UK-based maternity wear brand Séraphine has opened its first India store in New Delhi. This brand opened 17 years ago looks to merge style with adaptability, looking at a two-year period, from pregnancy to feeding. Whether it’s leather pants or a ball gown, the brand has it all. All the styles adapt […]

Ancestry, a brand from Future Style Lab has opened a new outlet in Chennai, this will take the number of Ancestry outlets in the country to six. Ancestry has five outlets in the country these are in Delhi NCR, Mumbai and Kolkata. A new age fashion brand Ancestry offers women’s apparel, home and gifting […]

Spykar has launched Gymjns, a range of athleisure denims. This is the next evolution in denims as it offers a four-way dynamic stretch and ergonomic construction, making it the first-ever denim that can be worn for workouts. Keeping in mind the demand for something cool, durable and versatile to match […]

Arvind Fashions is moving out of loss-making global brands and looking to sell India licenses of Gant, Izod and Nautica. It is either scaling down or weighing to exit the US-based Ed Hardy. While the profitable US brand Arrow has been clubbed with Calvin Klein and Tommy Hilfiger, to be led by Shailesh […]

Lifestyle Stores is using AI and IoT to increase customer conversions and purchase value. The retailer launched self-checkout kiosks at Mumbai, Delhi, Bengaluru, Chennai and Hyderabad outlets and virtual trial rooms in its Mumbai outlets last year. Lifestyle also launched a progressive app called Lifestyle […]

OPINION London - With an unmanageable surplus of clothing garments being produced each year, estimates show the value of unused clothing to be around 30 billion pounds, not including the 140 million pounds worth of clothes that end up in landfill. According to Impossible, a group aiming to guide global […]

Myntra has signed up Indian cricket captain Virat Kohli and his Bollywood star spouse Anushka Sharma as the new brand ambassadors. They are seen as representing the young, confident and successful India of today and hence a great choice to represent a New Age brand like Myntra. Myntra’s new campaign […]

Lifestyle brand Duke’s new flip flops and sandals are inspired by the defining trends of international fashion. They come in a wide range of patterns, colors and styles and are fun, trendy, and extremely comfortable. They have a non-slip grip and are also made specifically for beach vacations. The collection […]

Swedish fast fashion brand H&M has tied up with Jabong and Myntra for online sales in India. Jabong and Myntra’s association with H&M is structured differently to meet the current regulations, which restrict marketplaces to have exclusive associations with brands. This is in spite of the fact that the […]

By now it’s no secret to anyone that Facebook wants to transform Instagram into a shopping platform. After allowing brands to make shoppable posts, the social network is extending the functionality to influencers as well. Starting next week, Instagram users will be able to shop the looks of their favorite […]

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