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Luxury carmaker McLaren to launch high-end sneakers

Auto giant McLaren is diverging its categories and launching a high-end sneaker collection to complement its portfolio of luxury cars. The British automaker, best known for its high-end racing sports cars and Formula 1, has debuted an innovative sneaker designed in partnership with footwear label Athletic Propulsion Labs (APL). The companies...

3 Aug 2022

Fashion Featured

Lululemon launches new Chargefeel sneakers

Lululemon is continuing its push into footwear with a women-first approach with the launch of its Chargefeel sneakers, a cross-training workout shoe, following the success of the Blissfeel, its first-ever running shoe earlier this year. In March 2022, Lululemon officially entered the footwear category to offer head-to-toe solutions. For its...

27 Jul 2022

Fashion |In Pictures

Adidas and Craig Green unveil new trainers

Adidas Originals and Craig Green have unveiled a new trainer that celebrates performance construction and the sportswear brand’s design heritage. British designer Green has updated the Adidas’ 1988 Squash, a trainer built for swift and nimble movement, and reconsidered the shoe for the 21st century using a transparent mesh upper, exposing and...

21 Jul 2022

Fashion

K-Swiss ventures into Formula 1 with McLaren Racing

Los Angeles-based heritage footwear brand K-Swiss has signed a multi-year partnership deal with Formula 1’s McLaren Racing as it looks to expand its presence and introduce new, global consumers. The partnership starts in 2023 and will include a premium K-Swiss and McLaren collection, which celebrates both brands’ heritage, featuring footwear and...

12 Jul 2022

Fashion |In Pictures

Adidas announces launch date for second Liam Gallagher trainers

Adidas Spezial and Liam Gallagher will launch the new collaborative LG2 SPZL trainers on July 22, following the success of the original LG SPZL shoe launched in 2019. The new trainers are a celebration of heritage and musical legacy, explains Adidas in the press release, and blend the “timeless elegance of classic archival styles with the artist...

11 Jul 2022

Fashion Featured

How Adidas went from street to luxury

A mini travel duffle-shaped bag retails for 2,200 euros; a v-neck t-shirt costs 520 euros; a pair of loafers is 890 euros. Such are the price points of luxury goods, at which most seasoned high-end shoppers rarely bat an eyelid. But these items, as it happens, are from the new adidas collection in collaboration with Gucci, augmenting everything...

1 Jun 2022

Fashion Featured

Why Nike designed a sneaker that is made to be disassembled

On Saturday, the Brooklyn Half Marathon was held in New York for the first time since the start of the pandemic. A young runner in his thirties collapsed after finishing the 13.1-mile race and was later pronounced dead from a suspected cardiac arrest. The man was one of sixteen people taken to the hospital that day, according to the FDNY, amid...

24 May 2022

Fashion |In Pictures Featured

Dune founder launches sustainable trainer brand Lerins

Daniel Rubin, who founded footwear retailer Dune, has launched a new British brand Lerins focused on sustainable trainers. Inspired by the unspoilt Lérins Islands, located off the coast of the French Riviera, Lerins is a new conscious trainer brand designed in London and made in Portugal with materials sourced in Europe. Lerins is launching...

3 May 2022

Fashion

Asics launches co-branded NFT sneakers with Stepn

Asics has launched a limited-edition NFT sneaker collection with move-to-earn running app Stepn on the Binance NFT Marketplace. The Stepn x Asics NFT Sneaker Mystery Box collection, hosted and minted on the BNB chain on Binance NFT Marketplace, received participation from more than 195,000 participants and subscribed tickets. The total trading...

28 Apr 2022

Fashion

Online sneaker marketplace Goat signs deal with French football club

A next generation lifestyle platform has signed a sponsorship deal with one of the world’s most fashionable football clubs. French sports giant Paris Saint-Germain and Goat, a sneaker platform, announced a multiyear global partnership that will see Goat become the new official sleeve partner of the club. The partnership will also see the two...

14 Apr 2022

Fashion

Fila partners with Barneys New York on limited edition capsule

Sportswear giant Fila has revealed a collaborative collection designed together with luxury department store Barney New York, consisting of six shoe styles for men and women. The new capsule builds on the duo’s previous partnerships, which have included the launches of apparel and footwear collaborations. For the Barneys New York x Fila footwear...

5 Apr 2022

Business |Interview Featured

CEO interview: Sneaker investment platform Rares introduces secondary market trading

“Investing in culture” - that’s the core concept of Rares, a sneaker investment platform set up by former NFL player, Gerome Sapp. The platform allows users to invest in sneakers as they would do in typical stocks and provides sneaker enthusiasts an alternative to simply reselling shoes. In a discussion with FashionUnited, Sapp said the concept...

5 Apr 2022