Sneakers news and archive

Sneaker expert: The ‘trend’ is moving towards the non-trend

Amadeus Thüner is one of the most renowned sneaker experts in Germany, having been in the ‘game’ for almost 20 years. In conversation with FashionUnited, he gives a glimpse into upcoming trends, reveals his dream collaboration, and proves that “sneakerheads” don’t just have trainers in their wardrobes. About Amadeus Thüner As the founder of Oh!...

Fashion |In Pictures

Nike launches new Jordan sneakers inspired by female basketball athletes

Nike is enhancing its basketball offering for women players with the launch of the Jordan Heir Series sneakers, a silhouette that draws insights from the women’s game and is built to support women on the court. In a statement, the Jordan Brand said the Heir Series ushers in a “new era of basketball performance and style,” for women, taking...

Fashion

Angel Reese to get her own signature shoe with Reebok

WNBA All-Star Angel Reese has signed a multi-year partnership extension with sportswear brand Reebok and will be launching her own signature sneaker in 2026. The move will mean that Reese becomes only the second WNBA player to receive a signature shoe from the brand. Reese joins other female basketball stars with signature shoe deals, including...

Fashion

WuSwoosh: Nike and Wu-Tang Clan bring back sneakers

Nike and the Wu-Tang Clan bring back their collaborative sneaker. 25 years ago, the US sportswear retailer released the 'Nike x Wu-Tang Clan Dunk' together with the legendary hip-hop crew, which was strictly limited at the time. Now the collaboration partners are releasing a sneaker based on the original, Nike announced on Friday. Like the...

Fashion Featured

Jaylen Brown launches his own performance brand

NBA star Jaylen Brown, number 7 for the Boston Celtics, has launched his own performance and sneaker brand, 741, to “empower athletes and provide consumers with quality, stylish designs that elevate performance on and off the field”. Brown, who was previously endorsed by Adidas until his shoe contract expired in 2021, said in a statement that he...

Fashion |MARKETING

New Loro Piana and New Balance sneaker collab to cost 1,500 dollars

At first glance, the new collaboration between sneaker giant New Balance and Italian luxury house Loro Piana may not seem to be anything out of the ordinary. The 990 silhouette has been around since the 1980s, and version six was launched in 2022, having since been available in various iterations, including grey, a similar colour to this...

Fashion

StockX report: ‘Sneaker resale isn’t dead’

Culture resale marketplace StockX has published its latest trend report, ‘The State of Resale’, in which it has unearthed new details and data on the secondary sneaker and streetwear market. The information, which has been collated from global sales data over the seven months of 2024 and compared to the same period last year, exhibits shifting...

Retail

Foot Locker introduces new basketball concept store in New York

Foot Locker has reopened its New York City 34th Street store with a new basketball-themed concept as part of a partnership with Nike and Jordan Brand. The newly designed store, which rings in the introduction of its ‘Home Court’ retail concept, intends to offer customers a multi-brand basketball shopping destination that blends both on-court and...

Retail|Interview Featured

Putting their best foot forward: Newcop CEO explains how sneaker resale becomes a success

The resale market for the most exclusive sneakers has grown exponentially in recent years. It is a dynamic ecosystem where the culture of collecting and fashion merges with complex market strategies. Supply and demand determine prices and availability, but luck also plays an important role. After dedicating himself to sourcing the best sneakers...

Fashion Featured

Spanx founder launches shoe brand Sneex

Sara Blakely, the founder of shapewear brand Spanx, is looking to disrupt the footwear market with the launch of a new luxury shoe brand Sneex, which blends the style of a traditional high heel with the performance and comfort of a sneaker. For 25 years, Blakely has been on a mission to advocate for women through products, placing comfort at the...

Business

Unified Commerce acquires Greats and invests in Böhme

Unified Commerce Group (UCG) has acquired sneaker brand Greats from Steve Madden, which it bought in 2019, and announced a strategic investment in Utah-based womenswear retailer Böhme. The direct-to-consumer operator didn’t disclose the sale price for Greats, just that the Brooklyn-born sneaker brand would become the third brand in its portfolio...

Fashion Featured

StockX trends: Asics, Adidas, and On fastest-growing sneaker brands

StockX, the global resale platform for sneakers, streetwear and collectables, has released its latest trend report ‘Big Facts: Brands Making Moves,’ revealing that brands on the rise, include Asics, Adidas, and On, while Denim Tears, Timberland, and Prada are among the brands that made the biggest jumps on the secondary market in 2024. Analysing...