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Retail|Interview

Emello opens debut physical retail space in Selfridges

British luxury womenswear brand Emello, which launched in October 2025 with its "quiet luxury" seasonless wardrobe essentials, has opened its first physical retail space in Selfridges, as it looks to “deepen connections beyond digital interactions”. Emello is available at Selfridges London, located near the denim studio on the third floor, and...

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Retail|REPORT

Shopping street under the microscope: The secret of Gerard Doustraat in Amsterdam

Anyone familiar with the vibrant neighbourhood of De Pijp in the South of Amsterdam quickly thinks of the Albert Cuyp market, traditional pubs and lively, compact streets. However, those looking for unique shops increasingly find themselves on one particular street: Gerard Doustraat. This is not a run-of-the-mill street with large chains but a...

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