MTV news and archive

Umbro launches debut collection with MTV

British sports brand Umbro has launched a new partnership with music video channel MTV with a debut collection celebrating the rise of Acid House in the late 1980s and early 1990s. The Umbro x MTV collection for spring/summer 2023 is a nod to club culture, Acid House and the oversized and androgynous aesthetic of the era, lovely referred to as ‘...

Fashion Featured

BFC and MTV launch ‘Music Meets Fashion’ competition

The British Fashion Council and MTV launched a new fashion design competition aimed at fashion students from the UK and select international design colleges to design a line inspired by MTV that merges music, fashion and sustainability. Announced during London Fashion Week, in collaboration with Iceberg and River Island, the ‘Music Meets Fashion...

Retail

Paytm Mall ventures into offline space with maiden store in Delhi

As Alibaba backed Paytm Mall is planning to launch a physical store in India. The online shopping platform will launch a brick-and-mortar store co-branded with Red Tape shoes in Delhi, where customers can walk in, scan product barcodes, browse and make purchases via its mobile app. Paytm has been trying every movement to establish a faithful...

Retail

MTV and lingerie brand Candyskin team up for new collection

MTV India will release its bravest numbers yet, lending its brand name to intimate wear such as Candyskin, a premium lingerie brand for women, by women, which is launching its range of bras, through a licensing tie-up with MTV. The goal behind this collaboration is to optimise Candyskin’s future sales by reaching the masses. The collection is...

Apparel

Mochi launches MTV Roadies footwear

Mochi has teamed up with MTV to launch exclusive ‘MTV Roadies shoes’ at its stores. The range is designed by the Roadies duo, Bani and Rannvijay. The shoes are designed keeping comfort and the ‘right’ attitude in mind. The concept of Roadies has been translated through the shoe designs. Commenting on the collection, Alisha Malik, Brand Manager,...

Apparel

MTV, Crusoe launch 'Roadies' innerwear

MTV in a licensing agreement with Crusoe announced the launch of its ‘Roadies’ range of innerwear. The range is available in about 50 styles at more than 1,000 retail points, across India, including large format stores, MBO’s, its own EBO’s and through company’s website. ‘MTV Roadies Men’s Innerwear by Crusoe’ has been designed in such a way...

Apparel

Woodland, MTV start green campaign

Woodland, as a leading manufacturer and retailer of outdoor wear and footwea r with a focus on preserving the environment has tied up with MTV to bring about an innovative concept called -- Eco-Lution. This one-of-its kind virtual campaign aims to point out the importance of a green clean environment and encourage the youth to plant trees and...