Yepme.com news and archive

Shah Rukh Khan rides the e-commerce wave with Yepme

Bollywood superstar Shah Rukh Khan, who had so far remained away from partnering withonline shopping platforms for a collection, has finally been signed on as the brand ambassador for fashion e-tailer Yepme. The deal also lets the actor pick up a stake in Yepme going forward. Earlier in July, the Gurgaon-based company had roped in Bollywood...

Apparel

Yepme ropes in Sonu Sood as sportswear brand ambassador

Yepme, the online shopping platform, has launched a Sonu Sood sports collection in various designs and styles and roped in the Bollywood actor as brand ambassador of the sportswear collection. Yepme's sportswear line ‘PlayCool’ includes the latest men's fashion such as crew neck tees, Polos, muscle tees, workout vests, tracksuits and sports...

Apparel

Yepme secures additional funding from existing investors

Online fashion store Yepme.com, owned and operated by Gurgaon-headquartered Vas Data Services, is said to have secured additional funding from existing investors, including Helion Venture Partners. The platform recently tied up with Bollywood actor, director and singer Farhan Akhtar to create a Yepme anthem with music from Ehsaan and Loy, which...

Apparel

Yepme to woo global customers with new portal

After handing over its media duties to Havas Media through a multi-agency pitch, Yepme has launched a new web platform, Yepmeworld.com, to woo NRI customers towards India-made fashion. While the global site displays Indian ethnic wear, the company plans to offer western fashion too. And in the next four months, the platform would also allow its...

Apparel

Yepme hands over its media duties to Havas Media

Online fashion apparel retailer Yepme.com has handed its media duties to Havas Media after a multi-agency pitch. The account will be handled by Havas’s Mumbai and Gurgaon offices. The account is estimated to be worth 8.1 million dollars (over Rs 50 crores) annually. Before Havas Media, LMG was handling the online clothing platform’s media...