Licensing news and archive

Authentic secures Aus and NZ licensee deal for Champion

Authentic Brands Group, the new owner of Champion, has appointed Brand Collective as the new licensing partner of the sportswear label in Australia and New Zealand. Australia-based Brand Collective currently serves as the operating partner to brands such as Canada Goose, Clarks, Hush Puppies and Authentic-owned Reebok, while further owning the...

Business

Sosandar to expand into homeware through Next licensing deal

Womenswear brand Sosandar is expanding its reach and stepping into the homeware market through a new licensing agreement with British retail giant Next. The deal expands on the duo’s already existing relationship, through which Next continues to stock Sosandar’s clothing range where it has seen a reported “success”, according to this latest...

Fashion

Sanctuary Clothing signs licensing partnership with Li & Fung

Contemporary apparel brand Sanctuary Clothing is expanding its denim category after signing a licensing agreement with Hong Kong-based supply chain solutions partner Li & Fung Limited. The licensing partnership will see Sanctuary launching a new line of women’s premium denim, which will be produced and distributed by Li & Fung. The new premium...

Fashion

Chubbies names George Kittle as creative director of football

American casualwear brand Chubbies, which describes itself as the weekend-centric lifestyle apparel brand within the Solo Brands portfolio, is launching licensed NFL apparel with San Francisco 49ers tight end George Kittle as creative director. In a statement, Chubbies said it is expansion into sports-inspired apparel with the NFL will be led by...

Business

Superdry and Next partner on kidswear licence

Superdry has secured a new licensing agreement with British retailer Next that will see the launch of the brand’s first kidswear collection. The line is to become available via Next’s own e-commerce platform and in select stores, according to Drapers, which initially reported the news. As part of the deal, Next will manufacture and distribute a...

Business

Deichmann shows interest in footwear trademark rights of bankrupt Esprit

Shoe store chain Deichmann is interested in the brand rights for shoes of the bankrupt fashion brand Esprit. The company confirmed this to a German press agency. "The offer concerns only brand rights and no operational business interests of the company," a spokesperson shared. According to its own statements, Deichmann has been working with...

Fashion

Wrangler to launch kidswear with Brand Machine Group

Denim brand Wrangler has announced a partnership with licensing house Brand Machine Group (BMG) to launch an exclusive kidswear line from autumn/winter 2024. In a statement, Wrangler said it would leverage BMG's expertise in design and production to launch a refreshed childrenswear collection that blends its iconic Western style with...

Fashion |Beauty

Esquire launches debut men’s fragrances with Michael Malul

Men’s media brand Esquire has launched its first-ever fragrance line in collaboration with fragrance house Michael Malul, facilitated by licensing agency IMG. The four new fragrances pay homage to Esquire's rich literary history and notable contributors, from F. Scott Fitzgerald and E. E. Cummings to new journalism legends like Tom Wolfe and the...

BusinessFeatured

Authentic announces new licensees for Ted Baker to relaunch in the US and Canada

Authentic Brands Group (Authentic), the global brand development, entertainment and marketing platform has announced foundational licensing partners for Ted Baker to secure the future of the British fashion brand in the US and Canada. Authentic, which owns the Ted Baker intellectual property, has signed licensing agreements with United Legwear &...

Business

Skechers expands legwear distribution deal to the UK and Europe

Footwear and apparel brand Skechers has expanded its 20-year legwear licensing partnership with New York-based designer, manufacturer, and distributor of legwear, apparel, and accessories, United Legwear & Apparel Co. (ULAC), to include distribution in the UK and European Union. The license will be managed in these two added territories through...

Fashion

NHL signs new partnership with New Era Cap

The National Hockey League (NHL) has signed a multi-year deal with sports and lifestyle brand New Era Cap to produce and distribute headwear and apparel for the league globally. The agreement, which covers all 32 NHL teams, begins with the upcoming 2024-25 season. Christopher H. Koch, chief executive officer of New Era, said in a statement:...

Fashion