Luxury department store Neiman Marcus has partnered with Hypebeast, the sneaker and streetwear authority, to launch a shoppable, virtual showroom featuring exclusive footwear from 11 luxury brands. The online campaign concept aims to bridge the respective influences of both retailer and the streetwear platform giving its customers and visitors a...
7 hours ago
Swiss performance brand On has officially been listed on the New York Stock Exchange, and to celebrate, 100 runners including the brand’s founder’s made their way alongside the Hudson River this morning over to Wall Street to ring the opening bell. At the beginning of trade, On was reportedly worth 7.3 billion US dollars, after selling shares...
15 Sep 2021
London-based luxury sneaker retailer Kick Game has secured 3.5 million pounds of fresh funding from growth capital firm VGC Partners as it eyes revenue of 50 million pounds in 2022. The company said it will use the funding to accelerate the expansion of both its online operations and physical store estate, with additional stores planned for the...
13 Sep 2021
Adidas has announced that its digital festival ‘Members Week’ is returning from August 23 to 29, offering members the very best of Adidas from exclusive product drops to athlete and artist appearances. The week-long event via Adidas’ Confirmed app will feature 81 Golden Tickets, described by the sportswear brand as the “ultimate reward for...
23 Aug 2021
Think of it as theAntiques Roadshowfor hypebeasts. The long-running TV show which sends its presenters across the nation, stopping in town centers to appraise antiques and heirlooms belonging to locals began in the UK over 40 years ago but soon spawned numerous international editions. Its focus encompassed items as diverse as glassware,...
16 Aug 2021
Japanese sports and fashion brand Onitsuka Tiger has unveiled a limited-edition sneaker in collaboration with the Amazon Prime movie, Cinderella. The sneaker is a new take on the glass slipper that it states goes beyond gender and age, in line with the new modern and diverse perspective of the movie, which stars Camila Cabello as Cinderella...
11 Aug 2021
Vans has unveiled a more sustainable approach to its everyday classics with its new Eco Theory collection reimagining iconic silhouettes with natural rubber and water-based inks. The Eco Theory collection is an evolution of Vans sustainable journey and leverages responsibly sourced materials across styles including classics like Old Skool Decon...
9 Aug 2021
After successful collaborations with brands like Nike, Adidas, AsicsTiger, Diadora and KangaROOS in recent years, German sneaker store Afew Goods has launched its own sneaker. The development of the Yamasura “Soil” took three years and eleven trial runs, as Afew used no existing model as a template but rather designed the shoe from scratch. “Our...
4 Aug 2021
Puma has unveiled the first look from its new collaboration with Australian skate label Butter Goods. The collection is rooted in nostalgia and ‘90s sports styles and features the Puma Basket VTG with a corduroy upper in a vintage cream colourway and collaborative brand patch on each tongue. The pre-release, ahead of the full collection...
15 Jul 2021
More and more consumers today have had enough of sneakers that are trendy, expensive and wasteful - in one word: overhyped. They want something that is easy on the eyes, the feet, the environment and their wallet. An extra bonus is, if the sneakers don't end up in the hazardous waste bin at the end of their lives. Is it possible to do all this?...
14 Jul 2021
In search of cool, sustainable brands, FashionUnited stumbled upon Rens, a Finnish athleisure brand that makes the world's first sneaker from coffee grounds and recycled plastic. The Helsinki-based brand even won the 2021 Reddot Award for Outstanding Product Design for its innovation. Rens' coffee sneakers debuted in the summer of 2019 and soon...
30 Jun 2021
Sportswear brand Reebok has unveiled its first collaboration with Daniel Moon inspired by the power of colour with palettes that evoke the colourists signature hair art. The ‘Major Reebok’ capsule features a bright, colourful twist on the Reebok Classic Leather Legacy and Club C Legacy silhouettes. Moon is one of the recognisable hair colourists...
22 Jun 2021
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