Wacoal news and archive

Salon International de la Lingerie: Chantelle, DIM and Wacoal focus on full-cup bras

At the Salon International de la Lingerie (global trade event in Paris for lingerie, loungewear, swimwear, and legwear), part of WSN, FashionUnited interviewed three major market players: Chantelle, DIM and Wacoal. They discussed how they are structuring their collections around the bra, the centrepiece of womenswear lingerie and the main...

Fashion

Wacoal launches a bra that flexes across six sizes

Wacoal America has unveiled the ‘Ever Flexing Underwire Bra,’ a first-of-its-kind category-disrupting innovation engineered to flex across six traditional sizes, as it looks to redefine bra fits “to support women through every life stage”. The new bra has been designed in response to the realities of women's ever-changing bodies by adapting to...

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Business

Bravissimo pauses online orders following warehouse fire

Lingerie brand Bravissimo has temporarily paused its online and over the phone orders after experiencing a warehouse fire. In a statement on its Instagram page, the label said that whilst the fire was “extinguished quickly, the impact is very complex”. The company continued: “Most importantly our teams are all safe, however we do now need to...

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People

Wacoal announces leadership transition in European sales

Lingerie and swimwear company Wacoal Europe has announced that Evelyne Piegay will step down from her role as European sales director after 24 years with the company and will be replaced by Edwin Van den Bergh, who will assume the role of sales director in February 2025. In a statement, Wacoal said that Van den Bergh, who has been with the...

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Business

Bravissimo acquired by UK subsidiary of Japanese lingerie giant

Wacoal Europe Limited, the UK subsidiary of Japanese lingerie giant Wacoal Holdings Corp, has announced its acquisition of British lingerie and swimwear brand Bravissimo. Wacoal confirmed the news in a press release, in which it said that it had entered into a share purchase agreement to acquire the Warwickshire-based Bravissimo Group Limited....

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Business

Wacoal acquires lingerie brand Lively

Wacoal International Corporation has confirmed that it acquiring digitally native and size-inclusive lingerie brand, Lively, founded by Victoria's Secret alum, Michelle Cordeiro Grant. Lively, part of Intimates Online, Inc., is headquartered in New York with two retail stores in New York and Chicago, and has become known as a category disrupter...

Retail

Japanese lingerie brand Wacoal to more EBOs across India

Wacoal, the premium Japanese lingerie brand that entered India in 2015, targets having 70 exclusive stores over the next three years. As of now, there are 11 stores spread out in Mumbai, Delhi, Pune, Chennai, Bangalore and Kolkata. The brand will foray into 30 Tier I and II cities including Nashik, Rajkot, Allahabad, Nagpur and Indore. Wacoal...

Retail

Japan’s lingerie brand Wacoal plans India expansion

Japan’s most popular lingerie brand Wacoal is looking to boost sales of its private labels in India. The brand has chalked out plans to expand its product lines and enter shapewear, while spreading across more metros in India. Founded in 1946 Wacoal forayed in India in 2015 in partnership with Periwinkle Fashions, Tainwala Group’s flagship...

Retail

Wacoal, Japanese luxury lingerie brand set to enter India

A new entrant in India’s lingerie market will be Japan’s luxury brand Wacoal which is planning to invest nearly Rs 20 crorea and open 75 stores in the next five years. Wacoal products are priced between Rs 2,000 to Rs 4,000. The brand will be sold on online platforms and other multi-brand outlets. The Kyoto-based brand is known for its...