Longchamp news and archive

Longchamp to launch immersive pop-ups this September

French luxury fashion brand Longchamp is going on tour, opening seven pop-up installations across Europe and Asia, kicking off with London from September 5 to 7. The ‘Energy by Longchamp’ campaign will unveil seven innovative concepts in London, Paris, Taipei, Shanghai, Kyoto, Hong Kong and Seoul that promise to provide “unique experiences that...

Retail

Longchamp opens pop-up at Harrods with exclusive lines

French luxury brand Longchamp has opened a pop-up at department store Harrods in London, featuring two exclusive bags and a specially curated ready-to-wear capsule selected by creative director Sophie Delafontaine. The pop-up will run until January 25, and Longchamp has transformed Harrods’ Crescent Windows space (beside door six on the ground...

Fashion

Longchamp launches circular handbags with end-of-roll canvas

French accessories maker Longchamp is repurposing end-of-roll and leftover stock to create new handbags. The luxury bag purveyor is reusing the canvas fabric from its archives to create Le Pliage Re-Play, a new style available in three formats. The colourful shapes come in a vertical tote, a small shoulder bag, and a belt bag – each combining...

People

Longchamp president Philippe Cassegrain dies aged 83

Philippe Cassegrain, the president of leather goods manufacturer Longchamp, has died at the age of 83, the group announced in a press release, seen by agency AFP. Cassegrain, who worked at Longchamp for 60 years, died from Covid-19, according to the press release. During his career, he designed the famous Le Pliage bag in 1993, which became one...

Fashion Featured

Weekend highlights from New York Fashion Week

Celebrities, capes and car parts: AFP rounds up the best shows from Saturday and Sunday of New York Fashion Week. Tory Burch Actresses Julianne Moore and Lucy Liu, and Vogue editor-in-chief Anna Wintour sat front row as Tory Burch showcased floral patterns inspired by Turkish, English and French porcelain on Sunday. The fall-winter 2020...

Video

Video: Longchamp's LGP Party with Kendall Jenner

"Bonjour Kendall Jenner! Delighted to have you in Paris with us," Longchamp said on its YouTube Channel. Source: Longchamp, YouTube.

Fashion Featured

At New York Fashion Week, next autumn looks sexy and colorful

Over the weekend, from Los Angeles to London, the showbiz A-list strutted their stuff on red carpets for the Grammys and Britain's Bafta film awards. Halfway between in New York, the style glitterati lined catwalks to preview the trends for next autumn and winter. The short answer? Lots of bright color and lots of sex appeal. Here are some...

Fashion Featured

Longchamp makes New York debut to celebrate 70 years

Longchamp decamped across the Atlantic on Saturday to make their New York Fashion Week debut and celebrate their 70th anniversary by looking to the future, fronted by new brand ambassador Kendall Jenner. Guests were invited to the World Trade Center, where the Manhattan skyline provided a dazzling backdrop to a collection summed up as 1970s...

Business|INTERVIEW Featured

Marchon Eyewear: exceeding objectives and expanding licences

Recent months have been busy for United States-based manufacturer and distributor of eyewear and sunglasses, Marchon Eyewear as it renewed several licences and expanded its portfolio by signing a licensing agreement with both DKNY and Donna Karan New York. According to Nicola Zotta, President and Chief Executive Officer of Marchon has exceeded...

Retail

Longchamp to open boutique in New York

Parisian brand Longchamp is planting more roots on the East Coast. The label is set to open a new brick-and-mortar bowing on Fifth Avenue in New York. The new store will boast 4,000 square feet and will have both an upper and lower level. According to The Cut, Longchamp hired on French Artist Remed in order to vamp up the store aesthetically....

Retail

French luxury label Longchamp plans six stores in India

Over the next 3-4 years, French luxury leather goods brand Longchamp is planning to open up to six stores in India, its CEO Jean Cassegrain disclosed. It may be remembered that with the announcement of its entry into India last month, the company launched its first store in New Delhi. DOIT Retail Brands represents the master franchise rights for...

Retail

French luxury leather brand Longchamp forays in India

French luxury leather goods brand Longchamp will be foraying in India with its first store opening in New Delhi. Longchamp will be franchised in India through DOIT Retail Brands, which has bagged the master franchise. Longchamp already has a loyal following in India and that’s the reason it was looking around for an Indian partner. Radha Kapoor,...