Licensing news and archive

Umbro secures new licensing partners ahead of 2026 relaunch

Sportswear brand Umbro is moving closer to its 2026 relaunch. The Manchester label’s parent company, Iconix International, has announced a slew of new partnerships intended to grow its apparel offering across the US and Canada. Among them, Isaac Morris Ltd. has been named the brand’s exclusive apparel partner for the two regions, starting 2026....

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Callaway to debut premium line under extended Topgolf and Perry Ellis deal

Topgolf Callaway Brands Corp has extended its licensing agreement with Perry Ellis International for Callaway, which will see the golf apparel label venture into premium wear and embark on a new phase of global expansion. Under the amended multi-year deal, first signed in 2009, the collaboration with Perry Ellis will now continue through...

Fashion

Marquee Brands to expand Isotoner with Sunwin Global Industry

Marquee Brands, which owns brands including Laura Ashley and Ben Sherman, has announced a new partnership with Sunwin Global Industry to accelerate Isotoner’s expansion into new lifestyle categories as it looks to evolve “comfort into a true lifestyle”. Isotoner, known for its slippers, socks and cold-weather accessories, will work with Sunwin...

Fashion

New Era strengthens ties with F1 with Atlassian Williams Racing

British F1 team Atlassian Williams Racing has signed a multi-year partnership with American lifestyle apparel and headwear brand New Era, starting from the 2026 Formula 1 season. The move will see New Era designing and producing a full range of apparel, headwear, and accessories for the entire team, drivers, and fans, replacing Atlassian...

Fashion |In Pictures

Crocs signs multi-year licensing deal with the NFL

Comfort footwear brand Crocs has inked a new multi-year licensing agreement with the National Football League (NFL) to release the first-ever NFL team-inspired Crocs footwear and Jibbitz charms collection. Launching during the 2025 NFL season, the initial collection will feature products designed to “capture the passion and personality of NFL...

Fashion

Johnnie-O launches NFL fan gear through new licensing deal

American premium lifestyle brand Johnnie-O, founded in 2005 by John O'Donnell in Santa Monica, California, has signed a licensing deal with the National Football League (NFL) to develop fan gear for all 32 teams. The preppy-inspired brand, known for blending East Coast classics with West Coast casual, will create a curated collection for men and...

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Licensing showdown: PVH and G-III feud escalates over high-stakes legal clash

Tensions between PVH and G-III are escalating. The latest twist in the ongoing dispute between the two US fashion giants: PVH is countersuitng and has filed a motion to dismiss G-III’s lawsuit, doubling down on its insistence that it did not breach a contract, as its disgruntled partner had initially claimed. While hostility between the duo has...

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Business|Beauty

Longchamp signs fragrance license with Interparfums SA

French fashion and accessories label Longchamp has signed a fragrance licensing deal with Interparfums SA, a subsidiary of Interparfums, Inc. The agreement will run until December 31, 2036, and will see Interparfums responsible for the creation, development, production, and distribution of Longchamp perfumes in the accessories brand’s points of...

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Ellesse is returning to the US market with a new licensing partner

Italian sportswear brand Ellesse, owned by British sports, outdoor and lifestyle group Pentland Brands, is returning to the US with a new licensing agreement, with a focus on the brand’s tennis and ski collections. Pentland Brands has signed a long-term licensing partnership with The Iconic Brand Corporation (TIBC), a new company spearheaded by...

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Safilo becomes eyewear licensing partner of Victoria Beckham

Italian eyewear group Safilo and Victoria Beckham, creative director and founder of the eponymous fashion label, have signed a new licensing deal. The ten-year agreement covers the development, production and distribution of Victoria Beckham eyewear collections, and runs until the end of December 2035. The entire product line, which includes...

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WHP Global strikes up licensing deal to bring Vera Wang contemporary line to UK and Europe

WHP Global has signed a new licensing deal for Vera Wang that will see the launch of an “advanced contemporary” ready-to-wear line across the UK and Europe. The New York-based brand management firm has struck up the deal with the Batra Group, which has just launched its new luxury division. The agreement, initially reported on by WWD, marks the...

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Mothercare secures licensing agreement with Ebebek in Turkey

Mothercare is set to expand in Turkey, where it has struck up a new licensing deal with local retail giant Ebebek Mağazacılık A.Ş. With this, Ebebek has been granted the exclusive right to use the Mothercare brand in the region for products designed and sourced by either itself or Mothercare. The 10-year deal gives Mothercare the additional...