Claire's news and archive

Claire’s launches own beauty brand, C by Claire’s

Accessories retailer Claire’s is doubling down on the beauty category with the launch of its own fragrance and body care line, dubbed C by Claire’s. The new brand builds on the reported success of its existing body care product collection, expanding the offering for its Gen Zalpha consumer base. This new collection features moisturisers, bath...

Business

Claire’s agrees to halt sale of feather-based products following PETA pressure

Accessories retailer Claire’s is understood to have agreed to stop buying feathers for its products following heightened pressure from the People for the Ethical Treatment of Animals (PETA). According to an investigation into ostrich feather providers by the animal rights organisation, including a location in South Africa, evidence of animal...

People

Claire’s names Chris Cramer as interim CEO

Claire’s has appointed Chris Cramer as interim chief executive officer, effective immediately. He succeeds Ryan Vero. The company said in a release that Cramer will also continue to serve in his roles as chief financial officer and chief operating officer. “Since joining Claire’s last year, Chris has demonstrated extensive operational and...

Fashion

Claire’s launches new platform to highlight Gen Zalpha creativity

Accessories retailer Claire’s is continuing its efforts to bolster its ties with the Gen Z and Gen Alpha audience (Gen Zalpha), this time with the launch of a year-long platform that looks to celebrate the creativity of these groups. Dubbed ‘The Collab’, the initiative looks to invite young people to share their stories, talent and perspectives...

Retail

Claire’s steps into Mexico with first flagship opening

Accessories giant Claire’s has announced its entry into Mexico with the opening of its first premier flagship store in the region, initiated in partnership with Exalta. Located in Mexico City, the new space builds on the retailer’s ongoing international expansion and continues on the premise of integrating personalised experiences into its...

Culture

Claire’s to create TV series alongside Sony Pictures

Accessories retailer Claire’s is continuing on its path of rejuvenation, as it looks to enter a new form of media in a bid to resonate with its young target audience. The company revealed that it is teaming up with content creator Sony Pictures Television – Kids (SPT – Kids) to create a new series for young people through a collaboration with...

Retail

Claire’s outlines European growth strategy, plans to open 50 stores

Accessories retailer Claire’s has outlined the details of its ongoing expansion strategy in Europe, where it is planning to open 50 additional stores throughout 2023. The company already operates more than 900 owned stores and 2,100 partner retailer locations across the region, with its latest plans revolving around a recent increase in stores...

Business

Claire’s refreshes identity of piercing business with new logo and look

Accessories retailer Claire’s has hit the refresh button on its popular piercing business, introducing a new look and feel that reimagines its long-standing legacy. Now dubbed ‘Pierced by Claire’s’, the subsidiary of the retailer will look towards the attitude of new generations of shoppers, supported via a full-funnel marketing plan, including...

Business

Claire’s names new chief merchandising officer

Accessories retailer Claire’s has announced the appointment of Claudia Lima-Guinehut as the company’s new executive vice president, chief merchandising officer. In the role, Lima-Guinehut has been tasked with leading the retailer’s global merchandising, sourcing and design strategy, as well as the brand’s piercing business. The company said that...

Retail|In Pictures

Claire’s opens new immersive store in Paris

Jewellery and accessories brand Claire’s has unveiled a new immersive concept store in Paris, the first designed in collaboration with the brand’s creative director in residence Nicola Formichetti, who joined the company in November 2022. The 1,200-square-foot store, located on Rue Faubourg St. Antoine in Paris, has been designed for “total...

Retail

Macy’s adds Claire’s installations and digital bra fitting technology to stores

Department store chain Macy’s has unveiled some new features that have been introduced to a number of its stores, including a new partnership with accessory brand Claire’s. The deal has seen Claire’s store-in-stores added to over 20 nationwide Macy’s locations, including eight of the group’s flagships. A selection of the brand’s hair...

Retail

Claire’s expands Walmart partnership into additional stores

Claire’s has announced the expansion of its strategic partnership with Walmart, which will see the accessories retailer grow its presence throughout US stores. The retailer will be rolling out its accessories and jewellery offer to more than 1,200 additional Walmart locations. The expansion will see Claire’s become available in over 2,500...