Madura Fashion & Lifestyle news and archive

KVIC issues a legal notice to Madura for use of the trade name ‘Khadi’

Khadi and Village Industries Commission (KVIC) has sent a legal notice to Aditya Birla Group’s Madura Fashion & Lifestyle to stop using its trade name ‘khadi’ without permission. It has asked Madura to reply within 15 days of the receipt of the notice. The notice was given after an advertisement by the company came out in a national daily last...

Retail

Madura F&L to launch e-platform for Collective

Aditya Birla Group-owned Madura Fashion & Lifestyle aims to take advantage of the consumers’ growing interest in online shopping. The company would soon launch an online platform for Collective, its multi-brand super premium retail concept. Madura plans to reach out to the luxury seeking audience by selling iconic high-fashion brands such as...

Business

Madura F&L to develop greenfield garment unit in Odisha

Madura Fashion & Lifestyle, a part of Aditya Birla Group plans to establish a greenfield garment manufacturing unit in Odisha. It has finalized six to eight acres of developed land in Mancheswar industrial area in the city along with other incentive and concessions for developing the facility. The largest player in premium branded apparel...

Apparel

Birla eyes stake sell after demerging Madura

The buzz in the media is that the Aditya Birla Group has directed Standard Chartered Bank to divest 25 percent stake in a new retail company to be formed by merging Madura Fashion & Lifestyle, Pantaloons and More Supermarkets. It is learnt that the company plans to raise 500 million dollars (over Rs 3,000 crores), seeking a valuation of 2.5-3...

Apparel

Louis Philippe on retail expansion drive

After receiving an encouraging response to its denim brand LP Jeans launched last year, Louis Philippe has plans to open exclusive stores of the label. It is looking at opening ten exclusive LP Jeans stores this year and about thirty odd stores over next three years. Part of the Madura Fashion & Lifestyle stable, Louis Philippe contributes 30...

Fashion

Van Heusen focuses on non-apparel segment, Tier II cities

Van Heusen the popular brand from Madura Fashion & Lifestyle’s stable is looking at spreading its footprint in Tier II cities while focusing on non-apparels range. With a turnover at Rs 1,000 crores, the company aims to keep above the industry growth rate for the next five years. Vinay Bhopatkar, Brand Head, Van Heusen explains, “Festive season...

Fashion

Louis Philippe unveils fresh styles for new seasons

Growing by impressive 30 percent a year and aiming to achieve a revenue target of Rs 1400 crores by March 2014, men’s fashion and lifestyle brand Louis Philippe from the Madura Fashion & Lifestyle stable has already added footwear and accessories to its product portfolio. The brand recently launched its Autumn/Winter 2013 and also Spring/Summer...

Apparel

Madura Garments to ramp up retail presence

Madura Garmnets’ super-premium lifestyle retail chain ‘The Collective’ is planning to expand its retail network by adding around 15 stores in the next one year. The company’s eighth store would soon be opened in Chennai followed by stores in Hyderabad, Kolkata, Noida, New Delhi and Mumbai. Exploring Tier II and Tier III towns like Kochi is also...

Apparel

Van Heusen targets 20 percent growth this fiscal

Madura Fashion and Lifestyle's premium brand Van Heusen is targeting up to 20 percent increase in its turnover in the current financial year on the back of network expansion and new product lines. In order to support the growth, Van Heusen will focus on new categories and plans to open 10 exclusive womenswear outlets and 4-5 accessories only...

Apparel

Madura targets 20 'The Collective' outlets by 2015

Aiming for a bigger share of luxury market, Aditya Birla Group firm Madura Fashion & Lifestyle plans to expand the reach of its multi-brand retail chain 'The Collective' by almost three times. It plans to invest over Rs 100 crores by 2015 on this venture. The company is looking to increase the number of 'The Collective' outlets to over 20 from...

Fashion

Now big brands ride the e-commerce wave

Established brick and mortar retailers of consumer brands, especially apparel and accessory brands, such as Puma, Nike and Wrangler are witnessing a big jump in revenues earned through online sales. Interestingly, the rise in purchases was seen mostly in smaller towns and cities with consumers paying the full price for products. This puts at...

Apparel

Madura Fashion gets ISO 27001 certification

Madura Fashion and Lifestyle (Madura F&L), a division of Aditya Birla Nuvo, one of India's fastest growing branded apparel companies and a premium lifestyle player in the retail sector, has received ISO 27001 certification covering all of its factories, warehouse and regional and corporate offices across all functions. ISO 27001 is an...