INTERVIEW A familiar face on social media, Lynn Quanjel, also known as @whoisthatblonde has worked with L’Oréal and launched a swimwear collection in 2018 with Dutch lingerie brand, Hunkemöller. Taking her fashion entrepreneurship even further by founding Social Nomads, a social media consultancy powered […]

EXEC POLL Bright lights and the big city, we’re constantly told by popular culture and media that New York City is what dreams are made of. Every year, young hopefuls pack up their bags and move to the bustling metropolis that never sleeps. It’s no different in the fashion industry as most of the top […]

On July 9, Fast Retailing — the company behind fashion brands such as Uniqlo, J Brand, Theory, and more — hosted a global media event to unveil its Jeans Innovation Center. The Jeans Innovation Center (JIC) leads the company’s initiative to create sustainable denim for all of its brands, with the exception […]

INTERVIEWWith a history dating back to 1897, Wrangler’s past achievements are well known: in 1996, one out of every five pairs of jeans sold in the United States was a Wrangler. The brand has also secured a spot among the best selling denim brands in the world. But what does the future hold for the […]

Brands including Ecoalf, Mud Jeans, Swe-s, Girlfriend Collective and Stripe + Stare will launch on Zalando in the coming weeks. The online retailer is reacting to an increase of searches for terms like “organic” or “fairtrade” and an increased demand for sustainable products by its customers. “At Zalando, […]

British underwear and apparel brand Lounge debut their first-ever swimwear collection as part of Miami Swim Week’s Art Hearts Fashion showcase. As one of the few British swimwear brands at the annual swimwear trade show, Lounge highlighted inclusivity on the catwalk featuring emerging models through […]

Leading fashion brands and manufacturers including H&M, Gap and Tommy Hilfiger have teamed up with Make Fashion Circular, an initiative from the Ellen MacArthur Foundation, to introduce Jeans Redesign, new guidelines that will help make the denim process more sustainable and environmentally friendly. […]

As part of its 50th-anniversary celebrations, Moon Boot known for its padded oversized winter boots, has launched its first-ever spring/summer footwear collection. The collection for spring/summer 2020 looks “towards the future,” explains Moon Boot and aims to challenge its “characteristically winter […]

With two successful seasons, India Intimate Fashion Week (IIFW), India’s only fashion week dedicated to lingerie and intimate wear is adding IIFW NXT - The Intimate Fashion Tour to its portfoilio. IIFW NXT was incepted to create awareness about plus size, queer fashion, and personal hygiene. The aim […]

Sustainable fashion brand Outerknown — which was co-founded by professional surfer Kelly Slater — has partnered with the Ellen MacArthur Foundation for its first Jeans Redesign initiative, which plans to tackle waste, pollution and harmful practices during the production of jeans. According to an announcement […]

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