F1 news and archive

Ferrari to launch capsule collection with Charles Leclerc

Formula One driver Charles Leclerc is adding fashion designer to his resume as he will be introducing a capsule collection with Ferrari’s fashion line, Ferrari Style. In a short statement, Ferrari said it was collaborating with the Scuderia Ferrari HP F1 driver on an exclusive limited-edition collection of apparel, which would offer “a new...

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Fashion

Is Formula One fashion’s new playground?

The new Formula One season kicks off this weekend in Australia and it seems that the motorsport dominated by the likes of Lewis Hamilton and Charles Leclerc has captured the fashion world with everyone from luxury fashion houses to sportswear brands and high street names looking for a piece of the action. Once confined to a predominantly...

Fashion

Carl Friedrik signs licensing deal with F1 team Williams Racing

Premium travel goods brand Carl Friedrik has signed a two-year licensing deal with British Formula One team Williams Racing, which will see the brand launching a co-branded travel collection later this year. In a statement, Carl Friedrik said it will design a travel collection exclusively available in Williams Racing’s signature colour palette...

Fashion

Castore signs partnership with BWT Alpine Formula One team

Castore, the British performance sportswear brand and global supplier of sports apparel, has strengthened its presence in F1 and motorsport after signing a new partnership with the BWT Alpine Formula One team. As part of the deal, Castore will become the official team kit partner, supplying the teamwear and producing an official Alpine drive...

Fashion

Adidas replaces Puma as clothing partner of Mercedes-AMG Petronas F1

German sports giant Adidas will become a sponsor and clothing partner of Mercedes-AMG Petronas F1. The sponsorship deal is reportedly worth at least 30 million dollars, according to RacingNews365. Rumours that Adidas would replace Puma as the clothing partner of the Mercedes Formula 1 team began circulating this summer. The car brand confirmed...

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Business

LVMH signs 10-year partnership with F1

French luxury conglomerate LVMH Moët Hennessy Louis Vuitton has signed a 10-year partnership agreement with Formula 1 to become the motorsport’s global partner. The move comes as F1 prepares to celebrate its 75th anniversary in 2025 and will see several of LVMH’s Maisons involved in the partnership, including Louis Vuitton, Moët Hennessy and TAG...

Fashion

Levi’s unveils collaboration with McLaren Racing

Denim and fashion brand Levi’s has unveiled its debut collaborative collection with McLaren Racing celebrating heritage and innovation to coincide with this weekend’s F1 British Grand Prix. The Levi’s x McLaren Racing collection will be available worldwide from July 3 and features a racing jacket, racing suit, gloves, heritage trucker, heritage...

Fashion |In Pictures

Tommy Hilfiger and Mercedes-AMG F1 Team unveils collaboration with Clarence Ruth

Tommy Hilfiger has unveiled a limited-edition capsule collection in collaboration with Mercedes-AMG Petronas Formula One Team and New York City-based artist, author and designer Clarence Ruth. The 10-piece ready-to-wear collection sees emerging designer Ruth sharing his interpretation of Tommy Hilfiger’s’ signature prep with the bold innovation...

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Business

Charles Leclerc invests in Chrono24

Formula One driver Charles Leclerc has invested in Chrono24, the online marketplace for luxury watches, for an undisclosed amount, following in the footsteps of famed footballer Cristiano Ronaldo, who invested in 2023. Leclerc, who is second placed in this year's Formula One championship and just won his home race at the prestigious Monte Carlo...

Fashion

Puma and A$AP Rocky unveil motorsports-inspired collaborative collection

In continuation of the duo’s ongoing partnership, sportswear giant Puma and rapper A$AP Rocky have unveiled a new capsule collection dedicated to motorsports. Rocky, who was named the creative director of Puma’s Formula 1 deal, said in a release that the line was “all about giving fans the opportunity to have their own racing suit”, as reflected...

Fashion

New Era and McLaren Racing extend partnership

Sports and lifestyle brand New Era has announced a new multi-year partnership extension with F1’s McLaren Racing to “deepen and expand” their decade-long relationship. In a statement, New Era confirmed that as well as continuing as McLaren Racing’s official headwear partner, its branding will also be featured on the helmets of McLaren Formula 1...

Fashion |In Pictures

Reiss launches debut commercial collection with McLaren F1

Premium British retailer Reiss, which became the official travel kit partner of the McLaren Formula 1 team in May 2023, has unveiled its first commercial collection inspired by “elite performance at the heart of McLaren and the thrill of Formula 1”. Launching on February 16, the ‘Reiss x McLaren Formula 1’ collection will span menswear,...