for over two years. Her appointment was announced via Vuori’s LinkedIn page, where it was also revealed that Edward Lee would assume the role of chief legal officer and...

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Business

Cindy Crawford and family invest in Vuori

Southern Californian performance lifestyle brand Vuori has announced a partnership with the Gerber-Crawford family, which will see supermodel Cindy Crawford and her husband Rande Gerber, alongside their model children Presley Gerber and Kaia Gerber become long-term collaborators of the brand. In a statement, Vuori said that the Gerber-Crawford...

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Business

Lifestyle brand Vuori secures 825 million dollar investment

Southern Californian performance apparel brand Vuori has announced it received a 825 million dollar investment, raising its valuation to 5.5 billion dollars. The funding round was led by General Atlantic and Stripes, alongside a cohort of additional investors. Structured as a secondary tender offer, the funding will see the leading investors...

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Retail|In Pictures

Vuori opens flagship store in London

Southern Californian performance lifestyle brand Vuori has opened its first international flagship store on Regent Street in London as it looks to strengthen its presence in the UK. The 4,000 square foot store marks the brand’s first UK flagship and second London opening, following the successful opening of its Covent Garden store in 2022, and...

People

Vuori names new CMO

Performance apparel brand Vuori has announced the appointment of Karen Riley-Grant to the role of chief marketing officer, effective from January 22. Riley-Grant confirmed the move in a post on LinkedIn, where she said: “I feel incredibly fortunate to have spent my entire career working for authentic brands, alongside incredible people. “Well,...

People

Vuori announces 4 executive hires

US activewear brand Vuori has announced four new executive hires: a chief operations officer (COO), general counsel and corporate secretary, chief people officer, and chief information officer (CIO). The Southern California-inspired performance apparel brand named Hugh Garrity as new COO. He joins from Yeti, where he served as head of global...

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Business

US activewear brand Vuori expands to Asia, Middle East, Mexico

US activewear brand Vuori is continuing its speedy expansion with the announcement it has entered China, Hong Kong, Singapore, the Middle East, and Mexico. Shoppers in those markets can now buy from the Southern California-inspired label through branded e-commerce shops. For now, shoppers in China can buy its products exclusively from Tmall. “We...

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Business

US activewear brand Vuori expands to UK and six other markets

US activewear brand Vuori is expanding to seven new markets after receiving a valuation of 4 billion dollars last year. The Southern California-inspired brand is entering the UK, France, Germany, Ireland, the Netherlands, Australia, and Canada, marking the first steps of a global expansion announced in late 2021. The brand will now be available...

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Business

US activewear brand Vuori valued at 4 billion dollars following SoftBank investment

The valuation of US activewear brand Vuori has increased to 4 billion dollars after securing a 400 million dollar investment from SoftBank Vision Fund 2 as it sets its eyes on global expansion. The Southern California-inspired performance apparel brand will use the investment to kick off an international expansion next year by launching an...