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Asos confirms India entry with Reliance Retail partnership

Following heightened media speculation, British e-tailer Asos has now confirmed that it will be entering the Indian market through a new long-term partnership with the country’s Reliance Retail. With the deal, Reliance Retail will serve as the exclusive retail partner for Asos across all online and offline channels in India. It has been tasked...

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BusinessFeatured

Superdry to accelerate growth in India with Reliance Brands

British retailer Superdry has signed an IP joint venture agreement with India’s Reliance Brands Holding UK (RBUK) for the sale of its South Asia intellectual property assets, including the Superdry brand and related trademarks in India, Sri Lanka, and Bangladesh. In a statement, struggling Superdry said that RBUK, which is held by Reliance...

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