Good American news and archive

Good American continues retail expansion at Macy’s

Good American, the fashion and denim brand co-founded by Khloé Kardashian and Emma Grede, is continuing its retail expansion with American retailer Macy’s. This spring, Good American will launch at 36 Macy’s stores across the US to expand the retailer’s denim offerings. This will expand to 79 stores from autumn 2025. The Good American collection...

People

Good American names Paul Griffin president

Good American, the denim-focused brand co-founded by Khloé Kardashian, has appointed Paul Griffin to the role of president. Griffin confirmed the news in a post on LinkedIn, where he said he was “looking forward to leading the team in the next chapters of growth across DTC, wholesale and retail, both domestically and internationally”. He joins...

Retail

Good American opens first-ever retail store in LA

Khloé Kardashian’s Good American has opened its first-ever retail store in Westfield Century City Mall, Los Angeles, as it looks beyond its existing direct-to-consumer presence and wholesale partnerships. Plans for the store were first unveiled back in August 2022, when it was described as a space that would “flip the traditional retail model on...

Fashion

Good American to launch on H&M.com in Sweden and Germany

Good American, the fully inclusive fashion brand co-founded by Khloe Kardashian and Emma Grede, is launching on H&M.com in Sweden and Germany as part of the retailer’s ‘H&M with Friends’ concept, with more territories expected to be announced in 2023. The ‘H&M with Friends’ concept is the retailer’s multi-brand destination and will offer...

Fashion

Good American launches open casting call in London

Good American, the jeans company founded by reality personality Khloe Kardashian and British entrepreneur Emma Grede, is to hold an open casting call in London. It will be the company’s 5th annual open casting, a marketing initiative it says represents the brand and its values of diversity, and part of its mission to make the fashion industry...

Retail

Good American to open its first store in Los Angeles

Good American, the inclusive fashion brand co-founded by Khloe Kardashian and Emma Grede, has announced it will open its first physical flagship store at Westfield Century City in Los Angeles. Slated to open in Q1 of 2023, the Good America store will mark the brand’s first foray into physical retail as it looks to expand on its existing...

Fashion

Zara collaborates with Good American on US capsule and pop-up

Spanish fashion chain Zara has revealed a new collaboration with Good American, a clothing brand co-founded by reality star Khloé Kardashian, in the form of a size inclusive capsule for the US market. The collaboration combines the Inditex-owned brand’s garment manufacturing chain with Good American’s status as a B Corp company, resulting in a...

Member

Business

Good American becomes B Corp certified

Denim brand Good American has announced it has achieved B Corporation certification, presenting confirmation of its commitment to social and environmental initiatives throughout its organisation. Founded in 2016 by Khloe Kardashian, the company has had an ongoing focus on promoting body positivity through size-inclusive denim products, with...

Fashion

Good American moves into maternity jeans for women

Good American recently has decided to move into a new territory of clothing. The Los Angeles-based brand just confirmed a new maternity line called Good Mama. As one of the co-founders, Khloe Kardashian, is currently pregnant, the new line seems to be a smooth transition for the label. The maternity offerings will be officially available on the...