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Shein's global supply chain to include India-made apparel

In a new strategic partnership with Reliance Retail, the e-commerce company Shein is planning to significantly expand its manufacturing network in India. According to a Times of India (TOI) report, the collaboration aims to begin international sales of Shein-branded apparel produced in India within the next six to 12 months. This initiative was...

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Superdry to accelerate growth in India with Reliance Brands

British retailer Superdry has signed an IP joint venture agreement with India’s Reliance Brands Holding UK (RBUK) for the sale of its South Asia intellectual property assets, including the Superdry brand and related trademarks in India, Sri Lanka, and Bangladesh. In a statement, struggling Superdry said that RBUK, which is held by Reliance...

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