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Asos launches hybrid virtual try-on via its app

E-commerce giant Asos has introduced a new hybrid virtual try-on feature for shoppers using its IOS app with the goal of providing users with a more personalised experience. Launched in partnership with AI fashion platform AIUTA, the feature will initially allow shoppers to digitally try-on 10,000 products via either an image they uploaded...

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Retail|Interview

Inside Fifth Avenue’s luxury land rush: Why 2026 will be a defining year

High-end retail competition is heating up, and with urban transformation reshaping some of the world’s central shopping districts, strategic opportunities and market dynamics are rapidly shifting. New York’s prestigious Fifth Avenue is particularly in a state of flux. The famed shopping street is currently experiencing a unique merging of a 400...

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