Max news and archive

Walt Disney’s Frozen collection launched in India

Pantaloon has launched a special Frozen collection for toddler and junior girls which includes printed joggers, leggings, sweatshirts and sweater dresses with interactive prints, fancy sequins and appliques and footwear featuring the film’s characters. Its new range for toddler and junior girls captures the movie’s essence and allows the little...

Retail

Max unveiled its kids festival 2018

Following a tradition of hosting Kids Festival at stores every year during the vacation time, Max has recently showcased its Kids Festival 2018 through VM representations. The VM schemes used life-sized frames, animal cutouts, bulb-studded star cutouts, carnival canopies and a splash of bright colours. Life-sized kids’ frames with flickering...

Retail

Vibrant colors mark Max’s S/S range

Max has unveiled its spring/summer 2017 collection. Imperial blue, barbados cherry red are the dominant colors of the season. The season shows off an eclectic range of trends - ruffle details, asymmetrical hem lines, engineered appliques, natural hues, inflated silhouettes and oversized proportions. The assortment expresses a richly detailed...

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Business

Currency deomonetisation hits apparel retail

Just when the retail industry was celebrating a good festival season this year after two years of dull growth, came the currency impact. Mid-segment fashion retail chain, Max Retail, for instance, has witnessed a 15 per cent dip in sales recently since the currency demonetisation. For Max, 30 per cent of sales happen through cash payments....

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Business

Fusion ethnic wear gets a boost with growing demand

With festivities around the corner, ethnic wear market has been attracting crowds. Not only this fusion ethnic wear has become a preferred festive dressing—women sporting Indian-style pantsuits and men, sharply cut Nehru jackets. According to a Technopak report, ‘Understanding India’s Ethnicwear Market’, the size of the Indian ethnic wear market...

Retail

Max Fashion to enter e-commerce in January 2016

Max Fashion is seeking to enter the e-commerce segment with its group-led online platform. The online channel, landmarkshops.in, will go live next month, which is January 2016. Part of the Dubai-based corporation, Landmark Group, Max Fashion is present in brick-and-mortar stores and has a turnover of Rs 1,800 crores. The company plans to open...

Retail

Max to upgrade stores

Landmark Group-owned value fashion brand Max Value fashion is on a retail expansion spree. The chain plans to open at least one store every two weeks for the next three years. At this rate the brand will unveil close to 80 stores by the end of 2018. Meanwhile Max Fashion’s top 30 stores in the country, like its recently launched outlet in Noida,...

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Fashion

New Age Indian men fuel demand for trendy ethnics

Ethnic wear may form a small part of overall men’s wear segment, but demand is rising steadily. And this has increased brand play in the segment. Men’s ethnics market is seeing a flux of brands making an entry and each is luring consumers with its creativity, designs and offerings. Stylish ethnics for modern men Ethnic wear has always been in...

Apparel

FBB ropes in Shikhar Dhawan, will focus on smaller stores

With the aim of boosting its fashion business, Fashion Big Bazaar (FBB) has signed cricketing sensation Shikhar Dhawan for a new campaign. The campaign under Kishore Biyani's flagship clothing brand will replace the earlier, ‘Desh badla, bhesh badlo’ (new attire for a new nation) campaign featuring cricketer M S Dhoni and actor Asin. The new...

Apparel

Lifestyle sees a spurt in sales growth

Lifestyle International, which owns the eponymous department stores, apparel retailer Max and home furnishings and furniture seller Home Centre reported an increase in sales. As per Kabir Lumba, Managing Director, this year, the company reported a strong double-digit increase in same-store sales. Last year same-store sales had dropped to single...

Apparel

Max to increase store count

Max Fashions, which is best known for its affordable fashion for women consumers, is aggressively expanding its distribution network. Out of the 80 stores it has, 18 are franchise stores. It’s looking to expand to five or six cities in each state, and is opening one new store every 20 days. The retailer is also teaming up with e-retailers such...

Apparel

Max adds another store in Chennai

Max has launched new store in Chennai. With this launch Max now has over 60 stores in 35 cities and plan to cross the 100 mark by the end of 2013. Recently he had launched a new prêt collection called ‘Runway by Max’ inspired by Miss India pageant. The new line of high fashion for young women is inspired by Miss India has been created specially...