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Obermeyer names new CEO to drive brand evolution

American ski and outdoorwear brand Sport Obermeyer, founded in Aspen in 1947, has named Kris Kuster as its new chief executive officer as the brand targets a new vision for women and year-round expansion. Kuster, formerly chief executive officer of Mammut Sports Group AG and X-Bionic, succeeds Obermeyer’s founder, Klaus Obermeyer, who is the...

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Fashion

Digital Exploration : How Web3 Aims to Disrupt the Future of Active + Outdoor Markets

As we join together and embark on this unprecedented future of a post-present-post-pandemic lifestyle mixed alongside global unrest and climate emergencies— it is clear that we need to move forward in a way that better serves our collective future. Consumers are looking towards inventive and creative ways in which brands can integrate technology...

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