FashionAndYou news and archive

Fashionandyou set to launch a mobile app

Leading flash fashion website, Fashionandyou.com, is ready to make fashion shopping more accessible to customers with the launch of its mobile app. The Android based application will be available for free and can be download on the Google play store. With roughly 160 million mobile internet users and with 15 percent smartphone penetration, India...

People

Fashionandyou announces new executive appointments

Gurgaon-based flash fashion ecommerce player Fashionandyou.com has announced new appointments in leadership positions for its apparel and non-apparel teams. Anurag Sharma has been brought on board as the Associate Vice President for sales and sourcing of the apparel category, while Shyam Katuri has also been appointed as Associate Vice President...

People

Fashionandyou announces two new appointments

Flash sales platform Fashionandyou has announced the appointment of Mahinder Narang as Vice President-Product Management while Sanjay Kumar takes charge of Engineering & Technology. IIT & ISB alumnus, Narang previously managed product development teams at Jabong, PropTiger and Yatra spearheading consumer internet, online product management and...

Retail

Turkish fashion brand Dogo enters India via e-commerce

Turkish fashion and accessories brand Dogo has followed the route many international brands are taking when it comes to entering the Indian market - e-commerce. The Istanbul-based company has entered into an exclusive tie-up with Indian fashion portal FashionAndYou. The Gurgaon-based e-commerce company has started selling Dogo's range of...

Retail

Turkey’s Koton enters India through Fashionandyou.com

Turkish fashion brand Koton’s Spring/Summer range is now available in India at a discounted rate. Ecommerce flash site Fashionandyou has brought the apparel label to India. The latest on offer includes men’s shirts and T-shirts line in classic shades of white, blue and grey. Koton, which has renewed its growth strategy, operates 260 stores in...

Apparel

Fashionandyou undertakes revamping exercise

Most e-commerce platforms are initiating various measures to remainin competition. While biggies like Flipkart and Amazon have gone way ahead of their rivals, flash sale site Fashionandyou, an e-commerce company incubated by Smile Group, is working on changing the look of its website by introducing new functionalities. After raising 10 million...

Apparel

FashionAndYou raises funding

E-commerce portal FashionAndYou has raised an additional round of funding from both new and existing investors. Founded in 2010 the portal has distribution centers in Gurgaon. This flash sales e-commerce company offers 15 new daily sales wherein one can find marquee brands at attractive price points. The company recently announced it has crossed...

Apparel

Fashionandyou bags funds through Series D round

As per media reports, Fashionandyou, owned by the Smile Group offering luxury brands and designer apparel at discounted rates, has raised funding through Series D round. The latest fund raising has been led by Chinese discount retail specialist VIPshop’s investment arm. Existing investors Norwest Venture Partners and Intel Capital also...

Apparel

Aasheesh Mediratta is the new CEO of Fashionandyou

Fashionandyou.com, a flash sales site of the Delhi-based Smile Group, has promoted Aasheesh Mediratta to the role of CEO. He has been with the company since 2010 and was working as director of sales till now. The appointment has been announced after Abhishek Goyal, the former CEO of Fashionandyou who quit a month back. Mediratta has over 12...

Apparel

E-retailers woo female shoppers with offers

Taking a cue from increasing interest of female shoppers in online retail, e-commerce platforms are creating exclusive perks for women. This includes women-only platforms, virtual trial rooms, celebrity endorsements and easy return policies to make them loyal visitors to the portals. The e-commerce boom is certainly boosting hopes of e-retailers...

Fashion

E-commerce boosting apparel sales

The e-commerce business has brought a revolution in the shopping model of India. While the online apparel category continues to top the list of high performers in e-commerce, a study by Technopak Advisors, a consulting firm, reveals this segment will now grow almost ten-fold to nearly Rs 7,000 crores by 2015 pushed by Gen Z who already number...

Apparel

Luxury at your doorstep

Buying luxury and premium brand of clothes and accessories has become easier in India. An online private shopping club ‘Fashion and You’ now brings premium brands through sales at special members-only prices to customer’s doorstep. It has sales running for a limited period of 24 to 72 hours and offers multiple payment options including cash with...