Skechers news and archive

Skechers launches debut Proto hologram retail experience in Los Angeles

Footwear and apparel brand Skechers has launched its debut permanent proto hologram retail experience at its Manhattan Beach store in Los Angeles. The experience sees Skechers brand ambassador Howie Mandel ‘brought to life’ via an interactive, immersive 3D hologram installation. Said to be among the first permanent proto-hologram installations...

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Kartik Aaryan and Ananya Pandey groove to the beats in the latest Skechers hotshots campaign

From campus corridors to concert crowds, the HotShots range blends all-day comfort with bold style — moving to the rhythm of young India. Credits: SKECHERS Skechers, The Comfort Technology Company™, announces the launch of HotShots, a lifestyle sneaker crafted for a generation that refuses to stand still. Designed to keep pace with everyday...

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Skechers launches debut cricket footwear line in the UK

US sneaker brand Skechers has launched its first-ever cricket footwear collection in the UK. The collection launch, which follows on from the inaugural introduction in India, sees the brand bring its Skechers cricket elite style to players of all levels in the UK. The collection is said to have been developed using insights and feedback from...

FashionPress Release

Skechers continues championship journey with Mumbai Indians

Skechers, The Comfort Technology Company®, begins a third consecutive season with the Mumbai Indians as the defending champions embark on the 2026 cricket season in the India Women’s T20 League. Following the championship season in 2025, the Mumbai Indians Women’s team returns to the field carrying a legacy of excellence, resilience and a...

FashionPress Release

Skechers Ambassadors Kartik Aaryan and Ananya Panday join the 6th Walkathon

Skechers, The Comfort Technology Company® and a global leader in performance and lifestyle footwear and apparel, successfully concluded the 6th edition of the Skechers Walkathon at Inorbit Mall, Malad, Mumbai. Bollywood stars and Skechers Brand Ambassadors Kartik Aaryan and Ananya Panday joined thousands of fitness enthusiasts at the event,...

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Skechers goes private: 3G Capital completes acquisition

Skechers U.S.A., Inc., the world's third-largest footwear company, has been acquired in a 9 billion dollars go-private deal with Brazilian private equity firm 3G Capital. The acquisition, which was first announced on May 5, 2025, has been completed, and as a result, Skechers' shares will no longer be traded on the NYSE as of September 12. The...

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Skechers and 3G get regulatory stamp of approval for acquisition

3G Capital Partners has officially received all the necessary regulatory approvals in order to finalise its acquisition of footwear brand Skechers U.S.A., Inc. On receipt of the green light, the duo are now anticipating the 9.4 billion dollar transaction to close September 12. The deal is currently still subject to the satisfaction of customary...

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Kizik brings legal dispute with Skechers to Europe

HandsFree Labs (HFL), the parent company of Kizik, has extended its legal dispute with Skechers USA to Europe, where it has now filed a trademark infringement complaint with the Unified Patent Court in Munich, Germany. In the complaint, issued by Fast IP, LLC – the intellectual property (IP) holding company of HFL – and seen by WWD, a disputed...

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Skechers remains on growth course in second quarter

Footwear retailer Skechers USA Inc. achieved strong revenue and profit growth in the second quarter of the 2025 fiscal year. According to an interim report published on Friday, the company, which is about to be acquired by financial investor 3G Capital, generated revenue of 2.44 billion dollars in the months from April to June. This represented...

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Skechers: Why a sneaker brand without cult status is worth 9.4 billion dollars

If the announced sale of the US sneaker brand Skechers does indeed go through in the third quarter of this year, this deal will go down in history as the largest transaction to date in the sneaker market. Why is Skechers so interesting? Not 'cool', but the third largest sneaker brand in the world First things first: with global annual revenue of...

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Skechers responds to Kizik’s ‘baseless’ lawsuit

Footwear giant Skechers USA has said it plans to “vigorously defend the patent suit” launched against it by HandsFree Lab (HFL), the parent company of Kizik. In a press release, Skechers said HFL’s allegations, pertaining to its line of Skechers Hands Free Slip-ins, were “baseless” and rooted in the “assertion that Kizik created the hands-free...

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Kizik parent company accuses Skechers of patent infringement in new lawsuit

Skechers has found itself on the receiving end of a lawsuit over its sale of hands-free footwear by the company that claims to have created the category. HandsFree Labs (HFL), the intellectual property owner behind Kizik, has accused Skechers USA of patent infringement for mechanical constructions that allow for hands-free shoe entry. The...