Swimwear news and archive

Key trends at Paraiso Miami Swim Week SS26

Running from May 28 to June 1, 2025, the 21st annual edition of Miami Swim Week featured an action-packed schedule with over 100 runway shows and 20 satellite events. Hundreds of buyers and editors from around the world descended upon Miami Beach to witness the latest in swim and resort wear for SS26. One highlight of Miami Swim Week was the...

Fashion

Cupshe unveils collaboration with influencer and reality TV star Kelsey Anderson

Vacation lifestyle brand Cupshe, known for its swimwear and apparel, has unveiled a collaboration with fashion influencer and ‘The Bachelor’ season 28 winner, Kelsey Anderson. The limited-edition ‘Cupshe x Kelsey Anderson: Summer Postcards’ collection will debut in two parts, with the first drop available now and the second launching on May 31....

Fashion |Exclusive

Exclusive: Paraiso Miami Swim Week gears up for 21st edition amid swimwear showdown

Miami Swim Week is swiftly rolling round, with the Magic City once again deep in preparations for the annual event. Set to take place from May 28 to June 1, 2025, the swim week is preparing for what is to be another scorching pre-summer party, this time with some new additions to the sun soaked agenda. Paraiso Miami Swim Week, one of the leading...

Fashion |In Pictures

River Island launches resort wear in collaboration with Del Maar

British fashion retailer River Island has launched a resort wear collaboration with Latin-Australian brand Del Maar as part of its ‘Behind The Design’ series celebrating independent creatives. The limited-edition River Island x Del Maar collection draws inspiration from the coastal lifestyle embraced on Australian shores and features bold...

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Miami Swim Week - The Shows files lawsuit to protect trademark

The DC Swim Week (DCSW) Group, parent company of Miami Swim Week - The Shows, has filed a lawsuit against its competitor, Paraiso Miami Swim Week, as it seeks to protect its claim of the ‘Miami Swim Week’ trademark. The move comes after the Trademark Trial and Appeal Board ruled that DCSW had “improperly registered” the trademark and that its...

Fashion |In Pictures

India Hicks launches swimwear collection with Sea Level Australia

British designer and former model India Hicks has unveiled a swimwear collaboration with Sea Level Australia designed to empower “women of all ages”. The 20-piece India Hicks x Sea Level swimwear collection takes inspiration from the iconic allure of the classic Bond girl and features a monochrome palette of black and white, accented with subtle...

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Culture|Fashion

Design Museum diving into the history of swimming

London’s Design Museum will celebrate a century of swimming and style with its new ‘Splash!’ exhibition this year, including the iconic red swimsuit worn by actress Pamela Anderson in the US TV series Baywatch. ‘Splash! A Century of Swimming and Style’ will open on March 28 and will explore swimming’s evolution over the past 100 years in its...

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Wacoal announces leadership transition in European sales

Lingerie and swimwear company Wacoal Europe has announced that Evelyne Piegay will step down from her role as European sales director after 24 years with the company and will be replaced by Edwin Van den Bergh, who will assume the role of sales director in February 2025. In a statement, Wacoal said that Van den Bergh, who has been with the...

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Optimism at Mare di Moda despite challenges in the industry

After three days dedicated to swimwear, lingerie, and activewear, the 22nd edition of MarediModa concluded yesterday at the iconic Palais des Festivals in Cannes. The event reaffirmed its status as a key meeting point for industry professionals, showcasing the sector's resilience and dynamism while offering optimistic signs for the future. Often...

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Fashion

Aesthetics, sustainability and functionality: The keys to success in swimwear fashion

"I’ve been in this business for many years, and I can tell you that if you manage a loss of -6 percent this year, you’re doing incredibly well. The average industry loss is between -25 and -30 percent." With this bold statement, Dutch trend forecaster David Shah opened his seminar on trends set to impact the textile sector —especially in...

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Fashion |Interview

Swimwear brand Via di Gioia: ‘As a young woman with a large cup size, you also want a stylish bikini’

It’s time to put a new brand in the spotlight. As temperatures rise and the sun makes more of an appearance, a good bikini is a must-have for any summer wardrobe. But what if most bikini tops aren’t available in your size? Netherlands-based Charlotte van Oorschot experienced the same problem and started her own swimwear brand Via di Gioia as a...

Fashion |In Pictures

Kylie Jenner’s Khy debuts swimwear

Khy, the fashion brand founded by Kylie Jenner in November 2023, has unveiled its debut swimwear range as part of its ‘Vacation Shop’ collection. Swimwear is part of the brand’s eighth drop, which launches exclusively on the brand’s website on July 11 and includes bikinis, one-piece swimsuits and cover-ups. The ‘Vacation Shop’ collection has...