Liberty news and archive

Liberty bets on own-brand products to bolster sales

British retailer Liberty is reportedly eyeing an expansion of its own-brand products ahead of plans that could potentially see the opening of dedicated stand-alone stores. Evidence of such efforts could soon be seen in the launch of a full beauty offering, according to the Financial Times, which will run alongside its existing own-brand...

Fashion

Farm Rio transforms Liberty's atrium into a colourful jungle

One could be forgiven for mistaking Liberty for a jungle. The iconic London department store has partnered with Farm Rio, Brazil's beloved fashion and lifestyle brand, transforming the building’s atrium with an immersive display of a 12-meter tree. The tree, as well the beautifully merchandised windows, symbolise Brazil's biodiversity and the...

Fashion |Interview Featured

Liberty womenswear buyer: ‘I am expecting customers to look for slightly more muted pieces’

Since its opening in 1875, Liberty in London's West End has been one of the first and most prestigious locations for fashion and luxury goods of all kinds. The department store, in its majestic Tudor building, is known for its close connection to art and design, as well as its in-house design studio where Liberty’s bold and floral print fabrics...

Retail

Farm Rio launches pop-up in Liberty

Brazilian fashion and lifestyle brand Farm Rio has launched its first physical space in London with a pop-up store in department store Liberty. The opening is a continuation of Farm Rio’s global expansion strategy and follows its takeover at Paris’ Le Bon Marché. Its UK pop-up in Liberty is open until August 8 and aims to showcase the brand’s...

Retail

Auree continues wholesale expansion with Liberty

British contemporary jewellery brand Auree is continuing its wholesale expansion with the launch of a curated edit online at London-based department store Liberty. All the Auree pieces selected by Liberty can be mixed, matched and layered together, and include multi-gemstone bracelets and necklaces, drop gem and disc earrings and hoops set with...

Fashion Featured

Teatum Jones launches ‘Zero Waste’ initiative with Liberty fabrics

London-based Teatum Jones, which showcased at Copenhagen Fashion Week as part of the Zalando Sustainability Awardshowcase, unveiled its Re-Love | Global Womanhood 2022 collection featuring archival stock, “imperfect and forgotten” Liberty fabrics and damaged tailoring fabrics from British woollen mills. “As per our Pillar #6 ‘A Slower Approach...

Business

Liberty looks to expand its reach in China with Secoo exhibition

British department store Liberty is looking to raise brand awareness in China with a two-week offline exhibition in partnership with Secoo, a leading online luxury retailer in China. The ‘Meet Spring, Meet Liberty’ exhibition in Beijing kicked off on March 8 and aims to allow Chinese consumers to experience and better understand the 146-year-old...

Fashion Featured

At Gucci, the pendulum swings both ways

The higher you lift a pendulum in one direction, the more powerful the swing to the other side. It’s an easy metaphor to relay, as is liking one side more than the other, or trying to control the swing, or the notion of resistance. At Gucci’s first stand alone menswear show in Milan on Tuesday, a nonlinear perspective of masculinity was arranged...

Retail

Liberty footwear aims to double turnover by 2022, chalks out growth strategy

The 65-year old footwear brand Liberty Footwear plans to double its revenue in the next three years. It aims to reach a turnover of Rs 1,000 crore by 2022. The brand’s revenue in the financial year 2018 (FY18) was Rs 551 crore and has been in this range for the two corresponding previous years. The firms' sales were Rs 520 crore in FY17 and Rs...

Retail

Liberty eyes aggressive retail expansion across India

Footwear major Liberty Shoes *plans to aggressively expand presence across India. The brand with a presence through over 500 franchise outlets is looking at reaching out to major metros and Tier II, III cities as well the Northeastern region. The company aims to be present across states like New Delhi, Haryana, Himachal Pradesh, Jammu and...

Retail

Liberty partners with Disney to launch ‘Avengers’ in India

Leading footwear company Liberty has partnered America’s Disney to launch a new footwear brand under Disney’s Avenger animation series. With this joint venture, both Disney and Liberty would jointly promote Avengers targeted at children and young customers. The collection would be launched in March this year. Haryana-based Liberty Shoes plans to...

Apparel

Liberty aims for Rs 1,000 cr turnover by 2017

Footwear company Liberty is undertaking brand repositioning with an aim of making it more fashionable and trendy. The companyis targeting a turnover of Rs 1,000 crores by 2017. Meanwhile Liberty is eyeing up to 25 percent growth and a turnover of Rs 650 crores this fiscal. Liberty is making its product more trendy and fashionable and after two...